Lg Web Network Mobile Presentation August 2009

mobileoliver weidlich

ideal interfaces

@oliverw

who are you?

•history of bad mobile experience

•who’s using what

•examples of good & bad mobile

•government on mobile

•hints & tips & tools

•the future

overview

history

make calls

that was then...

• calendar

• games

• ringtones

• bluetooth

• email

• MMS

now• video calls

• infrared

• wallpapers

• news

• sport

• weather

• SMS

• GPS

• megapixels

• video camera

• WAP

• alarms

• stopwatch

• Web

• themes

• subscriptions

• movies

• music

• bookmarks

• phonebook

• caller ID

• instant messenger

• PTT

• synchronisation

www.idealinterfaces.wordpress.com

the experience is broken

the experience is broken

• complexity & cost of call & data plans

• low awareness / understanding / need

• separation of hardware, OS, applications, content & online services

• too much irrelevant functionality

• hidden & difficult customisation

for mobile creators

• handset range for intended audience

• 2G vs 3G

• screen size/s

• interaction type/s

• internal developer skills

• understanding of all facets of mobile

• personal

• internet enabled

• location enabled

• access anywhere

• your data (addresses, music, pictures)

• notifications

benefits

who’s using what

• >70% use for more than voice/sms (61% info & 57% entertain)

• 31% used to make purchase

• mobile search increased to 30%

• mobile web increased to 49%

• URL entry dropped from 54% to 29%

WMDS - 2008

Australian Results of Worldwide Mobile Data Service Study 2008www.mnetcorporation.com/worldwide-mobile-data-services-study/

• 34% 2nd mobile phone and/or SIM

• 48% purchased content for their mobile from PC & 17% carrier portal

• top 3 Content : Games (43%), Trutones (42%) & Wallpapers (33%)

• top 3 Info: News (53%), Weather (50%) & Sport (34%)

AMPLI - 2008

Australian Mobile Phone Lifestyle Index 2008www.aimia.com.au/mobile

• future content: music (30%), games (27%) and wallpapers (25%)

• future content: maps (31%), news (29%) and weather (28%)

AMPLI - 2008

Australian Mobile Phone Lifestyle Index 2008www.aimia.com.au/mobile

oz mobile usage

AIMIA MIG Mobile Traffic Trend Reportwww.aimia.com.au/mobile

Period Quarterly Growth Avge CAGR

Q4 2008 17.3% 89.3%

Q1 2009 6% 26.2%

6 Months 24.4% 54.8%

mobile user experience

• not re-thought for mobile

• UI & interaction not designed for mobile

• poor interface design

• poor interaction flow

• inconsistent

• silo-ed applications & OS

bad user experience

• support user goals

• tight integration with handset

• integration with other applications on device

• integration with other devices and services

• allow quick & easy customisation

good mobile uxp

govt on mobile

hints / tips / tools

• what information do people need quick access to?

• how can you communicate better with your community?

• can your community communicate with each other?

• keep it simple, especially to start!

what makes sense?

hints & tips

• re-think services for mobile

• simplicity and functionality - get the basics right

• provide an integrated/contextual service

• know/design for the device range

• do usability testing

hints & tips

• mobile specific content

• URL: m. or /m or .mobi? Re-direct!

• option to link through to full site in footer

• bias code for text input (e.g. Log-in)

• short URL, SMS keyword, QR Code

hints & tips

• bubble relevant/interesting content to the top

• focus on the content and interaction than how pretty it is to start with

• lowest common denominator is probably your best place to start

tools

• XHTML

• W3C Mobile web initiative http://www.w3.org/Mobile/

• Wordpress Mobile Plug-in (http://wordpressmobile.mobi/)

• WURFL (http://wurfl.sourceforge.net/)

•

future

• /willgame• /Gaeten Lee• /Kessiye• /tico24• /SideLong• /kaex0r• /R26B• /liewcf

flickr.com/photos

all creative commons (attribution only) licensed

• /zachklein• /cpchannel• /masanori_okuno• /Leonard Low• /leginmat• /Xerones• /downbeat• /switch 1010

questions?

[email protected]@oliverw

0411 551 561