LinkedIn

Top Tips 2015Beginners Guide.

Abigail Pike

LinkedIn

• Be active- LinkedIn’s newest feature is the ability to publish posts. It’s still important to join and be active in groups.

• Detail - Be sure your LinkedIn profile is completely up to date with as much information as possible.

• Be visual- Make your profile stand out by adding rich media (videos, slides etc).

• Put your volunteer information up!

• Showcase what skills you have!  

Top LinkedIn Tips

Facts

Tick Sheet

• Add Front facing Photo• Add background photo• Your headline should be catchy!• Add the Industry you work in!• Publishing a post is a great way of getting noticed!• Add key words in your summary so you are found on searches• Add rich media to your summary and your current and previous roles!• Get Endorsements and endorse others!• Put up your volunteering projects• Add your education• Testimonials • Follow Groups/create groups- good visibility.• Provide contact details for contacting you.

Home Screen This is your home screenOn this page you can share an update. Upload a photo and publish a post.

This is where all your updates will be shown and where your connections updates will be shown.

On the right shows jobs you may be interested in which are relevant to your experience.

As well as additional connections to connect with.

• Drop down options are keep in touch, alumni and add connections.• This is where it shows your connections birthdays at the top. The most

recent emails you sent out in the middle.• By pressing the cog button you can add pre existing connections to

your account by distribution list/excel etc..• Advanced settings- this is also where you can export your own

connections on LinkedIn to an excel spreadsheet.• Alumni tab enables you to connect with your past. That’s if you have

put all the relevant information in it will find groups of people for you to connect with.

Connections Tab

• Education tab is an add on of alumni.• Jobs is where you can post a job, find a job, you can apply

using your LinkedIn Profile as well. • Advanced search enables you to search location, salary and

keywords for the right role ect.

Education/Jobs

• Drop down displays as Companies, groups and Pulse.• Companies- shows who your following and there updates but

also an options to create your own companies page.• Groups- shows what groups you can invite yourself to. Max

number of groups is 50.• Pulse- The news and insights you need to know. You can see

your connections posts publish

Interests Tab

• Tab has 4 options – Edit Profile, your Decision board, profile updates, and profile viewed.

• Every LinkedIn user has a public Profile and professional.• Public is the profile viewed by the public (e.g. not on your

connections)• Edit profile – means edit any aspect of your profile. You can edit

everything on your profile that has This -• Decision board- For graduates trying to find universities.• Profile Views- who has viewed your profile.• Profile updates – where all your updates exist.

Profile

• Takes you to public profile.• Where you can edit your public URL.• You can create a profile in another Language on your “view profile” tab.• Save to PDF and share your profile.• Contact information- edit this with relevant information.

Profile - Intermediate

• Front facing photo.• Background size by 1400 by

425. • Remember your LinkedIn

profile is a personal account. Not a Facebook account. So professional photos and personal things to you.

Photos

• Short and precise• Contents- What you do? How you do

that? Who for? • Keywords in this summary so you

can be found in searches• Eg- for me – Social Media, Marketing,

digital, Project management.

Summary Page

• How to ask for a testimonial?• Click on an individuals profile.• Click the drop down bar• It will give you options- select

Recommend.• Click on Ask for

Recommendation! ( follow prompts after)

• Here you can recommend a friend as well.

Testimonials

• Go down your profile.• Click Add skills.• On here you can manage

endorsements make the most relevant at the top.

• Add skills to be endorsed for.

Endorsements

• You can do this by being a brand advocate.• By posting events from your Op co, anything you feel

that you wouldn’t mind sharing.• Connect with Axa individual’s share and like there

posts.• Keep it professional.• Humour is great but just remember anything with Axa

on it you have to be careful. • Rule of thumb its not Facebook it’s a professional

platform.

Increasing Brand Awareness

• If you fill in as much of the information that you can. Post frequently, publish posts, join groups and invite the right connections your profile strength will increase to ALL STAR which is the top.

Conclusion- Profile Strength