Lights! Camera! Satisfaction!

PRSA Title

Mark Regan

#prsatampabay @MarkCRegan


























Credit: SocialMediaExaminer.com

Planning




Image Stabilization

High Definition

Microphone jack

Hard drive (not tape)

Zoom

Can’t I Just Use My Cell Phone


Professional Options


Storyboarding


Storyboarding


Shooting Basics• Slight Movement

• Looking off camera

• Spokesperson

• Rule of Thirds

• Lighting – Indirect, diffused

• Audio – dedicated microphone

• Model release form


Post-Production/Editing

• Short length

– Bite-size chunks

• Maintain highest resolution

• Remember Your Brand

• Call-To-Action

• Final Frame

• Transcription - oDesk


Hosting

• YouTube, Vimeo, Facebook

• Live-streaming: Ustream.tv, Justin.tv

• Distribution: TubeMogul

PLAYERS

• Channels

• Branding

• Monitor

• Controls



PROMOTION

• All Web Properties

• Social Networks

• Ad Networks

OPTIMIZATION

• Titles, Tags, Descriptions, Summary, Custom URLs, Credits, Sharability, Thumbnails

Next Steps


SCRIPT

RECORD

EDITPUBLISH

TRACK

BUY

DELETE


Let’s Connect

• Intelident Solutions

– Internet Marketing

• www.MarkCRegan.com

• Twitter: @MarkCRegan

• [email protected]

• Bonus: cheatsheet if we connect

• Thank You!


OnlineMarketingFanatic

http://www.markcregan.com/

mailto:[email protected]

Lights! Camera! Satisfaction!

Business