LinkedIn 10/10 2011 Pt2

10 Ways to Maximize ‘Your BRAND’ on

This is THEIR Brand….

What is YOUR Brand?

Summary - Maximizing LinkedIn#1 Change Default URL

#2 Add LI URL to.......

Robert Coppenhaver [email protected] | www.coppenhaver.com http://www.linkedin.com/in/bobcoppenhaver | 216.965.7043 Robert Coppenhaver Marketing / Product Management Vice President / Director

Currently residing in Cleveland, OH 44023. Willing to relocate.

MARKETING AND PRODUCT MANAGEMENT EXECUTIVE Producing Strategic Vision, Product Innovation, and Thought Leadership

e x e c u t i v e s u m m a r y

Passion for creating high-performance teams resulting in leading-edge product and brand strategies. New product innovation and development yielding more than $1 Billion in total revenue. Thought leadership and branding initiatives resulting in 500% increase in lead generation. Product P&L responsibility for $80M business. Managed $3M marketing budget. Leader of B2B marketing teams managing new product concept through launch and commercialization of

15+ technology products. Experienced in Enterprise Software / SaaS, Embedded Software, Industrial Automation, Building Automation,

Energy Management, Medical Devices, and Safety Technology.

c r i t i c a l s k i l l s e t

p r o f e s s i o n a l e m p l o y m e n t h i s t o r y

DRAEGER, Pittsburgh, 2009 – June, 2011 $3B German manufacturer providing detection, protection, and respiratory solutions for the Medical and Safety markets. Safety group offers solutions in key verticals including Industrial, Fire Service, Mining and Government.

Vice-President of Marketing Part of the Executive Leadership team reporting to the President/CEO. Responsible for all aspects of the marketing function in the NAFTA region including leading organizational change, redefining marketing and company strategy, repositioning the Draeger brand, and creating and executing key product launches. Managed a team of 11.

$3M marketing budget and product P&L responsibility for $70M business. EBIT increased 120% vs. PY. 30% revenue growth attainment through refocusing on alternative verticals and sales enablement. Introduced advanced inbound marketing strategy including social media, webinars, video, eBooks, internet calculators, road shows, and virtual reality training leading to 20% increase in brand awareness.

Price increases of 15-20% realized through market analysis with no sales deterioration. $1.5M reduction of inventory by deploying total life cycle management and Pragmatic Marketing process. Conceived and developed the first Draeger Safety iPhone App.

Strategic Planning Voice of the Customer (VOC) Thought Leadership Product & Brand Strategy Pricing Strategy

Mentoring & Coaching Market Segmentation New Product Launches Process Improvement Channel Management

Marketing Communications Social Media for Business Strategic Alliances Global B2B Experience Business Development

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Summary - Maximizing LinkedIn#4 Use Website, Box.net, Dropbox

Summary - Maximizing LinkedIn#5 Use Network Updates

Summary - Maximizing LinkedIn#6 Share Expertise - Answers

Summary - Maximizing LinkedIn#6 Share Expertise - Answers

Summary - Maximizing LinkedIn#7 Share Expertise - Presentations

Summary - Maximizing LinkedIn#8 Join / Create Groups

Summary - Maximizing LinkedIn#9 Events

Summary - Maximizing LinkedIn#10 Add a Blog to your Profile

Productivity Bonus #1- Notes

Bob Coppenhaver – Strategic Marketing & Product ManagementProductivity Bonus #2 - Xobni

Bob Coppenhaver – Strategic Marketing & Product ManagementProductivity Bonus #2- Xobni

Bob Coppenhaver – Strategic Marketing & Product ManagementProductivity Bonus #2 - Xobni

Bob Coppenhaver – Strategic Marketing & Product ManagementProductivity Bonus #3 - Groups

Bob Coppenhaver – Strategic Marketing & Product ManagementProductivity Bonus #4 - SIGNAL

Thank you

To view this presentation and others, go to www.coppenhaver.com and select “download”

Additional credit - “What is Social Media?” Marta Kagan

Bob Coppenhaver