Linked In Tutorial

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Using LinkedIn Strategically

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Introduction to LinkedIn• What is LinkedIn?

– “LinkedIn is the world’s largest professional network with over 55 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.”

• How does it work?– Makes your business network visible– Like a Facebook for business

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Getting Started• Fill out your profile (upload resume)• Import your contacts

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Getting Started• Look for business contacts • Ask for recommendations • Join Groups

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Maintenance• Update your status • Comment on status updates

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Maintenance• Find answers to your questions • Join/start group discussions

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Maintenance• Grow your network (remember to

look for new contacts) • Reach out to decision makers

– Not directly connected? Get introduced!

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Things to Remember• Add value to your company, add value to

your reputation• 2 hours/week max

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Things to Remember• Login - don’t just check your email

– Status Updates– Profile Updates– Recommendations– Events– Answers– Group Updates– Etc.

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Things to Remember• Update your status 1x/week

– Don’t know what to post? Read an online article/blog (see our list of resources)

• Ask questions, comment, be social

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Tone/Messaging• Focus on business • Exude company personality and

positioning in all communication

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Break

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Questions?• Getting Started• Maintenance• Things to remember• Tone

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