To make Boehringer Ingelheim stand out from the competition as the place to work and present Boehringer Ingelheim’s EVP and unique selling points in an interesting way.
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CASE STUDY A virtual experience for graduates to learn about Boehringer Ingelheim as an employer in China. Client Boehringer Ingelheim Region China""Date 2013""Keywords Virtual Tours Employer Brand Management
BACKGROUND As one of the world's 20 leading pharmaceutical companies, Boehringer Ingelheim was growing fast in China. To strengthen their position as an employer of choice, they were determined on getting their EVP out there.
BRIEF To make Boehringer Ingelheim stand out from the competition as the place to work and present Boehringer Ingelheim’s EVP and unique selling points in an interesting way.
SOLUTION Maximum developed a virtual tour so visitors could experience the working environment of this major pharmaceutical company in its Shanghai office. Along the way, they would learn about Boehringer Ingelheim’s EVP and really get a feeling for this top pharmaceutical company.
LEARN MORE There are lots of “Did you know” facts in the virtual tour, providing detailed information on the history and working environment of Boehringer Ingelheim.!