http://wearelikeminds.com/ #LikeMinds Developin g Soc ial Business Andrew Gerrard [email protected] @andrewgerrard
8/6/2019 Like Minds - Social Business, CBI Entrepreneurs Summit May 2011
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http://wearelikeminds.com/ #LikeMinds
Developing Social Business
Andrew Gerrard
@andrewgerrard
8/6/2019 Like Minds - Social Business, CBI Entrepreneurs Summit May 2011
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http://wearelikeminds.com/ #LikeMinds
All of the web is becoming social
All business is done on the web
All business will be Social Business
Beyond influence and media, the real opportunities lie in creating a more
collaborative , dynamic and connected
business.
Jeff Dachis
Founder & CEO, Dachis Group
8/6/2019 Like Minds - Social Business, CBI Entrepreneurs Summit May 2011
http://slidepdf.com/reader/full/like-minds-social-business-cbi-entrepreneurs-summit-may-2011 3/16
http://wearelikeminds.com/ #LikeMinds
Social media fits within a larger digital,
and integrated strategy;
don’t think of it merely as a tool for
marketing & PR
Howard Schultz
Chairman & CEO, Starbucks
8/6/2019 Like Minds - Social Business, CBI Entrepreneurs Summit May 2011
http://slidepdf.com/reader/full/like-minds-social-business-cbi-entrepreneurs-summit-may-2011 4/16
http://wearelikeminds.com/ #LikeMinds
How to integrate social media/digital innovationwithin every facet of an organization?
Teach.
Do not cut legal, HR, R&D, product development out of the integration strategy .
Involve them.
B. Bonin Bough
Global Director of Digital
and Social Media, PepsiCo
8/6/2019 Like Minds - Social Business, CBI Entrepreneurs Summit May 2011
http://slidepdf.com/reader/full/like-minds-social-business-cbi-entrepreneurs-summit-may-2011 5/16
http://wearelikeminds.com/ #LikeMinds
The shape of a new social business also needs the shape of a new kind of leader
Someone willing to be the bridge , not the
person front and center to every decision, but the coach and the moderator and the
facilitator .
Amber Naslund
VP Social Strategy, Radian6
8/6/2019 Like Minds - Social Business, CBI Entrepreneurs Summit May 2011
http://slidepdf.com/reader/full/like-minds-social-business-cbi-entrepreneurs-summit-may-2011 6/16
http://wearelikeminds.com/ #LikeMinds
Maintain a consistent tone of voice
across all outreach channels,
but don’t strip out the personality of the person Tweeting, posting, blogging.
Ruth Speakman
head of consumer PR
and social media, Sony Europe
8/6/2019 Like Minds - Social Business, CBI Entrepreneurs Summit May 2011
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http://wearelikeminds.com/ #LikeMinds
The customer however, does not see silos,
they see the company as one.
It’s time for an integrated approach to create
an adaptive business,
a collaborative business, an aspirational
business….
a business of one.
Brian Solis
Author, Engage
Principal, Altimeter Group
8/6/2019 Like Minds - Social Business, CBI Entrepreneurs Summit May 2011
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http://wearelikeminds.com/ #LikeMinds
#1. markets are conversations
talk is cheapsilence is fatal
the cluetrain manifesto
8/6/2019 Like Minds - Social Business, CBI Entrepreneurs Summit May 2011
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http://wearelikeminds.com/ #LikeMinds
Be who you are and say what you feel ,
because those who mind don't matter ,
and those who matter don't mind .
attr. Theodor Seuss Geisel
8/6/2019 Like Minds - Social Business, CBI Entrepreneurs Summit May 2011
http://slidepdf.com/reader/full/like-minds-social-business-cbi-entrepreneurs-summit-may-2011 10/16
http://wearelikeminds.com/ #LikeMinds
Social media demands good story-telling.
But good story-telling is not going to earn you
extra budget .
Adam Brown
Director of Interactive Marketing, Dell
8/6/2019 Like Minds - Social Business, CBI Entrepreneurs Summit May 2011
http://slidepdf.com/reader/full/like-minds-social-business-cbi-entrepreneurs-summit-may-2011 11/16
http://wearelikeminds.com/ #LikeMinds
What if we made community an integral part of our business?
What if we recognized that we can’t have
strong businesses without a strong community and we can’t have a strong community without
compassion?
Mitch Joel
President, Twist Image
Author, Six Pixels of Separation
8/6/2019 Like Minds - Social Business, CBI Entrepreneurs Summit May 2011
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http://wearelikeminds.com/ #LikeMinds
The Web was just the proof of concept.
Now the revolution gets real
Chris Anderson
Editor-in-Chief, Wired Magazine
Author, The Long Tail
8/6/2019 Like Minds - Social Business, CBI Entrepreneurs Summit May 2011
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http://wearelikeminds.com/ #LikeMinds
Social business isn’t a state,
it’s an acknowledgement that culture and
technology has changed ,
and that organizations can leverage thesechanges to solve the same business
problems that they have always had
and will always have.
Jacob Morgan
Principal, Chess Media Group
8/6/2019 Like Minds - Social Business, CBI Entrepreneurs Summit May 2011
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http://wearelikeminds.com/ #LikeMinds
#77. You're too busy "doing business"
to answer our email?
Oh gosh, sorry, gee, we'll come back
later.
Maybe.
the cluetrain manifesto
8/6/2019 Like Minds - Social Business, CBI Entrepreneurs Summit May 2011
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http://wearelikeminds.com/ #LikeMinds
Not everything that can be counted counts ,
and
not everything that counts can be counted .
8/6/2019 Like Minds - Social Business, CBI Entrepreneurs Summit May 2011
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Developing Social Business
Immersive
June 22nd p.m.
Central London