endy Liebmann is smitten with stores. The founder of WSL Strategic Retail speaks about the redemp- tive qualities of shopping the way some people talk about a Caribbean vacation or spa getaway. WSL, a consulting firm, helps clients create results- oriented retail strategies to drive business, advising them on everything from distribution strategies to cor- porate culture. Liebmann challenges retailers to find new approaches to selling products and services. While WSL has a special interest in retail and beauty, it counts food and beverage, pets, financial services and health care firms among its clients. As WSL’s chief executive and chief shopping officer, Liebmann travels around the world—she visited Bonn, Zur- ich and Lima, Peru, in 2011—giving speeches about embracing change and preaching her message of customer-centricity. Not simply concerned with the here and now, Liebmann makes bold predictions about the industry’s future, looking out 10 to 15 years. Her strong belief in the preeminence of the consumer led Lieb- mann to develop “How America Shops,” a biannual survey that decodes the customer’s collective behavior and mind-set. FOR RETAIL EXPERT WENDY LIEBMANN, SHOPPING IS NOT ONLY A PERSONAL PASSION— IT’S SERIOUS BUSINESS. BY SHARON EDELSON PHOTOGRAPHED BY MICHAEL NAGLE THE RETAIL ISSUE
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Life on the Buy Side With Wendy Liebmann, WWD Beauty Inc., April 13, 2012
Wendy Liebmann is smitten with stores. The founder of WSL Strategic Retail speaks about the redemptive qualities of shopping the way some people talk about a Caribbean vacation or spa getaway. WSL, a consulting firm, helps clients create results-oriented retail strategies to drive business, advising them on everything from distribution strategies to corporate culture. Liebmann challenges retailers to find new approaches to selling products and services. While WSL has a special interest in retail and beauty, it counts food and beverage, pets, financial services and health care firms among its clients. Not simply concerned with the here and now, Liebmann makes bold predictions about the industry’s future, looking out 10 to 15 years. Her strong belief in the preeminence of the consumer led Liebmann to develop “How America Shops,” a biannual survey that decodes the customer’s collective behavior and mind-set.
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Transcript
endy Liebmann is smitten with stores. The founder
of WSL Strategic Retail speaks about the redemp-
tive qualities of shopping the way some people talk
about a Caribbean vacation or spa getaway.
WSL, a consulting firm, helps clients create results-
oriented retail strategies to drive business, advising
them on everything from distribution strategies to cor-
porate culture. Liebmann challenges retailers to find new
approaches to selling products and services. While WSL
has a special interest in retail and beauty, it counts food and
beverage, pets, financial services and health care firms among
its clients. As WSL’s chief executive and chief shopping officer,
Liebmann travels around the world—she visited Bonn, Zur-
ich and Lima, Peru, in 2011—giving speeches about embracing
change and preaching her message of customer-centricity. Not
simply concerned with the here and now, Liebmann makes bold
predictions about the industry’s future, looking out 10 to 15 years.
Her strong belief in the preeminence of the consumer led Lieb-
mann to develop “How America Shops,” a biannual survey that
decodes the customer’s collective behavior and mind-set.
FOR RETAIL EXPERT WENDY LIEBMANN, SHOPPING IS NOT ONLY A PERSONAL PASSION— IT’S SERIOUS BUSINESS. BY SHARON EDELSON PHOTOGRAPHED BY MICHAEL NAGLE