LINK REMOVALS AND AVOIDING THE WRATH OF GOOGLE •When should we think about removing links • How should we do it? • How can we stop ourselves being in the same position again? @kirsty_hulse Kirsty Hulse SEO Strategist – DigitasLBi kirstyhulse.com/blog
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LINK REMOVALS AND AVOIDING THE WRATH OF GOOGLE
•When should we think about
removing links
• How should we do it?
• How can we stop ourselves being
in the same position again?
@kirsty_hulse
Kirsty Hulse
SEO Strategist – DigitasLBi
kirstyhulse.com/blog
When Should We Think About
Removing Links?
You are the weakest link
If Your Site Has Any Of The Following…
A GWT Link Warning
Links on sites like this
Or This….
Or This….
Or This….
A Penalty
Removing Links Isn’t Easy Or Cheap – Make
Sure It’s The Right Choice For Your
Site
Look holistically at
the landscape
Consider ratios of good/bad
Consider anchor text
ALWAYS check onsite
first
MAKE INFORMED JUDGEMENT CALLS BASED ON YOUR USERS AND YOUR EXPERTISE
Start by using tools to identify ‘the
worst’ links
Use Excel to search for dupe IPs,
conditional format ‘text containing, 301s & parked
domains
DONE – If it has malware, is sitewide,
or the URL is seolinkz.org then there’s no need to manually review
Identifying the links
What Should The Process Look Like?
Goodbye!
Threaten site owners/bloggers with site
disavowPay?
DON’T
Lie
DO
Offer to give SEO or Social advice in exchange
‘Bad’ links can be on high quality sites (advertorials etc),
use this as an opener.Include the link in question in the email
Suggest adding no follow
PICK UP THE PHONE
Ensure the link is actually removable
AND WHEN ALL THAT FAILS….
How To Avoid The Wrath Of
Google
Matt Cutts said in his most recent Webmaster video…
“A page with more links pointing to it has higher page rank […] and if it has higher page rank then we might think
that it’s a better match for users queries.”
WE NEED TO KEEP BUILDING LINKS, AT SCALE, FOR OUR CLIENTS