Linkedin 1

What is Linkedin ?• LinkedIn was launched in 2003 as a professional

networking site.• It currently has over 100 million users.• Executives from all the Fortune 500 companies

are on LinkedIn• LinkedIn adds over 1 million new users everyday• LinkedIn is your online Business Card and/or

Resume

• Social/Fun• Profiles for Personal• Pages for Business• Sharing Pictures• Status Updates• Branched Out

• Professional SocialNetwork Groups

• Business Profiles• Job Postings

Your Profile will always be a

Profile Picture: Have One

The PROFILE PICTURE IS YOUR FIRST AND BIGGEST IMPRESSION

Isn’t she someone you would take seriously?Wouldn’t you want to business with her?

It is your biggest first impression- make it professionalNO Silly , NO Group Pictures, NO Pets, NO LogosPeople want to connect with a professional person!

1. Use your full name2. Headline: Business name

Or what you are about- Use keywords-

3. UPDATE- Status change from your home page

EXPERIENCEYour current and pastwork, organizations &memberships

List all your Education

1.

2.

3.

Your Public Profile: Make it Connectable

If your URL is longshorten it using the edit button

• WHO I AM• WHO I HELP• HOW I HELP

Include a CALL TO ACTION

Specialties should be in a list format

RECOMMENDATIONS ADD VALIDITYTO YOUR PROFILE-

• Give recommendations to get recommendations• Request recommendations

FIRST LEVEL

SECOND LEVEL

THIRD LEVEL

MAKE FIRST LEVEL CONNECTIONS

BUT IT IS REALLY ABOUT THE 2ND AND 3RD LEVELS

CONNECTIONS:

Make Your Profile ConnectableAsk For Connections

Accept Connection RequestsMake Introductions

Request IntroductionsOrganize Your Connections with Tags

Adjust your privacy settings here

Click the dropdown box to reveal your settings

You can have up to 50 tags (or organized groups of contacts)

• Choose a contact• Click the blue hyperlinked name

from the mini profile on the rightside

• Edit Tags• Choose tag(s)• Click Save

You can now sort your connectionsby specific groups you have set up

Edit Details To add informationAbout your contacts

USE YOUR

CONNECTIONS1. Reverse search to learn about someone before you contact them-

Knowing about them can help reduce awkward pauses in cold calls2. Reverse search businesses to learn if they are worth a contact, who

to contact and what employees you might have a connection with already.3. Use your tags to see who you know in what areas that can introduce

you to a potential lead or find the person you need to talk to4. LinkedIn shows the connections between people-

it shows you who your mutual connections are and who knows who you don’t know that you need to know.

5. Use LinkedIn to let new connections know you are a professional and it worth their time to listen to you

WARNING: SOCIAL MEDIA, INCLUDING LINKEDIN, CAN NOT REPLACE FACE TO FACE NETWORKING- BUT IT CAN ENHANCE IT!

DON’T WORRY- IT MIGHT SEEM LIKE A SCARY RIDE…..

BUT, YOU KNOW WHERE I WORK IF YOU HAVE QUESTIONS.