LinkedIn Ads Has Changed: Here’s Why You Should Give It Another Shot
Jan 07, 2021
As a social media platform, LinkedIn has
been around forever—longer than
Facebook, in fact. It’s a great way to
network with other professionals, find
new job opportunities and even reach
out to prospective clients.
As an advertising platform, however,
LinkedIn Ads has struggled a bit.
Despite offering the unparalleled ability
to target people based on where they
work, what their job is and what
industry they’re in, LinkedIn Ads hasn’t
really seen the same widespread use as
platforms like Facebook Ads, Instagram
Ads or Google Ads
Welcome message from author
So, is LinkedIn Ads right for your business? The answer is ultimately up to
you, but if you’re trying to market a B2B business and you haven’t invested in
LinkedIn Ads lately, it might be a good idea to give it another try.
LinkedIn Ads has improved a lot over the past few years.
Unlike most advertising platforms, it’s a great way to get in front of a highlytargeted, highly relevant audience, so it’s a great fit for B2B businesses
looking for ways to expand their business. We’ve seen great results from
LinkedIn Ads lately, so give it a try and let us know how it goes!
By the way, if you’d like help with LinkedIn Ads (or B2B marketing in
general), let us know here or in the comments. We’d love to help!
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