Design The Good, The Bad & The Ugly Don’t let reality destroy your imagination ~ Howard Pyle
LindaDanielsPANMA2012
Nov 11, 2014
Presented at PANMA: Philadelphia New Media Association in 5/31/12. www.panma.org to provide an introduction to designing for traditional, interactive and mobile channels for both designers and developers. Some resources included.
LindaDanielsPANMA2012 by Linda Daniels is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Based on a work at www.linkedin.com/in/lindadanielsdesign/.
Permissions beyond the scope of this license may be available at www.linkedin.com/in/lindadanielsdesign/.
LindaDanielsPANMA2012 by Linda Daniels is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Based on a work at www.linkedin.com/in/lindadanielsdesign/.
Permissions beyond the scope of this license may be available at www.linkedin.com/in/lindadanielsdesign/.
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DesignThe Good, The Bad & The Ugly
Don’t let reality destroy your imagination ~ Howard Pyle
advertising brand strategy & identity creative direction design thinking
digital media e-learning graphic design interaction design merchandising
organizational design packaging promotions project management
training & development user experience user interface design
Remember, attitude defines altitude ~ Unknown
“I’m lost”Alice wails
M
“Where do you want to go?”the Cheshire Cat asks
M
“I don’t know” Alice responds
M
“Then any road will take you there”1 2
Before You Design Anything
• Know your audiencePersonas... really know them
• Know what they wantContent... which precedes design
• Know what you wantObjective.... friendship, goodwill, cash...to start a revolution?
Form Follows FunctionThe 3 F’s of Design
• FunctionHow it works
• FormWhat something looks like
Design ThinkingAs a style of thinking, it is generally considered the ability to combine empathy for the context of a problem, creativity in the generation of insights and solutions, and rationality to analyze and fit solutions to the context.
The Cheetahdesigned by Van Phillips
Elements of Design
LINE
Shape
Color
Texture
S P A C E
F O R M
VALUE
Principles of Design
BalancE
GRADUATION
Repetition Repetition Repetition
Repetition Repetition Repetition
Repetition Repetition Repetition
Repetition Repetition Repetition
Repetition Repetition Repetition
CONTRAST
!a"m o#$
DOMINANCE
help me
NTU y
Why Visions TrumpsAll Other Senses
Danger: Electric Shock
mnation
*Created at previous agency.
*Created at previous agency.
Keep off the GrassKeep off
the Grass
KEEPOFF
THEGRASS
I believe that in design, 30 percent dignity, 20 percent beauty and 50 percent absurdity are necessary ~ Shigeo
Whenever you find yourself on the side of the majority, it is time to pause and reflect ~ Mark Twain *Created at previous agency.
®
®
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Y
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a Cold CreamyCoffee Drink
THE #1 SELLING COLD COFFEE DRINK!
GET ITNOW!
Call your local Pepsi Cola Distributor…
My hypocrisy only goes so far ~ Doc Holliday, Tombstone *Created at previous agency.
EventMarketing*
*Created at previous agency.Truth exists, only lies are invented ~ George Braque
FSI Advertising*
*Created at previous agency.The 5 Stages of Creative: Insight, Saturation, Incubation, Illumination and Verification ~ Unknown
Advertising,Marketing &
Merchandising*
*Created at previous agency.To take my work seriously would be the height of folly ~ Edward Gorey
Advertising& Mobile Marketing*
*Created at previous agency.I have a great faith in fools; self-confidence my friends call it ~ Edgar Allan Poe
Packaging,Promotion &
Online Gaming*
*Created at previous agency.Your life begins at the end of your comfort zone ~ Neal Donald Walsh
Old Website
\Every blade of grass has it’s Angel that bends over it & whispers, “Grow, grow.” ~ The Talmud
Website Refresh
\I became insane, with long intervals of horrible sanity ~ Edgar Allan Poe
e-magazine
\Every creative act involves.... a new innocence of perception, liberation from the cataract of accepted belief ~ The Sleepwalkers
Online Store
\I dream a lot. I do more painting when I'm not painting. It's in the subconscious ~ Diego Rivera
Interactive Site
\What is there that forgiveness cannot achieve ~ Vidura
Online Store
\Old age ain’t no place for sissies ~ Bette Davis
Online Store
\Nobody can make you feel inferior without your permission ~ Eleanor Roosevelt
Online Store
\The secret of creativity is know how to hide your sources ~ Albert Einstein
Rule of Thirds
Originally used in the visual arts fields, the rule of thirds can be adapted to any design, design format or device.
The rule of thirds identifies four focal points within compositions to where the human eye is naturally attracted.By aligning elements on dividing lines or placing elements at these focal points, more consideration can be given to the most important elements on a page.
Rule of Thirds
posted by websitemagazine.com
Website Templates
There's no retirement for an artist, it's your way of living so there's no end to it ~ Bono
New Business Launch
You are remembered for the rules you break ~ General Douglas MacArthur
e-Learning*
*Created at previous agency.Not all those who wander are lost ~ J.R.R. Tolkien
Guerilla Marketing*
*Created at previous agency.Sometimes you have to compromise legibility to achieve impact ~ Herb Lubalin
New Product Launch*
*Created at previous agency.The cultural role of the designer was to upgrade rather than serve the least common denominator of public taste ~ Paul Rand
New Product Launch*
*Created at previous agency.If you can’t be a good example, then you’ll just have to be a horrible warning ~ Catherine Aird
On-PackGaming*
*Created at previous agency.By definition, even the donkey learns ~ Arab Proverb
Interaction Design*
*Created at previous agency.Experience: that most brutal of teachers. But you learn, my God do you learn ~ C.S. Lewis
Video &Digital Media*
*Created at previous agency.The only real mistake is the one from which we learn nothing ~ John Powell
A Thought To Ponder
I was reading an article on bamagazine.com and was struck by something that has been bothering me for the past few years.
Our industry is no longer making masters. Change comes so fast that everyone is always just beginning.Skills and entire professions now run a 100-year life cycle inless than a decade.
No longer does one gain the wisdom or experience of years.
Want To Play A Game?
posted by flicker.com
Takeaways
The very essence of instinct is that it's followed independently of reason ~ Darwin
• BooksCad Monkeys, Dinosaur Babies & T-Shaped People
The Design of Everyday Things
Change By Design
The Essential Principals of Graphic Design
Becoming a Digital Designer
Designing With The Mind In Mind
100 Things Every Designer Needs To Know About People
• Online ResourcesThe Type Studio
Smashing Magazine
Before & After
Veer
A List Apart
Zen Garden
HTML5 Blog
linkedin.com/in/lindadanielsdesign
@ldaniels_design
I never look back, it only distracts from the now ~ The Incredibles