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RetentionScience.com 4 ways to create a successful Welcome Series Lifecycle Marketing
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Lifecycle Marketing - 4 Ways to Create a Successful Welcome Series

Jul 02, 2015

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Marketing

The customer lifecycle begins when shoppers sign up with
their email addresses or make their first purchase.

The first campaign – what we call the Welcome Series – is the
perfect opportunity to educate your new or yet-to-convert
customers about your brand.

Here are 4 ways you can implement a more effective Welcome Series to increase customer spending and advocacy.
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Page 1: Lifecycle Marketing - 4 Ways to Create a Successful Welcome Series

R e t e n t i o n S c i e n c e . c o m

4 ways to create a successful Welcome Series

Lifecycle Marketing

Page 2: Lifecycle Marketing - 4 Ways to Create a Successful Welcome Series

The customer lifecycle begins when shoppers sign up with their email addresses or make their first purchase.

The first campaign – what we call the Welcome Series – is the perfect opportunity to educate your new or yet-to-convert customers about your brand.

Welcome Series Emails

T h e S c i e n c e B e h i n d :

Page 3: Lifecycle Marketing - 4 Ways to Create a Successful Welcome Series

IntroduceBrand ValuesIntroduce your brand to your customer by including a message from your CEO or founders and share your vision or values to create a connection with your shoppers.

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Page 4: Lifecycle Marketing - 4 Ways to Create a Successful Welcome Series

Provide TestimonialsAnd ReviewsTestimonials and reviews build brand credibility and trust. Keep them brief and easy to read to stay effective.

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Page 5: Lifecycle Marketing - 4 Ways to Create a Successful Welcome Series

Encourage Social ConnectionsDedicate one email in your Welcome Series to social media, showing how customers can engage with your brand across multiple channels.

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Page 6: Lifecycle Marketing - 4 Ways to Create a Successful Welcome Series

Present YourProduct CatagoriesInclude a high level overview of your company’s offerings and products. Use this as a snapshot for your customer on what they can expect.

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Page 7: Lifecycle Marketing - 4 Ways to Create a Successful Welcome Series

Learn more about keeping your customer engaged and spending with our Scientific Guide to Lifecycle Marketing.

Download at www.retentionscience.com

Get the Guide

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