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Who?
•Franz Enzenhofer, Founder
•www.fullstackoptimization.com
•SEO of:
•This and
•That
Topic
•Linkbuilding für Start-Ups
•about 20 Minutes
•No Bullshit Bingo a la: Pinguin, Panda, Mayday, Magic Unicorn, Venice, PageRank, ...
Why?
•Start-Ups love to talk about linkbuilding.
•“How should we do linkbuilding?”
•or “We are doing linkbuilding already!”
Technology
Content
Links
Axiom
•For SEO success
•a.k.a. long term sustainable and growing organic unbranded traffic via search engines (a.k.a. google)
•you need links.
but
•not a kilo, liter, or another total number
Healthy Growthover Time
Links
Time
my first and most important super secret tip about linkbuilding for
startups, is
•wait for it
DON’T DO IT
Resource Hog
InvestedInvestedResourcesResources(Lifetime, (Lifetime, People, People, Money)Money)
Resource Hog
No Linksno matter what!
Resource Hog
No Linksno matter what!
Links withabsolutely no impact
Resource Hog
No Linksno matter what!
Links withabsolutely no impact
Ok Links
Resource Hog
No Linksno matter what!
Links withabsolutely no impact
Ok Links
Awesome Links you will tell your Mother
about
Resource Hog
Links withabsolutely no impact
Ok Links
{No Way to tellthis from
that
Tools to tell this from that
Do they work?....
•Yes
•They tell you about the link you told your mother about.
•And they can tell the differencebetween this and that
•with a 50% accuracy!
But
•There will always be reason not do something!
•And you still need healthy growth of links over time for SEO success.
You still need thisLi
nks
Time
After•The product is ready.
•And you have identified an audience.
•And the audience really exists.
•And the audience uses search in the way you think they use search.
•And you have a webproperty with targeted landingpages that host unique content or a unique collection of content.
•And the site and its pages are damn fast.
Then
•You can probably start link-building.
Links
Time
Links
Time
Links
Time
Links
Time
Links
Time
Links
Time
Links
Time
Links
Time
Links
Time
Links
Time
Links
Time
Links
Time
Links
Time
Hard Work
•And it sucks
•And it does not scale.
•People will quit and hate SEO forever.
•And it’s not healthy.
Healthy Growthover Time
•Growth: More and more
•Healthy: Easier and easier
•Focus on healthy!
Create value out of the building-part
of linkbuilding
75%+ of the valuemust go there
•PR
•Marketing
•Community Outreach
•Brand Building
•Business Development
with Linksin Mind}Content-
Marketing{Linkbuilding done right is a huge
competitive advantage!
Healthy Growthover Time
Links
Time
Herculean Effort Un-Annoying daily Business/ Flow
•PR
•Marketing
•Community Outreach
•Brand Building
•Business Development
with Linksin Mind}Content-
Marketing{Linkbuilding done right is a huge
competitive advantage!
Franz Enzenhofer
•The SEO agency with the goal to make ourself - and any other SEO agency - redundant.
•Questions?
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