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Lifeblood Website Overview
11

Lifeblood Website Overview. Message from Roche Medical expertise and artistic inspiration combine to create LIFEBLOOD: a clinically accurate and visually.

Dec 14, 2015

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Leo Lattimer
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Page 1: Lifeblood Website Overview. Message from Roche Medical expertise and artistic inspiration combine to create LIFEBLOOD: a clinically accurate and visually.

LifebloodWebsite

Overview

Page 2: Lifeblood Website Overview. Message from Roche Medical expertise and artistic inspiration combine to create LIFEBLOOD: a clinically accurate and visually.

Message from RocheMedical expertise and artistic inspiration combine to create LIFEBLOOD:

• a clinically accurate and visually stunning illustration of chronic kidney disease and renal anaemia

• suitable for both medical professionals and their patients

Page 3: Lifeblood Website Overview. Message from Roche Medical expertise and artistic inspiration combine to create LIFEBLOOD: a clinically accurate and visually.

• Digital slices of the body from medical imaging devices are built into 3D models of tissues and organs.

 • Enhanced and highlighted,

these detailed and informative images explain the complex processes of the human body.

How Lifeblood was developed

Page 4: Lifeblood Website Overview. Message from Roche Medical expertise and artistic inspiration combine to create LIFEBLOOD: a clinically accurate and visually.

CKD & Anaemia

Anaemia is typically present with a diagnosis of CKD –as the diseased kidneys produce less of the vital hormone erythropoietin that’s needed to stimulate production of red blood cells in the bone marrow.

Page 5: Lifeblood Website Overview. Message from Roche Medical expertise and artistic inspiration combine to create LIFEBLOOD: a clinically accurate and visually.

Loss of kidney function

Reduced kidney function leads to:• imbalance of volume and solutes• anaemia• bone disease• metabolic acidosis

Kidney failure leads to uraemia – the accumulation in the blood of toxins usually excreted by the kidney.

Page 6: Lifeblood Website Overview. Message from Roche Medical expertise and artistic inspiration combine to create LIFEBLOOD: a clinically accurate and visually.

Common causes of CKD• hypertension• obstructions in the urinary

tract (e.g. kidney stones)• polycystic kidney disease• glomerulonephritis• recent urinary infections• diabetes• developmental

malformations• autoimmune diseases

Page 7: Lifeblood Website Overview. Message from Roche Medical expertise and artistic inspiration combine to create LIFEBLOOD: a clinically accurate and visually.

• The kidneys maintain the body’s balance, regulating levels of water and salts.

• The kidneys are key to vitality. When oxygen levels are low they produce erythropoietin, stimulating the bone marrow to produce oxygen-carrying red blood cells.

Marvel at our Anatomy

Page 8: Lifeblood Website Overview. Message from Roche Medical expertise and artistic inspiration combine to create LIFEBLOOD: a clinically accurate and visually.

Blood transmission

• Blood is forced through an intricate network of glomerular capillary tufts in the kidney.

• Water and waste products flow out across the glomerular filtration barrier into the bowman’s space, to be excreted as urine.

Page 9: Lifeblood Website Overview. Message from Roche Medical expertise and artistic inspiration combine to create LIFEBLOOD: a clinically accurate and visually.

Causes & impact of CKD

• The main causes of CKD in developed countries are linked to poor lifestyle choices.

 • Hypertension and diabetes

silently damage the kidney blood vessels.

 • Heightened blood pressure in

the damaged capillaries can lead to further damage and kidney failure.

Page 10: Lifeblood Website Overview. Message from Roche Medical expertise and artistic inspiration combine to create LIFEBLOOD: a clinically accurate and visually.

• Patients with CKD warning signs like hypertension and diabetes require close monitoring.

• The estimated glomerular filtration rate (eGFR) can be calculated from a blood test and provides an assessment of the overall kidney function.

Diagnosis

Page 11: Lifeblood Website Overview. Message from Roche Medical expertise and artistic inspiration combine to create LIFEBLOOD: a clinically accurate and visually.

• Haemodialysis and peritoneal dialysis are methods to help remove toxins from the blood when the kidneys stop functioning.

• Another option for patients may be kidney transplantation.

Treatment