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© Liberty International Tourism Group - A personal touch worldwide
© Liberty International Tourism Group - A personal touch worldwide - for internal use only -
LIBERTY IBERIAN
LEISURE & EVENTS VALENTIN NAVARRO
MANAGING DIRECTOR
BRUC, 3. PRINCIPAL PRIMERA
08010 BARCELONA
TLF + 34-648188216
+34-932890766
A PERSONAL TOUCH WORLDWIDE
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© Liberty International Tourism Group - A personal touch worldwide
Liberty International Tourism Group
Founded 1991 by Mr. Mario Enzesberger and still privately owned
The world-leading DMC!
More than 500 professionals in 48 offices in 38 countries
Diversification: Leisure, Congress, Event, Incentive & Meeting
The concept is Partnership! The Managing Director of each office is
a partner in his country and shares the company’s success and
profits!
Financial stability is our biggest strength and the basis for further
growth
Think global, act local! Use synergies and assets of a global
network without loosing the “personal touch worldwide”!
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© Liberty International Tourism Group - A personal touch worldwide
Liberty International Tourism Group in numbers
Destinations 45 offices in 38 countries on 4 continents
Employees More than 500 full time employees worldwide
No of guests Approximately 420 000 passengers yearly
Venue contracts Over 3000 venue contracts per year
Languages Avergage of 45 langugages spoken
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© Liberty International Tourism Group - A personal touch worldwide
Characteristics of excellent events
Relevance The event is clearly linked to the business strategy of the organization,
contributing to the achievement of set targets
Balance The event successfully integrates and balances emotionalization,
knowledge transfer, activity, entertainment and interaction
Tailor-made The event is coherent with the corporate culture and values; it respects
the participants’ expectations and needs
Professionalism The event is prepared, implemented and followed-up according to highest
professional standards regarding every single dimension and aspect
Sustainability Communications penetrate the key messages of the event to all target
groups within the entire company and initiate follow-up measures
Impact The event creates a high impact on the participants providing them with
positive emotions, relevant information and operative support
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© Liberty International Tourism Group - A personal touch worldwide
Our full range of services regarding events
Stringent and professional preparation, implementation and follow-up from one source
Planning &
Organization Conception Preparation
Implementation
of elements
Support
on site Communications
Follow-up &
Success
monitoring
Date & Location Development of
claim & key visual Stocktaking
Preparation of
keynotes &
presentations
Overall event
management
Definition stakeholders
&
target groups
Definition of KPIs &
proof points
Evening program
Development of
guiding theme &
golden thread
Expectation
management
Preparation of
moderation & speaking
notes
Moderation
Setting up
communications
cascade
Collection & evaluation
of feedback
Guest performances Derivation of
design principles
Recruiting of
topic sponsors
Detailed elaboration of
interactive elements
Assistance with
workshop groups
Definition of
key messages
Tool kits &
give-aways
Invitations &
RSVP management Definition of objectives Pre-workshops
Detailed elaboration of
films
Setup of
stage & lights
Development of
communications plan
Enabling of
managers
Food & Beverages Development
of agenda
Briefings &
coachings
Detailed elaboration of
symbolic act
Operation of
technical equipment
Design &
implementation of
new media & tools
Campaigns
Shuttles &
accomodation
Leadership
involvement Writing of script Production of materials
Collecting of
feedback
Writing of
mails & articles
Follow-up
meetings
Technical setup Character of event Rehearsal Design & branding Coordination of
sub-providers
Documentation
of event Lessons learned
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© Liberty International Tourism Group - A personal touch worldwide
Our 360° value proposition
Liberty
International
Tourism
Group
Event concept,
agenda,
dramaturgy
Implementation
of communication
measures
Communication
concept (event
communication,
sustainability
measures)
Organisational
basics
(e.g. location,
F&B, hotel, transfer)
Technical
setup & imple-
mentation
Workshops,
moderation,
briefing of guest
speakers
Preparation of
keynotes &
presentations
Documentation
(film, photo)
One face to
the customer
Coordination
of sub-providers,
supervision of
quality
Entertainment
(Symbolic Act,
teambuilding)
Supervision of
progress, team
and costs, success
monitoring
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© Liberty International Tourism Group - A personal touch worldwide
Our methodical approach
Our general method to planning and realizing excellent events consists of 8 steps
Analysis of initial situation
Taking stock of the company’ s overall situation and the expectations within Munich Re (e.g. opinion polls)
Analysis of the vision and strategy or rather of the employees’ understanding of both 1
Definition of key parameters 2
Defining organizational key parameters: planning the budget, location, setting etc.
Defining the general character of the event and the pursued aims
Definition of objectives and guiding principles 3
Development of interactive and emotional elements and commitment/involvement of the managerial staff
Defining the link to business and the advantages of the event or rather the change elements
Development of agenda overview 4
Determining the claim, the key visual and guiding theme
Planning of separate items in the agenda
Communications plan 5 Setting up the communication cascade and defining key messages
Planning and spreading the defined messages in the available communication tools of Munich Re
Detailed elaboration of elements 6
Preparation of keynotes and designing of interactive elements
Designing and branding/producing of give aways and tool-kits for the managers
Development of a special dramaturgy and planning of symbolic acts
Implementation 7 Event management, coordination of sub-providers and documentation of the event
Production of material, films etc. and preparation of script, individual briefings and speaking notes
Follow-up 8 Auditing and precise explanation of all performances
Summary and precise report
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© Liberty International Tourism Group - A personal touch worldwide
How we ensure quality and minimize risks
Quality Management
(analogous to the ISO
9001 principles)
Leadership
Customer
focus
Mutually beneficial
supplier
relationships
Factual
approach to
decision making
Continual
improvement
System
approach to
management
Process
approach
Involvement
of people
In order to ensure high quality we always mind a reliable and mutually
beneficial supplier relationship. We can exhibit a stable, longtime and
approved network with reliable suppliers in many different business sectors.
Without customer satisfaction any
business will ultimately fail, or at
best tread water. Therefore
customer focus is our most
important principle.
The strategy, direction and
ultimate success of any
business is largely dependent
upon its leadership. That is the
reason why we prefer clearly
communicated responsibilities.
The involvement of the people
and their needs is important to
ensure commitment for any
project. We encourage the
involved people and integrate
them in the project. Seeing all business activities as a process and managing
in this way enables greater efficiencies through a clearer
view of what is happening. We continuously compare
target and performance in order to go against possible
difficulties.
We view all business activities and
processes as parts of an integrated
system. Thus we increase greater
efficiency and effectiveness throughout
the organization during a project.
Challenging all activities in a
project ensures a continual
improvement. We never rest on
our laurels in order to guarantee
the best result.
Good management practices are based
on the use of facts, data and
information. We document, evaluate and
monitor every action during a project in
order to decide objectively and effectively.
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© Liberty International Tourism Group - A personal touch worldwide
Project closure
Follow-up communi-
cations
Success monitoring
Evaluation, sustainability and success assurance
Detailed reporting and
invoicing and comprehensive
documentation of project
(films, photos, articles)
Evaluation
+
Sustainability
+
Success
Assurance
Follow-up
Feedback evaluation,
and follow-up measures to
monitor implementation of
adopted decisions and
commitments
Action pack and
comprehensive follow-up
coverage of event (e.g.
dedicated intranet area)
for participants as well as
cascaded communication
of key messages to all
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© Liberty International Tourism Group - A personal touch worldwide
Our way of collaboration with our customers
Quality
Tailor-made project teams are staffed according to
required know-how and experience
Internal quality assurance through sparring partners
outside the project team
Cost consciousness through efficiency and
hands-on approach when appropriate
Customer Orientation
Customer wishes and customer needs determine
everything we do: all measures are reviewed
against that objective
Dedicated project team with dedicated project
manager as contact person for customer
Flexibility regarding necessary or desired
changes as well as required resources
Reliability
On-time delivery in desired quality
Participation in regular jour fixe calls and
appointments
Timely escalation in case of unforeseen
circumstances or delays
Transparency
Specific project plans and regular status reporting
Transparent invoicing including detailed
documentation of provided services
Disclosure of partners and providers
Transparency regarding third-party costs
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© Liberty International Tourism Group - A personal touch worldwide
Our promise to you
1. We master the art of events across all aspects: from conception over implementation to success monitoring, from
event management over communications to design
2. Our network of partners stands for state-of-the-art and ensures the best of all worlds: we are highly
experienced, well-established and close-knit and together we have successfully implemented numerous events
3. We work goal-oriented: clearly defined objectives lead to design principles lead to agenda lead to detailed
elaboration of agenda elements
4. Our approach is fully integrated and ensures a golden thread from beginning to end: defined claim, key visual
and guiding theme will be visible and palpable throughout the entire event
5. We know how to emotionalize people: we know how to create a dramaturgy that reaches everyone involved
6. We design tailor-made events: we make sure that the entire concept as well as every single detail fit the current
business situation and the corporate culture
7. We ensure sustainability: we set up follow-up measures that make the difference between short-lived impression
and lasting impact
8. We know large enterprises: we are highly experienced in dealing with the complexities of large enterprises and we
know how to meet highest demands of top managers
9. We understand the business: the financial services and insurance industry, along with its characteristics and
challenges
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© Liberty International Tourism Group - A personal touch worldwide
Liberty Training programme
LIBERTY ACADEMIES
Regularly we do training programmes for our senior and junior staff executives called Liberty academies. Participants are
coming from any Liberty offices around the world, usually we allow up to 20 people to attend these Liberty academies.
These 2-days of intense training programmes takes place in any European destination and is a forum with numerous
advantages:
1. Implementing and Strengthening the Liberty Quality Chart (our internal bible) – this is a tremendous document that
describes every step when in comes to high profile project management.
2. Learning from each other by exchanging ideas
3. Case studies. Based on actual cases we work on common projects and build the “ideal offer”
4. Budget restrictions and how to scope with it
5. Training programme on new applications and add ups to our technology programme Shocklogic for delegate handling
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© Liberty International Tourism Group - A personal touch worldwide
OUR OFFICES BY LIBERTY IBERIAN Barcelona Balearic Islands
Madrid Canary Islands
Andalusia Morocco
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© Liberty International Tourism Group - A personal touch worldwide
OUR OFFICES IN THE WORLD
Argentina | Austria | Baltic States | BeNeLux | Brazil | Bulgaria | Canada | China | Croatia | Cuba
Cyprus | Czech Republic | Egypt | France | Germany | Great Britain | Greece | Hong Kong
Hungary | India | Ireland | Israel | Italy | Kenya | Libya | Malta | Mexico | Morocco | Nepal | Poland
Portugal | Romania | Scandinavia | Russia | Serbia | Slovak Republic | Slovenia | South Africa
Spain | Turkey | UAE | Ukraine | USA | Vietnam
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© Liberty International Tourism Group - A personal touch worldwide
Our offices – Europe
Austria – Vienna, Salzburg & Innsbruck
Baltic States – Riga
BeNeLux – Amsterdam
Bulgaria – Sofia
Cyprus – Nicosia
Czech Republic & Slovakia – Prague
France – Paris
Germany – Berlin & Munich
Great Britain – London
Hungary – Budapest
Italy – Rome, Milan, Venice, Sicily
Malta – Hamrun
Poland – Warsaw
Portugal – Lisbon
Rumania – Bukarest
Russia – St. Petersburg
Scandinavia – Denmark
Serbia – Belgrade
Slovenia – Ljubljana
Spain – Barcelona, Madrid, Canary &
Balearic Islands, Andalusia
Turkey – Istanbul
Ukraine - Kiev
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© Liberty International Tourism Group - A personal touch worldwide
Our offices – Africa
Morocco – Casablanca, Marrakech
Egypt – Cairo
Kenya – Nairobi & Mombasa
South Africa – Johannesburg
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© Liberty International Tourism Group - A personal touch worldwide
Our offices – Middle East & Asia
UAE – Dubai & Abu Dhabi
Israel – Tel Aviv
China - Hong Kong & Beijing
India - Delhi
Indochina - Hanoi
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© Liberty International Tourism Group - A personal touch worldwide
Our offices – Americas
USA – New York
Cuba – Havana
Brazil – Rio de Janeiro
Argentina – Buenos Aires
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© Liberty International Tourism Group - A personal touch worldwide
5 REASONS TO CHOOSE
LIBERTY IBERIAN • A young, professional and creative team to assure you the best options.
• Experience, professionalism, reactivity and flexibility in all our offices: Barcelona,
Madrid, Balearic, Canary Islands & Andalusia.
• A strong buying power to take the utmost advantage of every aspect of the journey
• Unique places and hotels for your company’s events
• An efficient communication and cooperation between all our offices in Spain, and all
around the world.
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© Liberty International Tourism Group - A personal touch worldwide
OUR GENERAL MANAGER
Valentin Navarro –General Manager of Liberty Spain. Spanish with 22 years of experience in Tourism and organization of Events. Hi is also shareholding partner in all the offices in Spain. In Liberty 3 years with a big development of the company with increase of 4 new offices in Spain. Coming from big companies like TUI and GLOBALIA SPAIN
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© Liberty International Tourism Group - A personal touch worldwide
SOME PREVIOUS EVENTS
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© Liberty International Tourism Group - A personal touch worldwide
MARCH 2013
600 Pax, Barcelona
Pharmaceutical Industry company
Program:
Liberty supported with logistical
solutions as hostess, transportation
arrangements like vip individual
transfers for the
main managers of the company or
cars for the participants of the event.
Liberty was in charge of a wonderful
gala dinner at the recently opening of
the Design HUB Museum.
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© Liberty International Tourism Group - A personal touch worldwide
NOVEMBER 2012
200Pax - Barcelona
Computer industry company
Program:
The company didn’t doubt in letting
in our hands the social program of
the convention, we were in charge
of two unforgettable gala dinners
at Salt Restaurant and Maritim
Restaurant.
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© Liberty International Tourism Group - A personal touch worldwide
JUNE 2012
170 Pax – Barcelona
Industry Company
Program:
Incentive travel for the best sales
managers of the company. A full
program of leisure activities and
adventure to enjoy in group,
touristic visits, gastronomic and
artistic experiences. Special gala
dinner at La Lotja
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© Liberty International Tourism Group - A personal touch worldwide
Fantastic group from Colombia on the
7th of June 2014, 114pax.
Estimada Loreto!
Grácias por tu email!
El cliente volvió muy contento y le ha gustado mucho el viaje a Mallorca! :)
Saludos, Szilvia
Szilvia Szalay,Product Manager. 11th of June 2014
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© Liberty International Tourism Group - A personal touch worldwide
Buen día
Iunia
Muchas gracias por tu amable colaboración con los servicios prestados a este grupo.
Shirley Sáenz Muñoz- Excursiones Internacionales 8th of August 2014
Group from 3rd to 7th of October 2014, 14pax.
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© Liberty International Tourism Group - A personal touch worldwide
Our trip to Canary Island was great. Everything on Fuerteventura was perfect
(hotel, jeep trip, catamaran). Manuel was helpful for us.
It was super idea and big surprise to take a polish guide for the jeep trip. He told us
about very interesting informations/stories about the island. Next year we make an incentive trip to Azores, and I will certainly as Liberty
about an offer .
Fuerteventura · 26 pax · May 2014
Marcin Lewandowski
Account Manager · Travel Bidder
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© Liberty International Tourism Group - A personal touch worldwide
E.on
Electrolux
European Commission
FIAT
Ford
Fresenius
Fujitsu
GfK
Goodyear
Gruenenthal
Henkel
Hewlett Packard
HTC
IBM
Janssen
La Poste
Leroy Merlin
Lilly Pharma
Kantar Media
Kao
Kraft Foods
MAN
References :
AB InBev
Abbott
Acer
Allianz
AON
Axa
Bayer HealthCare
BNP Paribas
Boehringer Ingelheim
Bristol-Myers Squibb
Caixa Catalunya
Canon
CIC Est
Coca Cola
Credit Agricole
Danone
Dassault Systems
Decathlon
Dedon Deloitte
Mars
Marsh
McDonald's
Mercedes-Benz
Michelin
MSD
Munich Re
Nestle
Nike
Novartis
o2
OTIS
Pages Jaunes
Pepsi
Peugeot
Pfizer
Philip Morris
Philips
Pierre Fabre
Porsche
Rabobank
Ratiopharm
Renault Trucks
Roche
Roland Berger
Samsung
Sandoz
Sanofi-Aventis
Shell
Siemens
Sky
SNCF
Takeda
Teva
Toshiba
Turkcell
UniCredit
Unilever
Uniklinik Heidelberg
Velux
Volkwagen
Vredestein
Wella
Xerox
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© Liberty International Tourism Group - A personal touch worldwide - for internal use only -
Worldwide Groups
A PERSONAL TOUCH WORLDWIDE
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© Liberty International Tourism Group - A personal touch worldwide
Michelin
Baltic States
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© Liberty International Tourism Group - A personal touch worldwide
UK – RHH London
EVCA
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© Liberty International Tourism Group - A personal touch worldwide
Amway
Argentina
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© Liberty International Tourism Group - A personal touch worldwide
PON Automotive
France
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Pharmavie
Czech Republic
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© Liberty International Tourism Group - A personal touch worldwide
UK London – Wembley Stadium
Acer
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Groupama
Slovenia
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Hapag-Lloyd ship launch in Mallorca
Liberty Event
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Novartis
Morocco
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Commonwealth Law Conference
Kenya
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© Liberty International Tourism Group - A personal touch worldwide
European Venture Capital Association
France
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© Liberty International Tourism Group - A personal touch worldwide
Pfizer
Malta
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Danone
Italy
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Remembering Fromelles
France
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Hewlett Packard
Spain
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© Liberty International Tourism Group - A personal touch worldwide
Novartis
Germany
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L‘Oreal Road Show
Czech Republic
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FIAT
Great Britain
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Evian
Slovenia
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© Liberty International Tourism Group - A personal touch worldwide
Columbia Sportwear
Czech Republic
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© Liberty International Tourism Group - A personal touch worldwide
Austria - Argentina - Baltic States - BeNeLux - Brazil - Bulgaria - China - Cuba -
Cyprus - Czech Republic - Egypt - France - Georgia - Germany - Great Britain -
Hungary - India - Italy - Kenya – Malta - Morocco - Poland - Portugal - Romania -
Russia - Scandinavia - Serbia - Slovenia - South Africa - Spain - Turkey - Ukraine -
USA - Vietnam
Please contact us via [email protected]
For example: [email protected]