Liftshare newletter autumn 2014

Liftshare Week is a gigantic pat on the back for all those brilliant people who car-

share - and an opportunity for those thinking about it to give it a try.

Our members tell us that car-sharing has changed their lives: it helps the environment, saves them money, brings communities together and takes cars off our busy roads.

This year’s campaign introduces Twosday...Monday can be a drag - but by Tuesday we’re ready to shake things up a bit! So why not make every Tuesday a Twosday?

“Liftshare Week is a giant pat on the back for all those

brilliant people who car-share”

NEWS

Life is definately more fun when you share!

By car-sharing just once a week, we promise that you’ll save money and help the environment - you may well meet some fun and interesting people and decide to do it a bit more often too.

“Why not make every Tuesday a Twosday! ”

We have packed lots of helpful tips into the monitoring pages to help you promote Liftshare week including; posters, flyers, email and media templates.

Why not promote our member prize draw to win £250? To nudge your members (and potential members) in the right direction towards giving car-sharing a go this Liftshare Week.

This IssueInside our Autumn edition, find out how one organisation achieved 348 members - 95% of which have registered regular journeys. Also, check out our new event packages and discover how to produce a 25.6% shift in behaviour change. Enjoy!

Yay!!After 6 months of research, user testing and feedback and a lot of blood, sweat and tears from the team, we’re pleased to announce the launch of the new, fresh and easy-to-use Liftshare.com - the site boasts a whopping 150 changes! P4

AUTUMN EDITION

Any member who sends a ’request to share’ message between 29 September - 12 October will be entered into this year’s prize draw.

One lucky member will not only walk away with a potential car-sharer, but also £250 cash!

Remember, we are here to help! So if there’s anything you need a hand with, advice on or simply want to chat through, please get in touch on 01603 389 323.

October 6-10

Share the lift, share the cost, share a smile

lIFTSHARE WEEK

Taking a look inside Liftshare HQ Let’s get physical...

Olivia Newton John once said “let’s get physical, physical, I wanna get physical” so that’s exactly what we did.

We started small with football, upstairs v downstairs – yes a highly technical selection process. Upstairs thrashed downstairs 20 - 10, a second game was held and downstairs came back with a vengeance and won 20 – 14.

A bit of splashing about

Active Norfolk held an event called “it’s a knock out” so of course we signed up.

Karen, Lydia, Jemma, Cecilia, Ross, Ali and Vickie all competed in Archery, Kayak Slalom, Paddle Boarding, and Rafting. We knocked out the competition (metaphorically speaking) and won!

Run Forest, run!

Fast facts

• Single site in Trafford Park with 1,000 staff

• 348 members - 95% of which have a regular journey registered

• 750 Single Occupancy Vehicles, but only 500 parking spaces

• Target - 10% of drivers to begin car-sharing

Target reached within 6 months of launching

The Launch

Ian Williams, the Liftshare Scheme Manager, recognised the importance of ensuring a positive

There was some running, not just Forest Gump style but actual planned sessions with a teacher, he taught us we aren’t as fit as some of us thought!

It didn’t stop there, Jemma Pennick, Marketing Manager and Chief Superhero, joined Luke Landers Client Account Manager and Chief Dude to complete Tough Mudder.

For those of you who don’t know what that isTough Mudder is a 10-12 mile obstacle course designed to test all-around strength, stamina, teamwork, and mental grit. Tough Mudder is probably the toughest event on the planet. Probably. Well done you crazy kids!

and well publicised launch event so undertook a number of activities to raise awareness and generate interest.

For the first four weeks after the launch a competition to win 5 x £50 vouchers was open to anyone who registered with the group and added a journey.

This enabled the Think Money Group Liftshare Scheme to grow rapidly and ensure there was a good level of matches for individuals.

“Within the first 3 months there had been 348 registrations in the group”

The competition was promoted through an email to all staff which included a link to an article on the company intranet.

The subject line of the email clearly mentioned the competition, whilst the content of the email focused upon the benefits that individuals can realise through car-sharing.

Alongside the email, screensavers on employees’ computers were changed - further highlighting the competition and launch.

Within the first three months there had been 348 registrations to the group

To read more about their ongoing promotion and dedicated car-share bays click here.

light on the client -Think Money Group

“ We knocked out the competition and won!

”

Keep up-to-date via our blog:

www.liftshare.com/news

Think Money Group HQ

Luke Landers and Jemma Pennick tackling the toughest event on the planet - probably!

“Getting car-sharing to work is all about selecting the right mix of measures that will work for your business/target audience. Using a package of measures and not focusing on one item really can deliver brilliant results. Liftshare have proven to be extremely easy to work with and responded swiftly when I needed support.”

Ian Williams, Director of Communications – Think Money Group

Time starved? Lack resource?Want results?

Have we got it right?

End of an era for Transport Direct, but a bright future for myPTP

You may have recently seen a video outlining new functionality and features currently being worked on and implemented into the system over the next six months – if not, you can see it here.

Did you know that as of this September, the government’s provision of the Transport Direct service is no longer available?

Removal of this service has affected the Transport Di-rect website, API and bulk upload service. But, we are pleased to announce it has not had a detrimental effect on myPTP and the tool’s ability to deliver all public transport options as part of a personalised travel plan.

In fact, it’s had quite the opposite effect - in some cases it has actually improved the results the tool provides, through the use of Google’s data.

Not only that, our new arrangements for the tool have also opened up potential new avenues for myPTP development to further improve the usability of the software – watch this space!

If you have any questions or concerns, please contact your myPTP support team on 01603 389321 or email [email protected].

Top 5 events

1. Nuvia - 47 registrations - 37% of staff signed up2. Barclays - 145 registrations – 14% of staff signed up with 18 people confirmed as sharing 3. Sainsbury’s - 14% of all staff signed up - 97 registrations on the day with a further 40+ people signed up since the event4. Perkins - over 600 people attended the event and 212 Personal Travel Plans were delivered5. Coventry Building Society - 81 registrations – 8% signed up and 41 people confirmed as sharing

Please get in touch:

[email protected]

Delivering a service that meets your needs is paramount to us and the developments we’re working on were prioritised as a result of client feedback and our interpretation of this, but did we get it right?

The only way to truly understand if we’re providing what you want is to ask!

Below is a link to a short survey to get your opinion on the new developments and how important these are to you. LINK TO SURVEY - this won’t take more than a couple of minutes.

There is also a section of the survey that asks whether you would like to help shape the future of Liftshare – if there are system changes, functionality, features, new products, etc. you’d like to see on plan, then we’d love to hear from you – simply drop your details into the survey and Jemma (our Chief Superhero responsible for the future development of our platform and service here at Liftshare) will be in touch.

Or if you’d just like to understand more about what we have in the pipeline and how it will work for you, please feel free to get in touch. Jemma is always happy to chat.

teed ions*

£ 750£ 1,500

Event Packages

Marketing and events campaign

Marketing plan creation

Content

Design and production

Online banner

Posters and banners

Online widget

Branded merchandise**

Prize draw

2 locations on site

Engagement tools

Pre and post event support

2 Liftshare representatives

Promotional stand

Sweet incentives

2 days planning

Bespoke

2 choices

SILVERGOLD

Guaranteedregistrations*

Introducing Liftshare’s new event packages:

For more information contact Hannah Marks - [email protected]

A 25.6% shift of behaviour change in sustainable travel - how did they do it?

Eastleigh Borough Council decided to move office as part of a long-

term vision to relocate closer to the town centre to better serve residents, becoming more visible and accessible to the community.

The new home for the Council, Eastleigh House, was a refurbished office block renovated to achieve BREEAM ‘Excellent’ standard for sustainability. The office move took place during March 2014, the same time the floods occurred.

To help with the move Eastleigh Borough Council used myPTP.

Using the ‘opt-in’ methodology, the Council produced 160 plans using the 1:1 function. This meant that they could produce plans for a date three weeks in advance when transport infrastructure had recovered from the flooding.

Staff members were given the chance to receive a personalised travel plan to the new office by way of a tick box on the annual travel survey. The information needed to generate a travel plan was already collected by the travel survey making plan generation easy for the myPTP administrator.

The travel survey was sent out to all staff in August 2013 and 189 staff members responded to it. Out of the respondents, there was a very high opt-in rate of 163 staff requesting a myPTP.

Once the first batch of plans was delivered, a mass notification was sent out to staff giving them another chance to opt-in to receiving a myPTP. The email included a link to an online form where staff could enter their details. Not wanting to miss out, quite a few members of staff responded to the email and provided their details. The myPTP administrator was then able to download the information and upload it to the myPTP system.

Plans were processed and sent to staff, later followed by the myPTP survey. The follow-up survey was automatically sent to members of staff that had received a plan and was able to gather data about their past travel behaviour, if they found their travel plan useful in any way, and

The revolution of Liftshare.com

We’re pleased to announce the new, fresh, easy-to-use Liftshare.com is now live.

Needless to say it wasn’t easy to get it to where it is today – the site has undergone a whopping 150 changes - some big ones such as look and feel, and some small ones that you’d need to be an avid fan to even notice - but all in aid of providing members the best possible service to find their car-sharing matches.

Why not head to the new site and see it in the flesh; and then let us know what you think (good or bad), simply email any comments to [email protected].

The great advantage of changing our own web-site first is we can test what works and what doesn’t and then, if it’s a winner, roll it out to you and that’s exactly what we plan to do, so watch this space!

Time OutWe have been doing a lot of

upgrading and updates lately but we hadn’t thought about upgrading our boyfriends or girlfriends?

Girlfriend upgrade - click hereBoyfriend upgrade - click here

This makes us chuckle!! Ever wonder what a face to face confer-ence call would be like?

Check it out here

how they are travelling now.

The survey email included a link to the staff member’s travel plan, allowing them to look at their options again. The customisable text section explained that the first people to complete the survey would win a £2.50 voucher to use at the restaurant on-site. This, along with the notification sent to staff the day before the survey went out, helped encourage a response rate of 29.4%.

Results showed that 34% of respondents said they had considered changing the way they travelled as a result of receiving their myPTP. This led to a modal shift of 26%, which saw Single Occupancy Vehicle journeys reduce by 32.4%. The number of those that cycled increased by 80% and train use more than doubled.

Eastleigh Borough Council are now implementing myPTP as part of their New Starter process, encouraging staff to travel more sustainability from day one as they work out their new commute.