Libraries Aren't Special and Neither Are Their Marketing Plans

Libraries Aren’tSpecial*

And neither are their marketing plans.

Christine Ayar Illichmann, MLIS

Evanced Solutions

*We’ll get to that in a minute.

Let’s spend today talking about four things.

1.What marketing really is…

2.Where innovation and

inspiration arefound

3.Where social media fits in

4.Who’s doing great marketing things

Libraries are Special and Unique!Courtesy of tackorama.com

Not as much as you’d think.

“Marketing generates strategies and builds

relationships between the customer and the product, sometimes even influencing changes in the product.”

- Alison CircleColumbus Metropolitan Library Ohio

*But there is that one thing...

Your taxes paid for me! VISIT!

Photo from: http://www.flickr.com/photos/tslac/3513758724/

Pretty please?

Drink your pop! You’re thirsty!

Don’t forget to drive the car!

Courtesy – Jenny Rollo

We’re not that far from Audi and Coke.

We just think we are.

We need to look at everything

from a

new angle.

Convince & Convert

These all apply to libraries. They just don’t say “Library”.

It means you have to be brave…

Because people won’t get it.

http://is.gd/hXhkD

From Technorati.com

SocialMedia Can

Feel Like“The Birds”

Keep a few things in mind, and you won’t go crazy.

Well, you might still go crazy, but not

because of social media.

Social media is where you prove you’re human.

Have a voice there!

Focus on doing a few things really well with social

media…

And call on your community to do the

rest.

I <3 Bloggers.

Multi-Segment Marketing!

Behold the power of billboards

Wyoming pushed the limits of libraries! They used HUMOR!!!

“Mudflap Girl” caused a stir…

But reached out to users in unlikely places…like the auto shop.

If you market wellsmall

can become

MIGHTY.

You are hereLane County

Courtesy maps.com

“We want one library card for our whole family.”

Be Great Marketers!

Now,Go

Forthand