Presents: Marketing Your Business with Marketing Your Business with & Online Personal Branding & Online Personal Branding Digital Hill is a Web Design and Internet Marketing firm offering web development Search Digital Hill Multimedia, Inc. www.DigitalHill.com Digital Hill is a Web Design and Internet Marketing firm offering web development, Search Engine Optimization, and Internet Marketing including Social Media Marketing integration.
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Linked In And People Pond Presentation Slides by Digital Hill
LinkedIn, People Pond, and Company Pond are social media business marketing tools that can help you increase your footprint on the web and grow your brand and business. This is a slideshow compilation from a seminar given by Digital Hill Multimedia, www.digitalhill.com.
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Transcript
Presents:Marketing Your Business with Marketing Your Business with
& Online Personal Branding & Online Personal Branding
Digital Hill is a Web Design and Internet Marketing firm offering web development Search
Digital Hill Multimedia, Inc. www.DigitalHill.com
Digital Hill is a Web Design and Internet Marketing firm offering web development, Search Engine Optimization, and Internet Marketing including Social Media Marketing integration.
Why it matters…
I. October 14 Blog post by CEO Jeff Weiner
y
“LinkedIn has 50 million users worldwide and we’re growing that worldwide and we re growing that figure at roughly one new member per second. When LinkedIn launched in 2003 it took 477 days almost a year 2003, it took 477 days — almost a year and four months — to reach our first million members. This last million took
l 12 d ”only 12 days.”
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What We Are Going To Do TodayI. The elements of LinkedIn
Th P fil
g y
The Profile
The Network, Connections
Groups & E-mail
Searching on LinkedIn Searching on LinkedIn
Questions and Answer Area
Applications
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What We Are Going To Do TodayII. 5 Ways LinkedIn Can Grow Your Business
Fi di t t i
g y
1. Finding a contact in a company
2. Selling a product
3. Looking for an employee
4 Doing business in a new city4. Doing business in a new city
5. Building Your Brand
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Y f l k b d! d S !
1. Your Profile Your profile is your marketing brand! Update your Status! Write to Attract The Kinds Of People You Want Write it for what’s in it for them Explain why people would want to talk to you Explain why people would want to talk to you.
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Public Profile: http://www.linkedin.com/in/mikegingerich
LinkedIn Profiles Read other’s profile to: Understand what is important to that p
personWhat they are interested in; What they
have doneWhere they have been; Where they have
worked
Thi t N t Ab t P fil Things to Note About ProfilesNumber of connections = their interest in
LinkedIn & networking The deeper the profile = the more
important LinkedIn is to them The number of groups = shows interest in
Li k dI /S i l M diLinkedIn/Social Media
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The Network You Must Must Must understand this
The Simple Stuff 1st Level connections you can contact directly 2nd Level you can contact through a friend 3rd Level through a friend of a friend
Th KEY D ’t f 1st l l ti The KEY: Don’t focus on your 1st level connections –focus on the Absolute Size of your network
Why? The larger your network – the more people you can see The larger your network – the more people that can see you The larger your network – the more people you can search or touch
The Larger Your Network –
The More Effective LinkedIn is to you
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The Network
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Connections
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Groups
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E-Mail (Inbox Tab)Use the E-mail system to talk to people
( )
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SearchThis is the
SearchThis is the
Absolute Best Absolute Best Feature OfFeature Of
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Search
The Searching feature lets you find people.
You can find people in companies
Yo can find people b nameYou can find people by name
You can find people in industries
You can find people in almost any way you want
Once you find them, you can read the profile and you know something about them
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Searchingg
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Questions And Answers Ask Questions or Answer Questions
Asking – gets answers and people who will connect up with you
Q
Answering – gets you a reputation, lets others learn your expertise
Look for interesting people and questions Look for interesting people and questions
Using
6 Things LinkedIn Is Great For
Using
6 Things LinkedIn Is Great For Finding a contact in any company Selling a product
ki f l Looking for an employee Looking for information Doing business in a new city Doing business in a new city Growing Your Brand
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Building your Company /g y p yPersonal Brand
Great way to promote yourself
LinkedIn Answers gives you a way to LinkedIn Answers gives you a way to create a reputation
Y fil l l “k ”Your profile lets people “know you”
LinkedIn Answers lets you connect ywith people all around the world
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LinkedIn B i P fil St ff P fil B diBusiness Profile – Staff Profile = Branding
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LinkedIn Applications
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Summary
Effective LinkedIn Usage requires a growing network
y
LinkedIn is for people who are looking for resources
LinkedIn is a global Chamber Of Commerce on online
LinkedIn is for Search Engine Boost (it is indexed by search engines & gives you backlinks to your site)
A Large LinkedIn network means anytime I need to find anyone, there is a good chance I have a starting spot.
LinkedIn is for Company & Personal Brand Extension
Let the best of your Personal Brand rise to the top
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Reaching a Larger Audienceg gFree portability tools are available for you to use to i th h fincrease the reach of your profile to larger and more relevant audiences.
This can also magnify your profile’s effect on searchprofile s effect on search engine ranking for your online assets
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Personal & Corporate SEOpThe meta information enables search engines to
id th b t diprovide the best audience with the best description of you.
The narrative trains search engines about you andengines about you and what search terms to rank your online assets higher f
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for.
Personal & Corporate SEOp
Optimized for “Internet M k ti E t”Marketing Expert” #9 on Google out of almost 40 million results Over 3K people type those words into Google per month in USper month in US Google has 72% of Searches in the US
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Identity VerificationyAssert ownership over your social media yaccounts, blog, and other online assets.
This is only meaningful because you have
ifi d hverified who you are.
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How to get started… Create a FREE PeoplePond Account Choose the best keyword phrase you want to come up for in Google Write a 250+ word bio with your keyword phrase in it over 5 timesy y p Put your keyword phrase in the “Meta Section” Link your Profile to all of your Social Media accounts and your website and/or blogg Do the same with CompanyPond Have your employees link their PeoplePond profile to your CompanyPond profile
Watch your CompanyPond and PeoplePond profiles hit the 1st page of Google!
What to do? Try 1 thing today! Create/Update your LinkedIn & People Pond personal C eate Update you ed & eople o d pe so al profile Create/Update your Company profile on LinkedIn & Company PondCompany PondContact us to set a meeting on reviewing your business & what social media might work best
•We offer Social Media Marketing integration on varying levels from start-up/customization for you to run, to fully managed social media services media services.
•We’d be glad to talk further. THANKS FOR YOUR TIME.