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ECS Technology Breakfast Green IT

Sustainability, Productivity, and Economy

April 9th , 2009

Amir DabirianVice President For Information Technology

Chief Information Technology Officer

What are you missing?“Impact of Technology”

220,141,969 Internet users as of June/08, 72.5% of the population, according to Nielsen//NetRatings. 73% of online users read a blog 53% join social networks 45% have started a blog 83% have viewed a video online 39% subscribe to RSS feeds 36% think more positively about companies that have blogs

Did you know?

More than 1000 health-harming chemicals used in electronic products.

The rapidly growing carbon footprint associated with information and communications technologies, including laptops and PCs, data centers, computing networks, mobile phones, and telecommunications networks, could make them among the biggest greenhouse gas emitters by 2020.

Did you know?

Each year, we scrap 400 million units of electronics in the US. In 2008, Americans bought an estimated 32 million digital TVs and 302 million

computers. CRT Monitors and TVs contain between four to eight pounds of lead per unit. The EPA estimates that in 2005, the U.S. generated 2.63 million tons of e-

waste but only 12.5% of that was collected for recycling.

Circle of Poison E-waste to China and Back

A large portion of e-waste in U.S. is not recycled here – it is shipped to developing countries

In one e-waste processing region of China Over 80% of children have lead poisoning Water is unsafe to drink Workers have very high levels of toxins in their bodies

Metals recovered from e-waste recycling have high levels of lead Those metals are used to make jewelry which is shipped back to

the U.S. for sale Much of this jewelry is made for children

Did you know?

EPA reports (per year)– 1 car generates 5 tons of CO2– 1 computer generates 1200 KWH 1680 lb CO2– 1 Acre of trees to absorb 4 tons of CO2

1 KWH 1.4 lb of CO2

Green Computing?

Reduction of e-waste Reduction of fossil fuel and power consumption Reduction of organization carbon footprint Advocacy and education programs Helping enterprise reduce costs through more efficient processes

Reduction of E-Waste “Sustainable IT”

Implementing EPEAT (Electronic Production Environmental Assessment Tool) purchasing requirements

EPEAT - Three Tier system which evaluates electronic products in relation to 51(23 required and 28 optional) environmental criteria.

EPEAT Bronze – Meets all 23 required criteria EPEAT Silver - Meets all 23 required and 50% optional criteria EPEAT Gold – Meets all 23 required and 75% optional criteria

EPEAT – Environmental Performance Categories

Category RequiredCriteria

OptionalCriteria

Total Criteria

Environmentally Sensitive Materials 3 8 11

Materials Selection 3 3 6

Designed for End of Life 6 5 11

Product Longevity/Life Cycle Extension 2 2 4

Energy Conservation 1 3 4

End of Life Management 2 1 3

Corporate Performance 3 2 5

Packaging 3 4 7

Reduction of Power Consumption

More efficient power supplies, batteries and equipment Better system power management (shutting down systems and components when not

used) Better optimization of systems and equipment Alternative method of thinking via new technologies

Reduction of Power Consumption

CSUF has implemented a workstation power saving method – automated stand-by policy

Faculty/Staff systems go on stand-by after 60 minutes of inactivity. Resulted in a decrease of about 50% from normal scenario.

Green Data Center

As of 2006, the electricity use attributable to the nation’s servers and data centers was 61 billion kilowatt hours(kwh) or 1.5 percent of total U.S. electricity consumption.

Data Center electricity usage doubles every 9-24 months.

IDC estimates that more than 20 million servers are underutilized, each one emitting 4 tons of carbon dioxide annually.

Green Data Center Strategies

Server Virtualization – VM-Ware– Multiple Virtual Servers using a single physical

server

Benefits– Maximize Physical Space– Maximize CPU Utilization– Easier Administration and Maintenance

Green Data Center Strategies

Optimize Data Center Architecture– Scalable power and cooling– Row-based cooling and layouts– High-efficiency Uninterruptable power supply(UPS)– Higher voltage input sources (240/480V)– Variable-speed drives on pumps and chillers

Benefits– Exhibits a 40% decrease in electrical consumption

CSUF Data Center: CPU Load

What is New in Technology?

Leveraging New Technology

SaaS - Software as a Service– Google Applications, TurboTax, Salesforce Automation

Cloud Computing Social Networking

– Facebook, YouTube

Web Conferencing Portals Business Intelligence

Leveraging New Technology?“Web Conferencing”

Web Conferencing

Virtual Computer Lab

Virtual Computer Lab– Desktop Virtualization– Application Virtualization– Storage Consolidation

Benefits– Optimize CPU utilization– Longer life cycle for electronic equipment

Equipment Refresh

EPEAT Purchasing Plans @CSUF

– Replaced all of Faculty/Staff computers in past year and a half (over 2000 computers)

EPEAT Gold standards Systems are 15-30% more efficient

– Replaced all CRTs (over 600) with LCD panels

Printing Strategies

Reduction of Printers Going Paperless

– Electronic newspaper and flyers– Robust email system for faculty/staff/students– Adobe PDF writers

Copiers with PDF scanning capabilities for electronic replication

New Xerox printers with 100% recyclable inks Amazon Kindle

Printing Strategies

References

Balakrishnan, S., Spicer, D. Z. “Climate Change, Campus Commitments, and IT.” Educause Center for Applied Research. Research Bulletin Vol. 2008, Issue 20. September 30, 2008.

Belady, Christian, ed. “Green Grid Date Center Power Efficiency Metrics: PUE and DCIE.” The Green Grid. 2008.

Boccaletti, Giulio, Loffler, Mark, and Oppenheim, Jeremy M. “How IT Can Cut Carbon Emissions.” The McKinsey Quarterly: Information Technology. October 2008. McKinsey and Company.

California Green Innovation Index.

“Data Center Energy Forecast: Final Report.” 29 July 2008. Silicon Valley Leadership Group. 2008.

EPA Report to Congress on Server and Data Center Energy Efficiency Appendices. August 2, 2007.

“E-Waste: The Exploding Global Electronic Waste Crisis.” October 10, 2008. Electronics Take Back Coalition.

Fact Sheet on National Data Center Energy Efficiency Information Program U.S. Department of Energy (DOE) and U.S. Environmental Protection Agency (EPA) March 19, 2008.

References

Fanara, Andrew. “Global Trends and Opportunities for Energy Efficiency.” Datacentre Energy Dynamics. Lifecycle Energy Efficiency Conference / Expo. London 2007.

Fanara, Andrew. “Navigating Our Environmental Future.” Environmental Protection Agency.

“Green IT: Why Mid-Size Companies Are Investing Now.” InfoTech Research Group.

GreenerComputing Staff. “Cisco’s Unified Computing Takes Virtualization to New Level.” March 17, 2009. GreenerComputing. March 20, 2009. http://www.greenercomputing.com/print/32829

GreenerComputing Staff. “U.S. Government Mandates EPEAT Purchases.” 9 January 2008. GreenerComputing. 4 April 2009.

http://www.greenercomputing.com/news/2008/01/09/us-government-mandates-epeat-pc-purchases

“IBM Information Infrastructure to meet new emerging green initiatives and needs in IT.” IBM Storage Solution. IBM.

“Leaving Our Mark on the Planet.” Green Fingerprints. 2008. Center for Digital Education. eRepublic, Inc. 2008.