Liberating Location - Fire Eagle - Ecomm 2008

liberating

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yahoo! brickhousefireeagle.com

locationbased

services

the promise

map without dots

the promise

your locationeverywhereyou want

your locationonly whereyou want

reality on the groundiphone symbian

helio

vertical silos

helio

walled gardens

sometimes it’s great

often it isn’t

only marketerswant a map to the closest starbucks

the greed

starbucks map

but locationis compelling

so what doesthe eagle do?

it makes locationsharing easy

it puts the userin control

it’s open.cross platform.carrier agnostic.

an apinot a clientapplication

ambient locationalways on updates

location incellid, mnc, mcc, lac place id

state

latitude, longitude

citycountry

zip

plazes id

geocoding37.415076, -122.078074

vs1401 N Shoreline Blvd.

Mountain View, CA 94043-1311

per applicationprivacy levelsexact address postal code

neighborhood

town

county

country

first week of apps

iphone

symbian

j2me

windows vista

dashboard moveable type

mylokidopplr

outside.in

Questions?

creative commons photos used in this presentation:

http://flickr.com/photos/asam/382624938/ http://flickr.com/photos/luigipics/401770711/

http://flickr.com/photos/jackace/169220221/ http://flickr.com/photos/shapeshift/114564019/

http://fireeagle.com

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