Libraries Leveraging Libraries Leveraging Facebook and Twitter Facebook and Twitter Michelle Kraft, MLS, AHIP Michelle Kraft, MLS, AHIP Midwest MLA Conference Midwest MLA Conference Columbus, OH 10/5/2009 Columbus, OH 10/5/2009
Jan 14, 2015
Libraries Leveraging Facebook Libraries Leveraging Facebook and Twitterand Twitter
Michelle Kraft, MLS, AHIPMichelle Kraft, MLS, AHIP
Midwest MLA Conference Midwest MLA Conference
Columbus, OH 10/5/2009Columbus, OH 10/5/2009
Facebook PopularityFacebook Popularity
Facebook has 132.1 million unique visitors Facebook has 132.1 million unique visitors comScore. 2008-08-12.comScore. 2008-08-12.
Fastest growing demographic 35+ Fastest growing demographic 35+ -Facebook-Facebook
Twitter PopularityTwitter Popularity
Visits increased by Visits increased by 1,382% in one year1,382% in one year More popular that FB More popular that FB
228% growth 228% growth
42% tweets by 35-49 42% tweets by 35-49 yr olds -yr olds -
62% access Twitter 62% access Twitter from workfrom work
-blog.nielsen.com March 2009-blog.nielsen.com March 2009-Denis Mortensen visualreview.com Aug. -Denis Mortensen visualreview.com Aug. 20092009
The Mobile PhoneThe Mobile Phone
22.4 million daily mobile web users22.4 million daily mobile web users An increase of 107% An increase of 107% -comScore March 2009-comScore March 2009
Social networking fastest growing useSocial networking fastest growing use 427% increase 427% increase -comScore March 2009-comScore March 2009
Medical Schools and Hospitals on Medical Schools and Hospitals on FacebookFacebook
Over 140 medical schools on FacebookOver 140 medical schools on Facebook Harvard 1,256 fansHarvard 1,256 fans Stanford 1,556 fansStanford 1,556 fans University of Michigan 823 fansUniversity of Michigan 823 fans
Over 350 hospital accounts foundOver 350 hospital accounts found St. Jude Children’s Research Hospital 88,154 fansSt. Jude Children’s Research Hospital 88,154 fans Mayo Clinic 8,505 fansMayo Clinic 8,505 fans Cleveland Clinic 4,133 fansCleveland Clinic 4,133 fans Children’s Hospital of Philadelphia 3,723 fansChildren’s Hospital of Philadelphia 3,723 fans Nationwide Children’s Hospital 2,071fansNationwide Children’s Hospital 2,071fans
Why?Why?
Academic Medical CentersAcademic Medical Centers Extension of university environmentExtension of university environment OutreachOutreach
• StudentStudent• AlumniAlumni
InformationInformation HospitalsHospitals
Marketing and PR!Marketing and PR! OutreachOutreach
Libraries on FacebookLibraries on Facebook
News and informationNews and information Event notificationEvent notification Chat referenceChat reference Post tutorialsPost tutorials Surveys/QuizesSurveys/Quizes Extension of the LibraryExtension of the Library
News and InformationNews and Information
News and InformationNews and Information
Event NotificationEvent Notification
Chat ReferenceChat Reference
TutorialsTutorials
Surveys and QuizesSurveys and Quizes
Extension of the LibraryExtension of the Library
Libraries and TwitterLibraries and Twitter
News and informationNews and information LibraryLibrary Medical Medical Current awarnessCurrent awarness
OutreachOutreach Event promotionEvent promotion New booksNew books FAQs, quick ref.FAQs, quick ref. PollsPolls
News and InformationNews and Information
Event PromotionEvent Promotion
New BooksNew Books
New BooksNew Books
FAQs and Quick RefFAQs and Quick Ref
PollsPolls
Should Medical Libraries Get Should Medical Libraries Get Involved?Involved?
DependsDepends Objective?Objective? Goals?Goals? Staffing?Staffing? Updates?Updates? Users?Users? Institutional policies?Institutional policies?
Don’t just do it because everybody else is.Don’t just do it because everybody else is.
Kill 2 Birds With 1 TweetKill 2 Birds With 1 Tweet
Tie current services togetherTie current services together Blog, web site, Twitter, FacebookBlog, web site, Twitter, Facebook Catalog, TOCs,Catalog, TOCs,
How?How? RSSRSS Facebook ApplicationsFacebook Applications Blog ApplicationsBlog Applications APIsAPIs
How?How?
FacebookFacebook Search appsSearch apps Add apps accountAdd apps account Applications Applications
SettingsSettings Edit SettingsEdit Settings
How?How?
Widget within Twitter post feeds to blogWidget within Twitter post feeds to blog
How?How?
Twitter apps can send feed to site or blogTwitter apps can send feed to site or blog TwitterfeedTwitterfeed Twitter for WordpressTwitter for Wordpress
How?How?
Blogs have Twitter plugins to post latest Blogs have Twitter plugins to post latest tweettweet
EvaluationEvaluation
FacebookFacebook FollowersFollowers Web trafficWeb traffic SurveysSurveys Nielsen measuring advertisement impactNielsen measuring advertisement impact
EvaluationEvaluation
TwitterTwitter FollowersFollowers RTsRTs DiscussionsDiscussions Twitter appsTwitter apps
• Twitalyzer twitalyzer.com/Twitalyzer twitalyzer.com/• TweetStats tweetstats.comTweetStats tweetstats.com• TwInfluence twinfluence.comTwInfluence twinfluence.com
Helpful SitesHelpful Sites
TechSoup Webinar: Understanding the TechSoup Webinar: Understanding the ROI of Social Media ROI of Social Media http://tinyurl.com/y9rdz2qhttp://tinyurl.com/y9rdz2q
Ed Bennett: Found in the Cache Ed Bennett: Found in the Cache http://ebennett.org/http://ebennett.org/
275 Twitter Apps 275 Twitter Apps http://www.squidoo.com/twitterappshttp://www.squidoo.com/twitterapps
Facebook Group vs. Facebook Fan Page: Facebook Group vs. Facebook Fan Page: What is Better? What is Better? http://tinyurl.com/4xym8mhttp://tinyurl.com/4xym8m
ReferencesReferences