Lg

WELCOME TO

OUR

PRESENTATION

Presentation On

Prepared by Little ShadowThe members of Little Shadow

Mimraz Hasan

Masum Billah

Md. Mosfiqur Rahman

Tusar Ahmed

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2014010000012

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PRESENTATION CONTENT• INTRODUCTION

• COMPANY’S HISTORY

• VISION AND MISSION

• BUSINESS DIVISION

• MARKETING MIX

• COMPETITVE ANALYSIS

• MARKET SHARE

• FACTORS FOR SUCCESS

• S.W.O.T ANALYSIS

• CONCLUSION

INTRODUCTION

• The company was originally established in 1958 as Goldstar, producing

radios, TVs, refrigerators, washing machines, and air conditioners.

• The L.G group was a merger of two Korean companies Lucky and

Goldstar.

• Is the second largest producer of television and third largest producer of

mobile phones.

HEAD-QUARTER

LG Electronics Inc.

LG Twin Towers

20, Yeouido-dong, Yeongdeungpo-gu,

Seoul, Korea 150-721

CEO: LG Group Vice Chairman Yong Nam

Tel: 82-2-3777-1114

Website: www.lge.com

Seoul Yeouido South Korea

L.G INDIA

• LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG

Electronics, South Korea was established in January, 1997 after

clearance from the Foreign Investment Promotion Board (FIPB).

• LG set up a state-of-the art manufacturing facility at Greater Noida,

near Delhi, in 1998, with an investment of Rs 500 Crores

• In 2004, LGEIL also up its second Greenfield manufacturing unit in

Pune, Maharashtra

• LG plans to set up Rs 500-cr unit in South

VISION AND MISSION

• Vision

LG’s Vision is to become a worldwide leader in digital that ensures

customer satisfaction through innovative products and superior

services.

• Mission

To create value for customers.

To respect human dignity.

To become best in its field.

BUSINESS DIVISIONS

L.G. GROUP

L.G. ELECTRONICS

MOBILE COMMUNICATIONS

DIGITAL DISPLAY

DIGITAL MEDIA

DIGITAL APPLIANCES

L.G.CHEM

INFORMATION AND ELECTRONIC MATERIALS

CHEMICAL AND POLYMERS

LG SOLAR ENERGY

INDUSTRIAL MATERIALS

L.G.TELECOM

LG ELECTRONICS

HOME ENTERTAINMENT HOME APPLIANCES

MOBILE COMMUNICATION AIR CONDITIONS & ENERGY

SOLUTIONS

MARKETING MIX

• PRODUCT

& PRICE

Mobile Phones

RS 1000-32000 Cooking Appliances

RS 2000-20000

TV / Audio / Video

RS 4000-150000

Washing Machines

RS 5000-30000Refrigerators

RS 6000-35000

Air Conditioners

RS-15000-80000

Vacuum Cleaners

RS1000-15000

PLACE

• LG product available in lg

retail showroom, malls

,private retail shop.

• The services of LG are

available in more than

110 countries of the

world.

• LG Electronics controls

114 local subsidiaries in

india.

PROMOTION

• LG promote its product s

through Newspaper, T.V.,

Radio, hording and taking

part in events etc.

COMPETITIVE ANALYSIS

ANNUAL PRODUCTION GRAPH

0

500000

1000000

1500000

2000000

2500000

2005 2006

TELIVISION

REFRIGIRATOR

WASHING MACHINE

COLOUR MONITOR

MARKET SHARE

HOME ENTERTAINMENT MARKET SHARE IN

ELECTRONICS

21.6

24.623.6

9.6

5.3

4.4

1.4 2.3

6.2

LG

SAMSUNGSONY

PHILLIPS

SANSUI

VEDIOCONBPL

CORPORATE SOCIAL RESPONSIBILITY

• Global Take-Back Policy

• Guidance on the Disposal of End-of-

Life Products

• Recycled Plastic Applications

FUTURE PLANS

• LG has a positive perception of India and the

Indian consumer.

• LG is making a foray into the e-commerce market

in India and has partnered with various local

websites like fabmall.com, rediff.com,

indiatimes.com, and indiaplaza.com.

• LG is also planning to invest over US$ 208 million

in India over the next three years to expand the

business.

• Mobile software development is also on LG’s

agenda.

S.W.O.T. ANALYSISSTRENGTHS

• Market leader in home

appliances.

• Has got manufacturing unit in

tax incentive .

• Wide range of products to

serve all categories.

• Widest distribution network in

the industry(47

barnches,10000 trade

partners).

• Good after sales service

offered

WEAKNESSES

• Samsung being its competitor provides similar products.

• Consumers compare L.G with Samsung its Korean rival not with other global companies.

• Lack of expert operators for complex machines due to illiteracy and lack of training in India.

OPPORTUNITIES

• Fast growth of the home

appliances market

• Shifting to rural areas

• Thus maintaining control

over the market and the

highest share in home

appliances market

THREATS

• Close competitors like

Samsung are compared

to it.

• Price war with Samsung.

• Competition from Indian

brand and other foreign

brands.

CONCLUSION

• Mobile Phones Nokia is the market leader,

followed by Sony Ericsson.

• LG is an emerging player Direct competition with

Samsung, owing to similar user perception

• Refrigerators LG is the dominant player in the

market Other Players have a segmented market

share Unstructured Positioning of all other Players