Life Lenses Target Market profiles

mike, sadie, and pam

after their kids wentto college, mike andpam got sadie.

they love takingsadie boating, fising,and swimming attheir latheir lake cabin inKentucky.

they always makesadie wear a lifejacket!

jake, brian, kevin, and champ

when the eldest brother, kevin was born, these brothers’ parents got champ.

they’re glad they did because champ helps them keep up with the boys’ high energy lifestyle.

tim,mary, betsy, and hadley

when tim and mary had betsy they movedinto a house with a big yard, so they got hadley.

now they’re enthusiastic barbequers. hadley loves the bones.

ted and rex

ted, a widower, has hadrex for 12 years.

after his wife died, rexhas been his closestfamily member and friend.

they enjthey enjoy daily walksin the park where theylook for little kids wholove to pet rex.

cassie, tom, paul, and bubbacassie and tom gotbubba when theygot married. he’sbeen a member of the family for fiveyears.

they lthey love takingbubba to the beachand letting young paul throw him theball.

bathing bubba is areal family activity!

amy and sammy

amy is a single young,urban professional.

she isn’t dating currentlybecause sammy is all thecompany she needs!

they keep each otherin shape and both arein shape and both areloyal fans of “sex andthe city” and “gossipgirl.”