GARETH HOYLE
GARETH HOYLE
WHO IS GARETH HOYLE?
WHAT IS LINK BUILDING?
VOTE FOR OUR LINKS!
Example of a Link on a Page
Anchor Text = SEO outsourcing
http://www.gorillaflavour.com/services.html
Example of a Natural Link
Building your Brand
http://skyrocketseo.co.uk/link-building-strategy
NATURAL LINKS ARE GREAT!
INFOGRAPHICS ARE POPULAR
Designed Graphic or
Image is used http://seooutsourcingcompany.co.uk/how-to-outsource-and-win-big
Image can also = the Link
WHY DO YOU NEED LINK BUILDING?
Search Engines Read Signals
A link is a Vote / Signal
GOOD SIGNALS GOOD RANKINGS
HOW LINK BUILDING IS DONE?
MANUALLY
ALWAYS? IT DEPENDS ON
THE LINK
Volume – We use Offshore Staff
Volume – We use Offshore Staff and me!
OUTREACH More contact with site owners
WHY YOU SHOULD USE A SPECIALIST?
Efficiency MORE
Aware of the Dangers
MAY BE MORE UP-TO-DATE THAN YOUR GENERAL MARKETING STAFF
THE DANGERS OF LINK BUILDING
SEO IS MANIPULATING
Link Building is a large part of the manipulation
Too Many Links PENALTY
Wrong Type PENALTY
Right Type at the
Right Speed
HIGH RANKINGS
TECHNIQUES YOU CAN DO
Broken Link Building via Webmaster tools
404 Errors
Use Google Alerts to track Keyword & Brand Mentions
SOCIAL SIGNALS
Google cannot read links on
Facebook & Twitter
It does count social votes though!
Author Rank and Google Plus – It is the person not the site
SOCIAL LINKS GREAT CONTENT
GOOGLE SUCCESS IN 2013 AND BEYOND!
USEFUL RESOURCES
Google Webmaster
Help
Majestic SEO
YouTube
IMAGE CREDITS
Slide 4 – Vote by jonathan mcintosh Slide 10 – Signals by nottsexminer Slide 14 – Builder by Titanic Belfast
Slide 20 – Camel by wwarby Slide 21 – Lion by amandarichard421
THANKS TO