Link Building Rudy Dallal Based on a Bruce Clay Incs post: .

Link BuildingLink BuildingRudy DallalRudy Dallal

Based on a Bruce Clay Inc’s post: http://www.bruceclay.com/blog/archives/2008/10/link_building_f.htmlBased on a Bruce Clay Inc’s post: http://www.bruceclay.com/blog/archives/2008/10/link_building_f.html

FactorsFactorsQuantityQuantity

Quality Quality

Anchor text Anchor text

RelevanceRelevance

PageRankPageRank

QuantityQuantityJust super-directories (Google, Yahoo, MSN, Just super-directories (Google, Yahoo, MSN, DMOZ)DMOZ)

DMOZ listing has recently removed from the DMOZ listing has recently removed from the Google Webmaster Guidelines saying it is Google Webmaster Guidelines saying it is still a factor but may lose weight in the still a factor but may lose weight in the futurefuture

Deep Linking is Better Deep Linking is Better Domain is includedDomain is included

Helps hidden pages/layers to get some juiceHelps hidden pages/layers to get some juice

A chance to include keywords in domain A chance to include keywords in domain

QualityQualityThe authority of your site is determined The authority of your site is determined by the relationship between inbound by the relationship between inbound links and outbound linkslinks and outbound links

Quality flows from one site to anotherQuality flows from one site to another

Gov, RP7, good neighborhoodGov, RP7, good neighborhood

Blogs, blogs, blogs Blogs, blogs, blogs

Anchor TextAnchor TextThe most powerful type of linkThe most powerful type of link

Use the page’s keywords - do not repeat !Use the page’s keywords - do not repeat !

Remember: 2 links typesRemember: 2 links typesSearch engine and usersSearch engine and usersOnly users (nofollow)Only users (nofollow)

nofollow- still important to get them (wiki nofollow- still important to get them (wiki sites)sites)

Nofollow doesn’t transfer when copying a link!Nofollow doesn’t transfer when copying a link!Nofollow still generates user traffic (wiki Nofollow still generates user traffic (wiki again???) again???)

Relevancy Relevancy The links and the text around them, The links and the text around them, inbound and outbound, are the main inbound and outbound, are the main factor for SE to decide your relevancy to factor for SE to decide your relevancy to your neighborhood and your level of your neighborhood and your level of authorityauthority

Get relevant links by being an authorityGet relevant links by being an authority

Nofollow (v.) every outbound link that Nofollow (v.) every outbound link that has lower PR or is irrelevanthas lower PR or is irrelevant

PageRankPageRankLess powerful as it used to be Less powerful as it used to be

Improve keyword ranking by solely Improve keyword ranking by solely balancing the max PR throughout the sitebalancing the max PR throughout the site

Use nofollow within your site when neededUse nofollow within your site when neededIf you must maintain a “Links” or “Sponsored If you must maintain a “Links” or “Sponsored Links” category, nofollow it in the navigation Links” category, nofollow it in the navigation itselfitself

If there are external links to that page – If there are external links to that page – isolate the navigation from it by nofollw’ing isolate the navigation from it by nofollw’ing ALL the links from that section to the rest of ALL the links from that section to the rest of your site your site

TipsTipsBuild links and traffic slowly so you will not Build links and traffic slowly so you will not be flaggedbe flagged

Be careful using link baits – a spike can Be careful using link baits – a spike can harm youharm you

Screen partners (use tools in next slide)Screen partners (use tools in next slide)

AVOID creating “Links” pages, boxes or AVOID creating “Links” pages, boxes or section. You will waste content download by section. You will waste content download by SE. Instead create a content page, article-SE. Instead create a content page, article-like, for each sponsor and how your site like, for each sponsor and how your site relates to them relates to them

Cont’ TipsCont’ TipsBe consistent in using Be consistent in using “www.mydomain.com” or “www.mydomain.com” or “mydomain.com”. One is not better “mydomain.com”. One is not better than the other but you have to pick. than the other but you have to pick. (make sure you don’t have 2 different (make sure you don’t have 2 different sites ;) )sites ;) )

http://www.2sinim.co.il/

http://2sinim.co.il/

Don’t use SEO tool bars for link Don’t use SEO tool bars for link checking (FF), Google will flag you… checking (FF), Google will flag you…

ToolsToolsXenu's Link Sleuth (Win freeware)

checks Web sites for broken links. Link checks Web sites for broken links. Link verification is done on "normal" links, images, verification is done on "normal" links, images, frames, plug-ins, backgrounds, local image frames, plug-ins, backgrounds, local image maps, style sheets, scripts and java applets. maps, style sheets, scripts and java applets.

Link Harvester gives you the number of unique linking gives you the number of unique linking domains, the number of unique Class C Block, domains, the number of unique Class C Block, the number of .edu/.gov/.mil links and how the number of .edu/.gov/.mil links and how many are linking to the home page versus deep many are linking to the home page versus deep in the site. Use the tool on competitors’ sites.in the site. Use the tool on competitors’ sites.

Hub Finder compares the backlinks of two or more sites compares the backlinks of two or more sites and points out their co-occurring back links.and points out their co-occurring back links.

Cont’ ToolsCont’ ToolsSearch Status Tool (FF)

turns all links using nofollow pink. It cuts your time down so turns all links using nofollow pink. It cuts your time down so you don't have to go to the code source to find out if the you don't have to go to the code source to find out if the page nofollows links.page nofollows links.

The Bad Neighborhood Tool will give you an idea of links coming from risky will give you an idea of links coming from risky neighborhoods.neighborhoods.

Google Alerts Google will let you know anytime one of your articles has Google will let you know anytime one of your articles has been used and you can go there to see if they've linked to been used and you can go there to see if they've linked to your site, or any competitive alert.your site, or any competitive alert.

The Utility Linking Tool The Utility Linking Tool will pull up directories and forums that you can submit your will pull up directories and forums that you can submit your URL to based on your keyword.URL to based on your keyword.

Questions?Questions?Credits and further reading:Credits and further reading:

http://www.bruceclay.com/blog/archives/http://www.bruceclay.com/blog/archives/2008/10/link_building_f.html2008/10/link_building_f.html

http://moderator.appspot.com/#16/e=7a9ahttp://moderator.appspot.com/#16/e=7a9a

http://www.mattcutts.com/blog/type/http://www.mattcutts.com/blog/type/googleseo/googleseo/

http://www.seomoz.org/blog/identifying-http://www.seomoz.org/blog/identifying-the-linkeratithe-linkerati