Librarians and NVivo - supporting your campus researchers and engaging in your own research, too!

Librarians and NVivo: Supporting Your Campus Researchers and Engaging in Your Own Research, Too!

Mandy Swygart-Hobaugh, M.L.S., Ph.D.

Georgia State University

After today’s webinar you will:

• Better understand how you might use NVivo to facilitate your own analysis of qualitative data in the library realm

• Be more conversant regarding how your campus researchers might use NVivo to facilitate their qualitative data analysis

Using NVivo to:

• Import qualitative data sources to then ‘code’ for analytic themes (nodes)

• Query the data with Word Frequency and Text Search queries to draw out the themes in the data

• Classify data sources by “attributes” to compare similarities & differences in the data tied to these attributes via Matrix Coding queries and charts

NVivo – What is it?

Analysis software for ‘coding’…

Open-ended surveysIn-depth interviewsFocus groupsWebsitesFacebook postsTweetsNews articles DocumentsField notes

Still imagesFilmed interviewsRecorded interviewsYouTube clipsRecorded field notes

Short Video on Coding: Coding Qualitative Data. (

http://www.youtube.com/watch?v=GZKZKUycqFU

) – can stop at 2:42

Attributes & Classification Sheets

Facilitating comparisons across categories

INTERVIEWSUBJECTS

• Gender• Race• College level• Professional Rank

NEWSPAPERARTICLE

• Author’s Gender• Target Audience• Circulation Stats

ACADEMIC LIBRARY

• Pubic or Private

• Research or Teaching

“ATTRIBUTES”

INTERVIEWSUBJECTS

• Age• Race• Gender• Education Level

“CLASSIFICATION SHEET”

“ATTRIBUTES”

Now let’s take NVivo for a test drive!

Hopefully, you now feel that you:

• Better understand how you might use NVivo to facilitate your own analysis of qualitative data in the library realm

• Are more conversant regarding how your campus researchers might use NVivo to facilitate their qualitative data analysis

Thanks for attending!References• Manageable/Quick Access Quote: Anon. 2011. Coding Qualitative Data. Retrieved August 1, 2014

(http://www.youtube.com/watch?v=GZKZKUycqFU).• Hand-coded text: UC Davis, Center for Evaluation and Research, Tobacco Control Evaluation

Center. 2012. Tips & Tools #18: Coding Qualitative Data. Retrieved August 1, 2014 (http://tobaccoeval.ucdavis.edu/documents/Tips_Tools_18_2012.pdf).

• Swygart-Hobaugh, A. J. (2013). Information – power to the people: Students and librarians dialoguing about power, social justice, and information. In S. Higgins & L. Gregory (Eds.), Information Literacy and Social Justice: Radical Professional Praxis, Duluth, MN: Library Juice Press. http://works.bepress.com/amanda_swygart-hobaugh/20/

Image Credits• Magnifying Glass: Via wpclipart.com (public domain) • File Folders: Zeusandhera via Compfight (CC BY-SA 2.0)• Highlighters: a.drian via Compfight (CC BY-ND 2.0)• Post-It Notes: Katy Warner via flickr (CC BY-SA 2.0)

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