Linked in to improve your sales waukesha chamber

1. to Increase Your Sales Phil Gerbyshak Make It Great! Institute

2. Todays Agenda 30 minutes: Introduction, overview and discussion Why does LinkedIn matter and how it improve your sales? 30 minutes: General LinkedIn tips Simple (yet powerful) ways to use LinkedIn

3. Photo credit: http://www.flickr.com/photos/sagindie/392416159/

4. Why does LinkedIn Matter? 70+ million users A new member joins every second Executives from all Fortune 500 companies use it More research on company/people Frequently there is only imperfect information on a companys corporate website Use search to find relevant contacts on the inside Ask for advice or a consulting arrangement to deepen your offering Leverage Company Pages to get more information on who works at a company, their background, and other key stats

5. Few Stats Average person will hold down 7-8 jobs in their lifetime (US Dept. of Labor) Average person has 3 e-mail addresses (Direct Marketing Association) Email address change at rate of 31% per year (Direct Marketing Association)

6. More on why LinkedIn matters Reduces cold calling 500 connections can connect you to 3 million people Connecting to even 1 super connector can net you tons of new contacts Find the decision maker faster Type in position and company, and you get the right person Makes your network more visible See connections right in front of you Great rolodex for people Review full profiles Can review who a person is, how they got to their current position, what school they went to, what theyre reading, who they know and more to build instant rapport Can share it with a co-worker

7. A few stories Power of Introduction Phils story Business development Power of connection You knowwould you mind introducing me? You and I both know Youre interested in Youre reading Power of a question I see you had a question about

8. Top LinkedIn Tips Get a 100% Profile Contacts Inbox Status Updates People Search Groups Add People the RIGHT Way Answers Recommendations Other Applications

9. 100% Profile Completeness Means A current position. Two past positions. Education. Profile summary. A profile photo. Specialties. At least three recommendations

10. Contacts More first level contacts = more second level contacts = more clients you can help

11. Inbox You control how many messages make it to your e-mail

12. Settings

13. Contact Settings

14. Receiving Messages

15. Status Updates What are you doing or thinking about that can benefit your connections?

16. Status Updates

17. What can you update your status with? Interesting question that you need answer to Link to great article about your business Update about a promotion you received Update about your alumni Job opening on your team with link to apply for it Award you recently received Press coverage you or the company recently received Anything your customers may be interested in

18. Search and Destroy

19. People Search By Position Company Industry Title School

20. Add by Searching

21. Groups Join ones relevant to your industry Join ones relevant to your interests Join ones that contain people you want to connect with

22. Add People the Right Way Dont be a loser

23. Invite People the Wrong Way

24. Invite People the Right Way

25. Answers Answer questions you know something about Ask questions when you need help Suggest other people when you see a question they can help with

26. Recommendations Give recommendations to those who deserve it Ask for a recommendation from those youve delighted

27. Other Applications Amazon Reading List Share what youre reading See what others are reading Box.net share Whitepapers PDF files Word documents Slideshare.net Great for sharing PowerPoint presentations Great for seeing other presentations like yours

28. Go do it! Set up your profile 100% matters Import all your contacts Invite 1 at a time Make new connections Make a few recommendations

29. Connect with Phil [email protected] http://philgerbyshak.com http://www.linkedin.com/in/ philgerb

Linked in to improve your sales waukesha chamber

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