Lies, Sex and Facebook

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Stefanos  Karagos    March  2012    AllThings  Facebook  Forum  

Lies, sex &  it’s an f-World, u Like it or Not!

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LET’S GET TO KNOW EACH OTHER

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I’m an �Information�Alchemist My Passion is �Content Architecture, Visual Thinking, and Integration of Brands into Peoples Lives.

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7  countries  

>75  beloved  brands  

ROI  focused  

Pepsi Sony Friesland Kraft Foods Piraeus Bank Nestle Swiss Air Trident Lay’s MTN Mobile Lipton KFC Dentyne Mountain Dew UBS Bank Prigat Village Roadshow Electronic Arts OTE Mirinda Sony Ericsson Cadbury Event Point and many more!

proud  member   we  love  

Switzerland  Romania  Turkey  Greece  Cyprus  Bahrain  

United  Kingdom    

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>270  FB  Pages   >8.3

Millions  

Fans*  

*  >1.000.000  in  Romania  

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W H A T ABOUT Y O U ?

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Do U Run a Branded FB Page?

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Do U Run a Branded FB Page?

Are u ready for timeline?

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Do U Run a Branded FB Page?

Are u ready for timeline?

Do u have a content strategy?

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This is NOT �Mickey Mouse!

It’s SERIOUS Business.

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>4.700.000 PPL IT’S HARD TO AVOID

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AND HARD TO BE HEARD!

Your brand  

gapingvoid.com!

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Social Media is like Teen Sex. Everyone Wants to Do it. �Nobody Knows How. When it’s Finally Done, it’s a Surprise it’s Not Better… � Avinash Kaushik, Analytics Evangelist, Google  

“

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LIES, LIES, LIES come  before  sex  ;-­‐)  

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YOU NEED ONLY 5’ TO START YOUR BRAND’S PAGE IN FACEBOOK

flickr.com/photos/benheine/  

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You need even LESS time to start a BAD, boring page    But  to  create  a  vivid  quality  page,  that  correctly  represents  your  brand  and  your  values,  aTracts  and  keeps  the  interest  of  the  Facebook  community  and  creates  leads  for  your  business,  you  must  carefully  plan  your  strategy,  your  content,  your  artwork  and  the  implementaUon  of  your  strategy.  Th

e tru

th

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FACEBOOK MARKETING IS FREE

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You can indeed create a fb brand page in your spare time    …and  let  your  secretary  maintain  it  without  extra  costs.    You  can  even  run  your  Facebook  ads  all  by  yourself.    BUT,  without  the  special  knowledge,  experience  and  tools  of  a  reliable  Facebook  markeUng  partner,  you  will  probably  be  wasUng  your  Ume  and  resources.    If  you  are  NOT  prepared  to  invest  money  and  Ume  in  established  Facebook  markeUng  soluUons,  you'd  beTer  stay  away  from  Facebook.    Th

e tru

th

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ANYONE WHO KNOWS ABOUT SOCIAL MEDIA CAN RUN A FACEBOOK PAGE

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Since Leonardo's death, there is no one who knows everything!      So,  if  you  are  serious  about  entering  the  Facebook  arena,  chose  your  partners  carefully  and  trust  your  company's  presence  and  image  to  people  with  proven  knowledge  of  the  special  features  of  Facebook.  Th

e tru

th

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USING ONLY FACEBOOK ADS YOU CAN GROW YOUR BRAND’S SALES

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Fb ads is a marvelous, affordable way to create awareness      But  to  convert  these  people  to  prospecUve  customers,  you  need  to  go  all  the  way  and  create  the  right  social  environment  for  them.    This  means  that,  without  the  proper  Facebook  brand  page  and  the  day-­‐by-­‐day  communicaUon  with  the  Facebook  community,  you  only  get  a  fracture  of  the  possible  benefits  of  Facebook  ad  campaigns.  Th

e tru

th

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awareness

interest

desire

action

a

i

d

a

NO! You  CAN’T    Jump  anymore!  

The t

ruth

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8 HOURS PER WORKING DAY CAN GROW YOUR BRAND’S AWARENESS

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Time is not an issue.      The  main  issue  is  TIMING,  a  clear  strategy,  knowledge  of  your  audience  and  opUmizaUon  of  every  acUon  you  make,  be  it  a  post,  a  contest,  a  promo  or  an  advert.      To  develop  all  these  you  clearly  need  much  more  than  8  hours  a  day  :-­‐)  

The t

ruth

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POSTING ONCE A DAY IN OUR BRAND’S FB PAGE IS MORE THAN ENOUGH

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Definitely not!      To  keep  "in  touch"  with  your  audience  you  have  to  post  two,  three  or  more  Umes  a  day,  depending  on  the  character  of  your  page,  the  number  of  your  fans  and  your  target  group.      Test  to  find  the  right  frequency  for  YOUR  audience  and  remember:  post  ONLY  quality  content  to  keep  your  fans  engaged  and  increase  your  messages'  reach!  

The t

ruth

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100.000 FANS ARE BETTER THAN 10.000

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Not quite... 1.000  highly  engaged  fans  with  genuine  interest  in  your  brand/offer/values,  who  speak  about  it,  are  much  beTer  that  100.000  indifferent  people  who  just  hit  the  "Like"  buTon  to  parUcipate  in  a  draw  for  the  newest  iPad.  Plan  for  quality  not  for  quanAty!  

The t

ruth

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THE REAL SEX SAmulate  your  fans’  mind  or  Die!  

flickr.com/photos/sundin13/  

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Don’t count on luck* *are  you  gonna  leave  your  brand’s  performance  to  a  …secretary?  

She  can’t  be  the  Superman  ;-­‐)  

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5 CRITICAL STEPS TO PLEASURE

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YOU NEED A CONTENT STRATEGY TO CREATE YOUR BRAND’S SOCIAL ENVIRONMENT

1.

You  are  wriUng  for  a  reason,  to  promote  your  brand  and  your  brand's  values,  and  should  never  forget  that!    Make  your  content  simple,  concise,  easy  to  understand,  useful  and  emoUonal.  

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YOU NEED A COMMUNITY DEVELOPMENT PLAN TO ENGAGE FANS

2.

A  brand's  fans  are  3  Umes  more  likely  to  buy  the  brand's  products  than  the  general  Facebook  community.    So,  you  need  a  plan  to  increase  the  number  of  your  quality  fans  and  keep  your  exisUng  fans  engaged  and  saUsfied.  

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YOU MUST BE ENGAGED AND HUMANIZED IF YOU WANT REAL RESULTS

3.

Your  Facebook  fans  are  human  beings  and  so  are  you!    Don't  hesitate  to  show  your  human  face,  parUcipate  in  discussions  running  on  your  page  and  prove  to  your  fans  that  you  are  LISTENING  to  them!  

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YOU MUST MEASURE EVERYTHING IF YOU WANT TO CONTROL YOUR RESULTS

4.

Be  sure  to  measure  your  fans'  engagement  with  every  one  of  your  posts,  find  out  what  they  like  the  most  and  tweak  your  content  accordingly.  Best  tool  to  start:  Facebook  Insights.  

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AND NOW LOOP IT, EVERYDAY!

5.

Facebook  engagement  is  not  an  one-­‐night  stand,  it  is  an  ongoing  relaUonship  with  your  fans  and  potenUal  customers.    So,  never  stop  planning,  never  stop  posUng,  never  stop  tesUng,  never  stop  measuring.      Loop  it  and  enjoy  it!  

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- WORLD IT’S  AN  

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IN A SATURATED MEDIUM YOU NEED PROFESSIONALS AND TOOLS TO MAKE THINGS HAPPEN

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EVERY COMPANY IS A MEDIA COMPANY

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PAID.

YOUR BRAND’S MEDIA PLATFORM

Paying  to  leverage  the  power  of  a  channel  to  deliver  a  message  that  drives  to  another  type  of  media.  

OWNED. Dynamic  content  in  a  controlled  environment.  Setup  as  a  repeatable,  value-­‐added  experience.  

EARNED. The  customer  as  a  channel.    Built  through  engagement,  conversaUon  and  content  sharing.  

content is the king text  |  photos  |  videos      :    natural  talks  

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PEOPLE LOOKING FOR SOLUTION PROVIDERS MAKE YOUR BRAND ONE OF THEM!

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F-REACH HAS 3 LAYERS. DARE TO GROW YOUR VIRAL ONE!

The  number  of  unique  users  who  visited  the  Page,  or  saw  the  Page  or  one  of  its  posts  in  News  Feed  or  Ucker.  

The  number  of  unique  users  who  saw  the  Page  or  one  of  its  posts  from  a  story  published  by  a  friend.  

The  number  of  unique  users  who  saw  a  Facebook  Ad  poinUng  to  the  Page.  

Organic  Reach     +Viral  Reach     +Paid  Reach    

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GO VIRAL, BY UNLOCKING THE NETWORK OF YOUR BRAND ADVOCATES.

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PEOPLE WANT TO TALK ABOUT YOUR BRAND, GIVE THEM A REASON TO.

marketwire.com  

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IF YOU HAVEN’T GOTTEN ON THE F-TRAIN YET, DON’T WORRY. YOU WILL. PRETTY SOON, YOU’LL HAVE TO.

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DON’T BE AFRAID TO BREAK SOME EGGS

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BUT DON’T FORGET TO KEEP THE BRAND PAGE CLEAN

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THANK YOU!

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