Linked Data and the future of publishing David Wood 28 November 2011 Wolters Kluwer GPO Webinar http://purl.org/net/prototypo/led-publisher Monday, November 21, 11
Linked Data and the Future of Publishing
May 06, 2015
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Linked Data and the future of publishing
David Wood28 November 2011
Wolters Kluwer GPO Webinarhttp://purl.org/net/prototypo/led-publisher
Monday, November 21, 11
Pop Quiz
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Innovators Dilemma
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Use Cases
BBC
O’Reilly Media
Manning
Best Buy
Elsevier
Microsoft
Borders
Monday, November 21, 11
Monday, November 21, 11
“BBC Music takes the approach that theWeb itself is its content management system.
[BBC] editors directly contribute to Musicbrainz and Wikipedia.”
-- Tom Scott, BBC
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We’ve Seen This Before
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Early experiments with XML, XQuery for e-book publishing.
Moved via "ruthless pragmatism" to RDF, SPARQL.
Now selling hundreds of thousands of e-books (>$4M per annum).
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Ignored thumb rule "never compete with your channel".
Direct sales now ~60% of total.
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store name
address
phone
geo
hours
services
ratings
events
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58% of Americans research online before they buy.
Why?
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30% increase in organic search results15% increase in click-through rate (CTR)
The impact:
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Paid search
100%
90%
80%
70%
60%
50%
40%
30%0% 10% 20% 30% 40% 50% 60%
House email
SEO
Marketers Reporting “Great” Return on Investment
Usa
ge >
>>
Banners, buttons
Text-link ads
Affiliate MarketingBehavioraltargetingContextual
targeting
Pop-ups/pop-unders
Rich media/video
Rented emaillists
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• SciVerse integrates existing holdings for coordinated search.• Clinical Decision Support providing “actionable clinical content”. • Both using Linked Data approaches.
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Credit: Bradley P. Allen, Elsevier LabsMonday, November 21, 11
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Consistently late to rapidly changing markets (music, electronics, cafés, e-books)
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Right Way Wrong Way
BBC“curate the Web”
Microsoft“Go it Alone”
O'Reilly“Content Reuse”
Borders“Adapt Late”
Manning“Adapt Early”
Best Buy“Success via Experiment”
Elsevier“data Integration”
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Where the Web has been,
the enterprise is going
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Linked Data and the future of publishing
David [email protected]
+1.540.538.9137@prototypo
Monday, November 21, 11
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