Joanne Jacobs Social Media Expert Consultant Email: [email protected] Twitter: joannejacobs Phone: (+44) 07948 318 298 Virtual is Virtual is the New Real the New Real
Like Minds Finland, June 2010
Oct 28, 2014
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Joanne JacobsSocial Media Expert ConsultantEmail: [email protected]: joannejacobsPhone: (+44) 07948 318 298
Virtual is the Virtual is the New RealNew Real
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Four things come not back.....
Image source: http://www.flickr.com/photos/10259776@N00/3549893992/
The spoken word
Time passed
The sped arrow
The neglected opportunity
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Image Sources:
http://www.flickr.com/photos/redjar/113152359/in/set-72057594083145592/
http://www.mindhacks.com/blog/files/2005/07/time.jpg
http://www.flickr.com/photos/fdecomite/406635986/
Reality is bureaucratic
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Image Sources:
http://www.amitbhawani.com/Images/M/Mobile-Phone-Spamming.jpg
http://www.scu.edu/sustainability/soap/images/phonebook.bmp
Reality is isolating
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Virtual = desirable
Image source: http://www.flickr.com/photos/fdecomite/2555751322/
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Smart phone growth: Gartner
(May 2010)
Image source: http://en.wikipedia.org/wiki/Smart_phones
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Image Sources:
http://blog.segd.org/2010/05/streetmuseum/
http://www.flickr.com/photos/sndrv/4519088620/
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AR Growth: Zugera (2009)Image source: http://www.slideshare.net/MHSzymczyk/augmented-reality-statistics-2009
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Virtual Activism Image source: http://www.flickr.com/photos/0742/3405203655/
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Mobile suited to AR
Image source: http://www.spottedbylocals.com/ar-in-the-city/
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PCs v. Mobile
Source: http://www.newstatesman.com/technology/2010/05/million-units-shipments-mini
2009 2010
0
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Global PC Market
millions of units
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PCs v Mobile
2009 2010
0
50
100
150
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Global Smartphone Market
millions of units
Faster growth;Catching up on PCs in unit sales.
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Image source: http://gizmodo.com/5381469/augmented-reality-finger-billboard-prods-destroys-passersby Original source: http://www.chrisoshea.org/
Playing with reality
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Image source: http://www.flickr.com/photos/torley/3685186628/
Empowered customers
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Image source: http://darmano.typepad.com/logic_emotion/2008/02/the-3-us-a-mode.html
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Human versus virtual interaction
Image source: http://www.flickr.com/photos/photolibraries/2769049603/
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Image source: http://blogs.laweekly.com/squidink/food-in-movies/gold-star-cinema-first-date-ex/
Archives
Content augmentation
Content filtering
ExperiencesPriced:
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Revenue generation
Image source: http://www.wegame.com/view/World_of_Warcraft_Screenshot_by_Jakeb_20090123_09_13_07/
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Image sources: http://www.youtube.com/watch?v=sTERI1s-UyA http://www.youtube.com/watch?v=P9KPJlA5yds http://www.youtube.com/watch?v=7JWk_JIE3Ow
Locational
Fun
Instructional
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Image sources: http://www.flickr.com/photos/jordigraells/2098331968/ http://acid.net.au/index.php?option=com_content&task=view&id=147
WORK:Problem solving, logistics management
CREATE:performance art,collaborative works
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Image sources: http://www.bbc.co.uk/blogs/technology/2009/03/ http://www.letsgomobile.org/en/2985/nokia-symbian-phones/
Wikitude
Symbian
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Image sources:http://www.lhrnoisemap.org/takepart.htmlhttp://socialmediagraffiti.com/2009/05/audio-boo/
Video & voice recordingby location
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Image source: http://www.flickr.com/photos/rafaeldesigner/4515763025/
What should we do first?
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Image sources: http://www.flickr.com/photos/87242149@N00/3752195091/http://www.dashland.eclipse.co.uk/blog/labels/google%20earth.html
What comes next?
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Image source: http://www.flickr.com/photos/mtonic/3747748367/
On/Beyond the horizon
Virtual is the New RealVirtual is the New Real
Virtual makes reality accessible (time/geo)
Virtual makes reality affordable (efficiencies of scale)
Virtual makes reality interesting (creativity)
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Questions?Questions?
Joanne Jacobs
Social Media Expert Consultant
Email: [email protected]
Blog: http://joannejacobs.net/
Twitter: joannejacobs
Skype: bgsbjj
Skype-in: (+44) 0208 144 9348
Mob: (+44) 07948 318 298
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