ICC Business Voucher Licensing framework modelling and markeng research Sigma Films is the most successful film produc- on company in Scotland. A leading independ- ent European producer of presgious, quali- ty films that challenge audiences, genre and convenon, Sigma delivers crically acclaimed work from UK directors such as David Macken- zie (Young Adam; Hallam Foe); Andrea Arnold (Red Road) recognised by BAFTA, BIFA and Cannes. Addionally, the company co- produces films with internaonal partners such as Lars von Trier (Dogville, Manderlay). Research Need: Sigma is currently markeng its latest film, “Citadel,” to distributors around the world. Given that returns from exploing film IP are uncertain and market informaon concerning rights valuaon is opaque, development of a financial model to calculate the value of the film for Sigma as the licensor and potenally a joint-distributor of the film would support ne- goaon of deals and markeng, and help en- sure maximum capitalisaon on Citadel’s po- tenal. Research Features: Development of a revenue modelling tool that can be adapted to new internaonal deals Provision of data support for planning markeng and promoon acvies Guidance on leveraging Sigma’s digital capacity to drive audience engagement/consumer demand for the film Experse to aide business sustainability Company: Sigma Films Ltd. Film City, Glasgow www.sigmafilms.com Researcher: Michael Franklin Instute for Capitalising on Creavity University of St Andrews [email protected] Capacity Building Cluster RES187-24-0014