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LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University
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LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

Dec 16, 2015

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Page 1: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

LibQUAL+ in the UK & Ireland:

five years experience

J. Stephen Town and Selena Lock,Cranfield University

Page 2: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

Summary

• The overall SCONUL experience• Some detailed results and observations• Some thoughts on the role of LibQUAL+

in the context of ‘national’ academic library measurement

Page 3: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

The SCONUL Experience

Page 4: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

Conclusions

• LibQUAL+ successfully applied to the UK & Irish academic library sector (and beyond)

• Provided first comparative data on academic library user satisfaction in the UK

• Twenty institutions have conducted repeat surveys

• Substantial impact of the results within institutions

Page 5: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

Response Comparisons

• SCONUL 2003– 20 institutions – 11,919 respondents

• SCONUL 2004 – 16 institutions– 16,611 respondents

• Increase by 4,692

• SCONUL 2005– 16 institutions– 17,355 respondents

• Increase by 744

• SCONUL 2006– 20 institutions– 19,108 respondents

• Increase by 1,753

• LibQUAL+ 2003– 308 institutions– 128,958 respondents

• LibQUAL+ 2004– 202 institutions– 112,551 respondents

• Decrease by 16,407

• LibQUAL+ 2005– 199 institutions– 108,504 respondents

• Decrease by 4,047

• LibQUAL+ 2006– 298 institutions– 176,360 respondents

• Increase by 67,856

Page 6: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

Overall Potential UK Sample to 2007

• Full variety of institutions• 49% of institutions*• 53% of HE students (>850,000)• 36% of Libraries• 45% of Library expenditure

*Based on Universities UK membership of 126

Page 7: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

Detailed results and observations

Page 8: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

Some questions?

• What is important to UK & Irish academic library users and non-users?

• What do the SCONUL cohort results over the past five years indicate about UK academic library performance and the influence of survey use?

• How does this compare to US results?• What does all this mean in the broader context

of library evaluation and quality development?

Page 9: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

SCONUL Cohort priorities

Page 10: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

Most Desired Aspects

Question textYears appeared in top 5 desired

Making electronic resources accessible from my home or office 5

Print and/or electronic journal collections I require for my work 4

A library Web site enabling me to locate information on my own 5

The electronic information resources I need 4

Easy-to-use access tools that allow me to find things on my own 3

Modern equipment that lets me easily access needed information 4

Page 11: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

Least Desired Aspects

Question text

Years appeared in bottom 5 desired

A comfortable and inviting location

5

Library staff who deal with users in a caring fashion

5

Library staff who instil confidence in users

4

Giving users individual attention

5

Space for group learning and group study

5

Page 12: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

Longitudinal Analysis

Data from 2003 to 2007 (Session 1)

Page 13: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

Affect of Service

5.00

5.50

6.00

6.50

7.00

7.50

8.00

8.50

2003 2004 2005 2006 2007

Mean

Information Control

5.00

5.50

6.00

6.50

7.00

7.50

8.00

8.50

2003 2004 2005 2006 2007

Library as Place

5.00

5.50

6.00

6.50

7.00

7.50

8.00

8.50

2003 2004 2005 2006 2007

Overall

5.00

5.50

6.00

6.50

7.00

7.50

8.00

8.50

2003 2004 2005 2006 2007

Dimensions of Quality Five-year analysis

5.00

5.50

6.00

6.50

7.00

7.50

8.00

8.50

2003 2004 2005 2006 2007

Minimum Mean

Desired Mean

Perceived Mean

Page 14: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

Affect of ServiceFive-year analysis

Undergraduates

5

5.5

6

6.5

7

7.5

8

8.5

2003 2004 2005 2006 2007

Mea

n

Postgraduates

5

5.5

6

6.5

7

7.5

8

8.5

2003 2004 2005 2006 2007

Academic Staff

5

5.5

6

6.5

7

7.5

8

8.5

2003 2004 2005 2006 2007

Library Staff

5

5.5

6

6.5

7

7.5

8

8.5

2003 2004 2005 2006 2007

5.00

5.50

6.00

6.50

7.00

7.50

8.00

8.50

2003 2004 2005 2006 2007

Minimum Mean

Desired Mean

Perceived Mean

Page 15: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

Information ControlFive-year analysis

Undergraduates

5.00

5.50

6.00

6.50

7.00

7.50

8.00

8.50

2003 2004 2005 2006 2007

Mean

Postgraduates

5

5.5

6

6.5

7

7.5

8

8.5

2003 2004 2005 2006 2007

Academic Staff

5

5.5

6

6.5

7

7.5

8

8.5

2003 2004 2005 2006 2007

Library Staff

5

5.5

6

6.5

7

7.5

8

8.5

2003 2004 2005 2006 2007

5.00

5.50

6.00

6.50

7.00

7.50

8.00

8.50

2003 2004 2005 2006 2007

Minimum Mean

Desired Mean

Perceived Mean

Page 16: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

Library as PlaceFive-year analysis

Undergraduates

5.00

5.50

6.00

6.50

7.00

7.50

8.00

8.50

2003 2004 2005 2006 2007

Mean

Postgraduates

5.00

5.50

6.00

6.50

7.00

7.50

8.00

8.50

2003 2004 2005 2006 2007

Academic Staff

5.00

5.50

6.00

6.50

7.00

7.50

8.00

8.50

2003 2004 2005 2006 2007

Library Staff

5.00

5.50

6.00

6.50

7.00

7.50

8.00

8.50

2003 2004 2005 2006 2007

5.00

5.50

6.00

6.50

7.00

7.50

8.00

8.50

2003 2004 2005 2006 2007

Minimum Mean

Desired Mean

Perceived Mean

Page 17: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

Overall Five-Year Analysis by User Group

Undergraduates Overall

5.5

6

6.5

7

7.5

8

8.5

2003 2004 2005 2006 2007

Mean

Postgraduates Overall

5.5

6

6.5

7

7.5

8

8.5

2003 2004 2005 2006 2007

Academic Staff Overall

5.5

6

6.5

7

7.5

8

8.5

2003 2004 2005 2006 2007

Library Staff Overall

5.5

6

6.5

7

7.5

8

8.5

2003 2004 2005 2006 2007

5.00

5.50

6.00

6.50

7.00

7.50

8.00

8.50

2003 2004 2005 2006 2007

Minimum Mean

Desired Mean

Perceived Mean

Page 18: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

Radar Charts

Page 19: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

SCONUL Core Question Summary 2003

Page 20: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

SCONUL Core Question Summary 2004

Page 21: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

SCONUL Core Question Summary 2005

Page 22: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

SCONUL Core Question Summary 2006

Page 23: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

SCONUL Core Question Summary 2007 Session 1

Page 24: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

SCONUL Undergraduate Results 2004

Page 25: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

SCONUL Undergraduate Results 2005

Page 26: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

SCONUL Undergraduate Results 2006

Page 27: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

SCONUL Undergraduate Results 2007Session 1

Page 28: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

SCONUL Postgraduate Results 2004

Page 29: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

SCONUL Postgraduate Results 2005

Page 30: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

SCONUL Postgraduate Results 2006

Page 31: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

SCONUL Postgraduate Results 2007Session 1

Page 32: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

SCONUL Academic Staff Results 2004

Page 33: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

SCONUL Academic Staff Results 2005

Page 34: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

SCONUL Academic Staff Results 2006

Page 35: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

SCONUL Academic Staff Results 2007Session 1

Page 36: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

SCONUL Library Staff Results 2004

Page 37: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

SCONUL Library Staff Results 2005

Page 38: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

SCONUL Library Staff Results 2006

Page 39: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

SCONUL Library Staff Results 2007Session 1

Page 40: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

ARL College or University Summary 2004

Page 41: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

ARL College or University Summary 2005

Page 42: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

ARL College or University Summary 2006

Page 43: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

US & UK Desired Comparisons

Page 44: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.
Page 45: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

UK Desired Comparisions - Information Control

7.80

7.90

8.00

8.10

8.20

8.30

8.40

8.50

2003 2004 2005 2006

US Desired Comparisions - Information Control

7.80

7.90

8.00

8.10

8.20

8.30

8.40

8.50

2003 2004 2005 2006

Page 46: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

UK Desired Comparisions - Library as Place

6.70

6.90

7.10

7.30

7.50

7.70

7.90

2003 2004 2005 2006

US Desired Comparisions - Library as Place

6.70

6.90

7.10

7.30

7.50

7.70

7.90

2003 2004 2005 20066.70

6.90

7.10

7.30

7.50

7.70

7.90

2003 2004 2005 2006

LP-1 Library space that inspires study and learning LP-2 Quiet space for individual work

LP-3 A comfortable and inviting location LP-4 A haven for study, learning, or research

LP-5 Space for group learning and group study

Page 47: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

UK Desired Comparisions - Overall

7.676666667

7.58 7.58

7.998.01

7.967.99

7.4

7.63 7.64 7.647.61

7.4

7.6

7.8

8

8.2

8.4

2003 2004 2005 2006

Affect of service Information Control Library as Place

US Desired Comparisions - Overall

7.84

7.78 7.797.81

8.245 8.258.27 8.27

7.42

7.59 7.59

7.64

7.4

7.6

7.8

8

8.2

8.4

2003 2004 2005 2006

7.4

7.6

7.8

8

8.2

8.4

2003 2004 2005 2006

Affect of service Information Control Library as Place

Page 48: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

Conclusions

The ‘national’ role for LibQUAL+?

Page 49: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

Discussion

• National standardised comparative user satisfaction & benchmarking

• ‘Globalisation’ and international comparisons

• The Quality Assurance role– The QA cycle

• The Impact & Value role

Page 50: LibQUAL+ in the UK & Ireland: five years experience J. Stephen Town and Selena Lock, Cranfield University.

J. Stephen Town & Selena Lock

Correspondence to:

[email protected]

[email protected]