The New Business Models Designing and testing great businesses @business_design
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Dec 07, 2014
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The NewBusinessModelsDesigning and testing great businesses
@business_design
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Mike34 MIT Alumnus
Mikeis passionate about a new product idea
Mikemasters all the tools of business
But...
No business plan survives the first contact with customersSteve Blank
“
”
in entrepreneurship we still rely on real-life crash tests which lead to costly failures
?
Sketching
Prototyping
Simulation
Testing
Could we design business models the way we design cars?
?
But...what really is a business model
describe your business model to your seat neighbor in 30 seconds!
TheBusinessModelCanvas
BuildingBlocks9
images by JAM
Customer Segments
images by JAM
Value Proposition
images by JAM
Channels
images by JAM
Customer Relationships
images by JAM
Revenue Streams
images by JAM
Key Resources
images by JAM
Key Activities
images by JAM
Key Partners
images by JAM
Cost Structure
images by JAM
customer segments
key partners
cost structure
revenue streams
channels
customer relationships
keyactivities
keyresources
valueproposition
The Business Model CanvasKEY
ACTIVITIES CUSTOMER
RELATIONSHIPSKEY
PARTNERSVALUE
PROPOSITION
CHANNELS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYRESOURCES
building block
building block
building block
building block
building block
building block
building block
building block
building block building
block
building block
building block
e
h o r rendo us upfro nt i nsta l lat io n
c osts ba rred so la r energ y fro m tak i ng of f
Jigar Shah
KEYACTIVITIES
CUSTOMER RELATIONSHIPS
KEYPARTNERS
OFFER
CHANNELS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYRESOURCES
companies (e.g. retailers)sales
forces
financial institutions
institutional and private
investors
solar energy at fixed price - no
installation costs
management fees
sales
install and manage solar installations
5-10 year power purchasing
agreements PPAs
installing and managing solar
installations
sales force
green energy investments
Su nEdison is now the largest provider
of so lar power in the US - so ld to MEMC Electron ic Materia ls in
’09 for USD 200M
Sketching
Prototyping
Every product or technology can lead to five, ten, twenty different business models
e
KEYACTIVITIES
CUSTOMER RELATIONSHIPS
KEYPARTNERS
VALUE PROPOSITION
CHANNELS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYRESOURCES
Franchising
Advertising
Micro-finance
LicensingSelling Fertilizer
Cross Subsidies
Not-For-Profit
Free
Simulating
e
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
iPhones + Android Phones usersRunKeeper
Pro app
2M
app sales$9.99
2M
IT infrastaff and software development
ads
marketing
IT infra
software development
staff Appstore and
Android store
100K 800K400K
599K
RunKeeper Free app
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
98.6K
iPhones + Android Phones usersRunKeeper
Pro app
2M
app sales$9.99
2M
IT infrastaff and software development
ads
marketing
IT infra
software development
staff Appstore and
Android store
100K 800K400K
599K
RunKeeper Free app
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
Fitness Classes
10M
class sales $19.99
6M
Free RunKeeper
Pro app
www
2M1M
2.9M
iPhones + Android Phones usersRunKeeper
Pro app
2M
app sales$9.99
2M
IT infrastaff and software development
ads
marketing
IT infra
software development
staff Appstore and
Android store
100K 800K400K
RunKeeper Free app
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
Fitness Classes
10M
class sales $19.99
6M
Free RunKeeper
Pro app
www
2M1M
Fitness Club
subscription $4.99
9M
www5.88M
Testing
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
iPhones + Android Phones usersFitness
Club
10M
subscription $4.99
9M
IT infrastaff and software development
ads
marketing
IT infra
software development
staff Appstore and
Android store
100K 2M1M
Free RunKeeper
Pro app
www
GUESS
GUESS
GUESS
GUESSGUES
S
GUESS GUESSGUES
SGUESS
GUESS
GUESS
GUESS
Learn
test
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
iPhones + Android Phones usersFitness
Club
10M
subscription $4.99
9M
IT infrastaff and software development
ads
marketing
IT infra
software development
staff Appstore and
Android store
100K 2M1M
Free RunKeeper
Pro app
www
Get out of the building and talk to customersSteve Blank
“
”
New Fitness Club Membership $4.99/month
BUY NOW
The RunKeeper Club Membership is not yet available. You will be informed about the lunch. Thank You!
Learn
testpivot
New Model
Only when you nailed it...
!
Onethe new entrepreneur is systematic about designing and testing business models.
Twothe new entrepreneur plays with alternative business models to design great ones
Threethe new entrepreneur tests his business model hypotheses with customers before he builds his organization
Thank You@business_design
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