Lightning Talk Gamification: Introduction 2014-05-23 Leonardo Abdala | Lead Digital Strategist | https://goo.gl/u9494 This was the deck used during the 15- min Lightning Talk on Gamification delivered by Leo Abdala on May 23rd 2014 to his fellow colleagues at CI&T. The presentation consists of studies, examples and cases from experts such as G. Zichermann, J. McGonigal, K. Werbach, R. Bartle, M. Csikszentmihalyi, M. Wu, K. Richardson, P. Lawrence and N. Nohria.
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Leonardo Abdala | Lead Digital Strategist | https://goo.gl/u9494
This was the deck used during the 15-min Lightning Talk on Gamification delivered by Leo Abdala on May 23rd 2014 to his fellow colleagues at CI&T.
The presentation consists of studies, examples and cases from experts such as G. Zichermann, J. McGonigal, K. Werbach, R. Bartle, M. Csikszentmihalyi, M. Wu, K. Richardson, P. Lawrence and N. Nohria.
Gamification is the process of using
game thinking & mechanics to
engage audiences & solve problems
Gabe Zichermann
1
GAMES ?1. Goal2. Rules3. Feedback system4. Voluntary participation
Jane McGonigal2
“A game is an opportunity tofocus our energy, with relentless
optimism, at something we’re good at (or getting better at) and enjoy.”