APROJECT REPORTONCONSUMER PERCEPTION TOWARDSLG ELECTRONICS
BRANDSSubmitted towards te !artia" #u"#i""me$t #or te award o#
De%ree i$BAC&ELOR O' BUSINESS ADMINISTRATION o# C(C(S
UNI)ERSIT*+ MEERUT ,-./-0/12SUBMITTED B*SADDAM &USENBBA ,)I
SEM(2ROLL NO(0 345314.E$ro" No(M/-14-556BATC&7 ,-./-0-./12UNDER
T&E SUPER)ISION O',MR( B&ARAT B&US&AN
S&ARMA2DEPARTMENT O' BBAS&RI DRONAC&AR*A PG
COLLEGE+DAN8OUR+ GREATER NOIDA1DECLARATIONI,SADDAM&USENa
student ofSri Dro$a9ar:a P% Co""e%e+ Da$;our+Greater Noida+ hereby
declare that this project is the record of authentic work
carriedout by me during the academic year -./-0/1 and has not been
submitted to any otheruniversity or Institute towards the award of
any degree.An attempt has been made by me to provide all relevant
and important detailsregarding the topic to support the theoretical
edifice with concrete research evidence.This will be helpful to
clean the fog surrounding the various aspect of the topic. I hope
that this project will be beneficial for the Organiation.
SADDAM &USENBBA ,)I SEM(2ROLL NO(0 345314.
!AC8NOWLEDGEMENTIamdeeplythankful tomyproject
guideMr(BaratBusa$Sarmaforhisvaluable guidance and support at all
time."astly, I amverythankful toall
thosepeoplewhohassupportedmedirectlyorindirectly, andprovidedmeall
thenecessaryinformationthroughout this projectreport compleSADDAM
&USENBBA ,)I SEM(2ROLL NO(0 345314.
#CONTENTS PRE'ACE 3 INTRODUCTION6 OBJECTI)ES 5 LITERATURE RE)IEW
< INDUSTR* O)ER)IEW /.0/4 SCOPE /1 COMPAN* PRO'ILE /30=. AN
O)ER)IEW =/0=1 &ISTOR* =304= SWOT ANAL*SIS44045 RESEARC&
MET&ODOLOG* 4 'INDINGS 1-053 NEW PRODUCTS LAUNC& IN MAR8ET
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