© 2006 DealBuilders, Inc. All rights reserved. Turn Turn Cold Calls Cold Calls into into ‘Gold Calls’ Peter Ekstrom www.thegoldcallcoach. com ility to communicate is everything” - Lee Iacoc
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© 2006 DealBuilders, Inc. All rights reserved.
Turn Turn Cold CallsCold Calls into into ‘Gold Calls’
Peter Ekstrom
www.thegoldcallcoach.com
“The ability to communicate is everything” - Lee Iacocca
© 2006 DealBuilders, Inc. All rights reserved.
About Pete…
Pete the ‘Gold Caller’
SellersSellers BuyersBuyers
Brokering sales meetings for clients since 2002!
© 2006 DealBuilders, Inc. All rights reserved.
The Attention Economy
Sales Prospects use ‘Attention Filtering’ to get you off the phone in under 5-seconds
© 2006 DealBuilders, Inc. All rights reserved.
Not Enough Time for the 30- Second ‘Elevator Pitch’
Don’t Sell - Close for Attention!
• Before the prospect can pay for your product they must first pay attention to you!
• Close for attention first then set the sales appointment
© 2006 DealBuilders, Inc. All rights reserved.
© 2006 DealBuilders, Inc. All rights reserved.
The Gold Call Script
The Ice-Breaker
The Lemonade Statement
Focus Question
Attention Question
ClosingQuestion
© 2006 DealBuilders, Inc. All rights reserved.
Why You Need a Gold Call…
• Prospects hate the ‘elevator pitch’
• Close more sales appointments
• Stop prospect objections
• Eliminate sales pressure
• Close sales faster
• Find new business before your competition
© 2006 DealBuilders, Inc. All rights reserved.
Score More Points With Sales Prospects
Call The Gold Call Coach!516-541-8160www.thegoldcallcoach.com
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