Link Building: A Quick Reference to Bringing Your Off Site SEO Campaign Up to Date

Linkbuilding:A Quick Reference to Bringing Your Off Site SEO

Campaign Up to Date

@RichardOrtiz2nd

Brought to you by: Richard Ortiz

Now you may recognize sites like this:

@RichardOrtiz2nd

Or like this

@RichardOrtiz2nd

And maybe you heard that content is king so you tried software like this…

@RichardOrtiz2nd

So why shouldn’t you use these tactics?They worked in the past you’re telling

me?

@RichardOrtiz2nd

@RichardOrtiz2ndImage source from http://www.returnondigital.com and http://www.emperor-penguin.com

Adorable aren’t they?

@RichardOrtiz2nd

The dreaded message…

Why go through all the hassle of link building when you can just buy links?

@RichardOrtiz2nd

Oh yeah…

@RichardOrtiz2ndImage source from http://www.webpronews.com/paid-links-scandal-gets-marketing-firm-iacquire-de-indexed-from-google-2012-05

Don’t spam websites!!

@RichardOrtiz2nd

But Richard.. What else is there to link building?

@RichardOrtiz2nd

@RichardOrtiz2nd

Off the top of my head

• Create a blog• Guest blog posts• Check your competitor’s backlinks!• Meetups• Blog comments• Infographics• Memes• Videos• White papers• Be an expert!• Answer questions on forums• Donate to charity• Ebook• Press Releases• This is just the tip of the iceberg

@RichardOrtiz2nd

Use these tools to check your competitor’s backlinks

• http://www.opensiteexplorer.org/• http://www.majesticseo.com/• http://ahrefs.com/• http://www.linkdetective.com/

Or if you are hard on cash go with the new Bing Link Checker in Bing Webmaster Tools

@RichardOrtiz2nd

Meetups:

A great way to meet people in your industry, to learn, and oh yeah…grab a link!!

@RichardOrtiz2nd

Got a creative spark in you?Want to be the next Ron Howard?Create a video than!!!

Almost 6 million views in only a few short months and their razors are f***ing great

@RichardOrtiz2nd

Be a content provider not a content generator!!

Aesthetically pleasing

Actually serves a purpose

@RichardOrtiz2nd

Some great sites to help you with your guest blog outreach

http://myblogguest.com/http://www.bloggerlinkup.com/http://guestr.com/

But your best friend will always be:

@RichardOrtiz2nd

Got the time and resources? Create an ebook?

@RichardOrtiz2nd

Everyone knows about Press Releases

Some quick data for you

Bisnar and Chase law firm• Created content just for the

purpose of creating• Getting 15-20 pickups per

press release• Only getting local papers,

nothing national

Console and Hollawell law firm• Created content with the

reader in mind• Getting 150-200 pickups• Getting picked up by Yahoo

News, Bloomberg, Houston Chronicle and other quality new sites

Which is the flower and which is the vase?

They say that link building is hard but that’s not true.

Its just not easy is all Don’t just build links, take the time to build

relationships that will last the course of a campaign.

Think outside of the box. In fact you shouldn’t be anywhere near the box.

Some last thought..

@RichardOrtiz2nd

@RichardOrtiz2nd

Thank you everyone for your time!!Richard Ortiz

Department Head of Online Marketingwww.webimax.com