Likud Beitenu Bannerplay campaign

BANNERPLAY ELECTION CAMPAIGNS Likud- Beitenu Case-Study

CAMPAIGN SUMMARY

Overall the campaign ran for two weeks resulting in thousands of participants in the viral campaign

Campaign Summary  

The campaign's banner ads Click Though Rates were on a very high average of 0.29%

Campaign Summary  

The viral donation and campaign increased the campaign's exposure by 130% as opposed to regular media buying

Campaign Summary  

CAMPAIGN BACKGROUND

During Israel’s 2013 national elections, the Likud-Beitenu party ran viral campaigns using bannerplay's advanced display advertising technologies.

Campaign Background  

The Likud-Beitenu banner ads appeared on leading Israeli websites, offering voters a chance to participate in the party's campaign, by donating money for the campaign's distribution.

Campaign Background  

The donation a user made was used for buying additional media for a banner ad that featured an image and message of the user who made the donation. The higher the donation was- the more the voter's individual ad appeared.

Campaign Background  

CAMPAIGN PROCESS AND FLOW

A banner ad was displayed on leading websites, inviting the user to participate and donate to the Likud- Beitenu campaign.

After the user had clicked the banner, he selected a message on why he supports the Likud- Beitenu party

The user selected an amount for his donation and logged in to the campaign using his Facebook account

A banner featuring the user's image and message was displayed on leading websites, and shared using his Facebook account

THANK YOU FOR  YOUR  ATTENTION  

for further information please contact us at

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