Linked in overview slideshare

Alice R. HeimanSales Strategist & Master Networker

Get Connected and Use to Grow Your Business!

Sales Basics Revisitedsm

© copyright 2014 Alice Heiman, llc. All rights reserved.

Get Connected and Use to Grow Your Business

As a business person today your most valuable asset is your network

Who’s in your network?

How do you keep in touch?

Goals

• Understand

• Prepare to connect

• Get connected

• Build strong relationships

• Leverage your relationships

Understand

The Big Picture

I’m on LinkedIn . . .

Now What?

Interact

Just like you would in real life.

Just like you would in real life.

Clicking “Like” is like waving hello.

If I see you at the coffee shop I stop and chat for a minute.If I see you on LinkedIn, I do the same. I make a “Comment.”

Interact on LinkedIn by clicking “Like.”

Interact by making a comment.

Interact by sharing someone’s post.

Interact by sharing valuable information.

• Interact• Add Value

Prepare to Connect

People are looking for you. What will they find?

1. CURRENT photo (recognizable)

2. Engaging Headline (grab attention)

3. Contact information (assessable)

4. Interesting Summary (keep attention)

5. Experience & Education (credibility)

6. Organizations & Volunteer (commonalities)

7. Endorsements & Recommendations (testimonials)

What do you need to add to your profile?

Go look at . . .

But come back to learn more!

Get Connected

• Friends and family

• Colleagues, Clients, Classmates

• People you meet networking

Connect to the people you know first!

Make Connections

Find people you know by searching.

Big Mistake

Don’t make this mistake!

Connection Made!

Always add a personal message.

Did I say, “Always add a personal message”

People ask me if they should connect to people they don’t know.

What would you do at a networking event if someone you didn’t know walked up to introduce themselves?

Before you reject . . . research

Accepting Requests

Don’t accept a connection request from anyone you are not willing to build a business relationship with.

I Don’t Know You but . . .

Build Strong Relationships

• Share about yourself

• Share great content – yours and others

• Click like, make a comment, share

• Join Groups

• Join a discussion or start a discussion

Post Your Status

Share Useful Information

• Find local groups you belong to

• Find national organizations you belong to

• Look for groups of interest

• Look for groups your prospects belong to

Join Groups

Start a discussion, don’t just promote yourself.

Follow Your Customers

And prospects.

Build a Company Page

Leverage Your Connections

Get Introduced

Reach people who don’t respond to email

Generate Leads

There is never enough time to do everything

Time• LinkedIn helps you build and maintain

relationships that can lead to sales.

• You must block time on your calendar to work on it.

• 15 to 30 uninterrupted minutes a day goes a long way.

What will you do differently as a

result of what you learned?

Goals• Understand

• Prepare to connect

• Get connected

• Build strong relationships

• Leverage your connections

Get Connected and Use to Grow Your Business.

Call 775-852-5020

Let us help. Call 775-852-5020 or email [email protected]