Lift-Off & Product Journal: keep everyone on board! · INCEPTION DECK • Agile Samurai - Jonathan Rasmusson • Inception deck: ...

Lift-Off & Product Journal: keep everyone on board!Lorenzo CassuloProduct Owner @ lastminute.com Group

@lorenzocassulo

A few things about me

Hi, I’m Lorenzo

I’m a Product Owner

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What a product owner does?

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The fuel

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The three pillars of the product vision

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When I start a new product

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My tool

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Powerful questions

@lorenzocassulo

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LIFT-OFF sessions help me to generate these discussions

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Session Setup

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Guest list Agenda

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LIFT OFF

@lorenzocassulo

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LIFT OFF

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LIFT OFF

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LIFT OFF

WHAT YOU SHOULD ASK?

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Why we build the product?

@lorenzocassulo MUST HAVE

WHY?

WHY?WHY?

WHY?

WHY?

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Can we explain it in 30 sec?

@lorenzocassulo MUST HAVE

ELEVATOR PITCH

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What our customer will do?

@lorenzocassulo

CUSTOMER JOURNEYMUST HAVE

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Who are our neighbours?

@lorenzocassulo

STAKEHOLDERS

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How we will build the solution?

@lorenzocassulo

THE SOLUTION

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What we will NOT build?

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NOT TO DO LIST

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What the News would say about your product?

@lorenzocassulo

IMPACT

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How long will it take?

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RELEASE PLAN

THEN?

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Maximise the ROI of the session

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Keep information alive

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PRODUCT JOURNAL

KEY TAKEAWAYS

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Questions are

a powerful tool

@lorenzocassulo

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Discussions allow

you to keep

everyone on board

@lorenzocassulo

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Building products is

a never ending

process of discovery

and learning@lorenzocassulo

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To keep the process

alive and healthy you

need tools to

generate discussions

and spread alignment

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REAL PICTURES FROM REAL LIFT-OFFS

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39@lorenzocassulohttp://bit.ly/prodjournal

MORE INFO & HELPS

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PRODUCT JOURNAL TEMPLATE

http://bit.ly/prodjournal

LIFT OFF

• Lift-Off - Diana Larsen https://pragprog.com/book/liftoff/liftoff-second-edition

• https://www.infoq.com/interviews/larsen-agile-fluency

INCEPTION DECK

• Agile Samurai - Jonathan Rasmusson https://pragprog.com/titles/jtrap/the-agile-

samurai

• Inception deck: https://agilewarrior.wordpress.com/2010/11/06/the-agile-inception-deck/

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Books & Links

@lorenzocassulo

THANKS! Let’s keep in touch!

lorenzocassulo Thanks to my awesome workmates at lastminute.com for

their support and feedback!

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