Likeable Media Capabilities

Meet Likeable.

2011Capabilities

This is Likeable Media.

Our Story.Our Story

Our Mission.

To leverage social media and word of mouth marketing to create more transparent, responsive, likeable

companies, organizations and governments.

Making companies more likeable – in every sense of the word

“Like”able

Our Passion.

What We Do.

• Strategy• Execution• Monitoring• Reporting• Analyzing• Re-strategizing

• Content stream management

• Page optimization

• Robust analytical reports through the Insights platform

• Aligning social strategy with business goals:

-Customer Service-Increase customer

satisfaction/loyalty-Boost revenue-Amplify brand awareness

Facebook

Twitter

• Management of tweets, @replies, #hashtags, DM’s etc. on a daily basis all aligned with client’s strategy and goals

• Constant search of how brands are being talked about through search.Twitter.com

• Use of Twitter’s Ad platform for analytics

• For retail and other applicable clients, maintain a presence on foursquare by creating locations/accounts, leaving tips, responding to feedback, etc.

• Attain the enigmatic “Where” data from our intelligence reports

foursquare (location-based)

LinkedIn

• Use for B2B influencer engagement and lead generation

• Create groups specific to the client’s target audience and post content to foster community engagement

• Target specific job titles through LinkedIn Ads and optimize these ads to ensure success and growth

Blogger Programs

• Through relationships with blog communities of different varieties (ie Mommy bloggers, health bloggers, fashion bloggers, etc.) promote programs, events, and product launches

• Use the blogger programs to identify brand ambassadors and in-turn take social offline with blogger parties and other offline events

• High profile video placement + distribution through integration with other social networks

• Content generation and management on a original brand/client centered channel

YouTube

Our Working Relationship

1. Meet the Team2. Strategy and Needs

Analysis3. Creative Brainstorm4. Presentation of

Materials5. Launch

• Weekly Huddles• Monthly Reports• Monthly Brainstorms• Monthly Hour Logs• Quarterly Strategy Sessions• Quarterly Feedback

Initiation: Ongoing:

How We Work With You

Strategist Planner

Director of Business Development

CEO

Buzz Builders (8 team members)

CEO - Quarterly Strategy Sessions, Monthly check-insBiz Dev – Monthly reporting meetings, Quarterly strategy sessionsCreative Dir – sets and executes the creative, design and development vision for the account; oversees executionStrategist– Daily contact, sets the strategic vision for the teamPlanner – Secondary contact, executes daily tasks, prepares reports, etc.Buzz Builders – Managed by Account Strategist and Planner; assist in preparing content, monitoring pages, etc.

Creative Director

Who We Do It For.

Select Clients:• Verizon• 1-800-Flowers• Neutrogena• Adobe• Entenmann’s • Stride Rite• Penguin Books• Uno Chicago Grill

Work We’ve Done.

• Over 10x the number of fans as competitor• Customer service implemented across

social• First Facebook-commerce• Have been mentioned Mashable,

TechCrunch, etc.• Incorporate the “like” button on the web

Cumberland Farms

• Fan Challenge – 100,000 fans• Free Chill Zone Day• Promoted ONLY on Facebook

with NO advertising• 50% of sales attributed to

Free Chill Zone Day• 27,000 more units sold• Lead to Likeable’s 2nd

WOMMY Award

Our Jewish Community3

• Launched local campaign targeting the

Northeast Region.• Generated 450 clicks to landing page

in 2 weeks. • For each region Likeable has given

Verizon a local presence in the community, focusing on coverage and customer service.

• Hyper-local content is utilized on various Facebook tabs, micro-sites and Twitter to establish Verizon’s presence in each area.

Verizon FiOS