Using LinkedIn Strategically as a Career Development Tool Walter Akana
Using LinkedIn Strategically as a Career Development Tool
Walter Akana
April 7, 2023 2Using LinkedIn Strategically
Agenda
• What this session is NOT• The Need for Strategy• Five principles for LinkedIn Strategy• Social Media Adoption Cycle
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NOT About Common LinkedIn Tips
• Complete your profile, including a photo• Build your connections• Personalize invitations• Use job postings• Include key words in your profile• …etc…
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Why strategy for LinkedIn…
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Key Words / SEO
Using LinkedIn Strategically
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“We're moving away from "users," "customers," and "shoppers": social media is bringing back the human element to all digital interaction. People now deliberately seek meaningful connection, self-expression, and a relevant and receptive community.”
(ReadWriteWeb) -Ravit Lichtenberg
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Relationship Economy
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Strategy
Results
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1st Principle
Differentiated Value
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You’re not merely a painter....
….but you offer clients vibrant color
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Complete Your Profile
Tell your story Describe your specialties Show your experience
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Use the summary to tell your storyI am a strategist who... …I place high value on helping clients achieve greater self-direction – perhaps because I’ve done that for myself.
In high school, I took control when I started skipping classes to read whatever I wanted….
I love what I do and am thrilled when I see clients stand up, shake off the status quo, and achieve more personal and professional satisfaction.
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Make your specialties specificCoaching and consulting in career transition,
personal branding, and online identity.
Writing and speaking on social media, professional presence, and networking.
Collaborating with ad hoc teams on a range of personal branding and career management projects.
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Keep your experience…
Relevant
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2nd Principle
Brand Community
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Friends
FollowersFans
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They Get It...so, they…Get You!
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Organize and tag your contacts…
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…Personal Branding…
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3rd Principle
Visibility and Credibility
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One of us…
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Show Up
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Use LinkedIn Apps
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4th Principle
Spirit of Generosity
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Write recommendations…
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Use updates page to engage …
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Join / participate in LinkedIn Groups…
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5th Principle
Active and Engaged
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Reach out…and touch someone
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Implement your strategy… over time…
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Social Media Adoption Cycle
Listen
ShareEngage
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Known,….
Trusted...Liked,…
Using LinkedIn Strategically
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“[Business] … happens in the small, personal interactions that allow us to prove to each other who we are and what we believe in, honest moments that promote good feelings and build trust and loyalty.
Why? Because when it comes down to it, the only thing that will never change is human nature. When given the choice, people will always spend their time around people they like. When it's expedient and practical, they'd also rather do business and buy stuff from people they like. And now, they can. Social media has made it possible for consumers to interact with businesses in a way that is often similar to how they interact with friends and family.”
~ Gary Vaynerchuck, The Thank You Economy
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Opportunities
Ultimately Flow
From
Trusted Networks
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Questions
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Thank You! Walter Akana: [email protected]