Lijjat Papad.pptx

SHRI MAHILA GRIHA UDYOG LIJJAT PAPAD

A JOURNEY OF 53 YEARS……..

THE BEGINNING Began with 7 semi-illiterate lady tenements of Lohana Niwas Founded in Girgaum, Mumbai On 15th March, 1959 Expanded as an Institutions A small inconspicuous function of making 4 packets of papad started

Borrowed .80 from Chaganlal Karamsi Parekh, A ₹member of the servants of India Society and a social

worker.

"Pitamaha" Late Shri Dattanibapa (Shri Purshottam Damodar Dattani) who showed the correct path and

guided the Institution till his last breath.

INTRODUCTION Started in 1959 with 7 members and borrowed .80/-₹ 1966 registered under the Bombay Public Trust Act, 1950 and registered under Societies

registration Act, 1860 Got recognition from Khadi & Village Industries Commission as a village industry It’s Not a public or private company, It’s a Papad Rollers Institution Objective : Employment to the ladies ( Sisters) Sales : .850 crores₹ Employment over 43,000 women

ORGANIZATION OF STRUCTURE

Central Managing Committee 21 Members

President Vice- President 2 Secretaries 2 Treasurers

AWARDS 6th Sept 2002, “Business Women Of the Year” by The Economics Times for corporate

excellence 14th March 2003, Best Village Industry Institution award from Hon’ble Prime Minister

Shri Atal Bihari Vajpayee 4th Feb -2011, choosen as the “POWER BRAND 2010-11” by the Indian Consumer Brand Equity Award by Hon’ble President of India, Late Dr. A.P.J Abdul Kalam.

PRODUCTS PAPAD CHAPATI KHAKRA APPALAM MASALA VADI GEHU ATTA BAKERY PRODUCTS SASA DETERGENT POWDER

PHILOSOPHY THAT GUIDES ‘LIJJAT’

SHRI MAHILA GRIHA UDYOG LIJJAT PAPAD IS SYNTHESIS OF THREE DIFFERENT CONCEPTS, NAMELY:

The Concept of Business. The concept of Family. The concept of devotion.

THREE GOLDEN RULESBeside basic principles like self-reliance, co-ownership & faith in dignity of labor, the institution has also formed three “Golden Rules”.

1. All the rights of the institution must belong to members only

2. There must maintains of “Lijjat” quality at any cost

3. There must be clean and bound accounting system

BASIC THOUGHTS It is voluntary organization of sisters. The organization is neither for the poor sisters nor for the rich ones It never accepts charity or grant. It believes in running the business wisely. The organization strictly observes the practice of maintaining the accounts regularly

writing the books daily & preparing balance sheets every month. The organization is like a family & sisters run it as if they all belong to the same family. The organization is like a revered place of worship. No one can change these basic thoughts of the organization

INSTITUTIONAL WORK FLOW Only one lady from each family can be a member at Lijjat. Each lady is expected to roll around 5kg dough of papad each day. Each lady makes about 400 papads day Sisters are given .39/kg as Vanay( as they don’t call it as wage) ₹ When she hands it over to the company. The sisters at Lijjat DO NOT use machines to Roll the papads .

INSTITUTIONAL WORK FLOW Lijjat believes that’s how it maintains its taste due to the only use to hand and no machines. The taste of Lijjat remains the same no matter where in the world the ladies make the

papad cause of the same quality ingredients used to make them. Once made and rolled , they are assembled at one office and then distributed to the

distributors all over. There is no warehouse made for Lijjat. The workers are made to go through a training at the Lijjat training house for about 5-7

days after which they are expected to continue the work at their respected houses. Lijjat entirely works on the profit sharing structure. The cheque for the same is given to the workers at the end of the year and the other during

diwali.

GOVERNMENT ROLE PLAY As per govt. regulations, self employment to all ladies is given by objectives. Tax Exception Govt. provides interest subsidy for Lijjat

LIJJAT PAPAD TOWARDS THE GOVERNMENT

Lijjat papad has played a very important role to help the government during natural calamities .

For ex: it helped the government during Bhuj and Latur (Chincholi) earthquake.

BRANCHES - 83 Mumbai Branches: 19 Outstation Branches: 64

• Andhra Pradesh • Jammu• Bihar • Karnataka• Delhi • Madhya Pradesh• Gujarat • Maharashtra• Haryana • Odisha• West Bengal • Tamilnadu• Jharkhand

DIVISIONS - 27 Advertising Division Chapati Division Dal and Flour Mill Division Export Divison Gehu Atta Divison Masala Division Printing Division Poly Propylene Division Store Room Depot Raw Material Division

SALES OFFICE Ahmedabad Bhuj Hyderabad Kolkata Vadodara Vashi

DISTRIBUTORS All across, India Distributor selection process Requires deposits, based on the size of order Orders are accepted once a month, also whenever required Delivery time is 3 to 7 days No-Credit Policy

MARGINSVarieties Dealer Price

(100 gm) MRP Avg. Margin

Udad with Pepper 21 25 16.00 %

Udad with Red Chillies 21 25 16.00%

Udad with Garlic – Chillies 21 25 16.00%

Moong (50% Udad & 50% Moong) 26.5 32 17.00%

Udad Special 26.5 32 17.00%

Moong Special (50% Udad & 50% Moong) 26.5 32 17.00%

Punjabi Masala Special 26.5 32 17.00%

Jeera Papad (Long) 14 17 17.00%

EXPORTS Same price for exporters as that of domestic dealers No MRP on products

MARKETING AND ADVERTISEMENT

Only 1% of the profit is used for marketing and advertisement No major efforts are undertaken for marketing This is to avoid, surges in demand, as it will affect the entire process Organic growth is encouraged