LEYTON ORIENT COMMERCIAL OPPORTUNITIES · • Half page advertising in match-day Programmes • Player / management promotions • Hospitality packages • Opportunities to engage

[email protected] | leytonorient.com

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LEYTON ORIENT COMMERCIALOPPORTUNITIES

2020/21

T H E C O M M U N I T Y C L U B W I T H T H E B I G M E N T A L I T Y

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Page 3 | Our OrientPage 4 | Why Orient?Page 5 | The FiguresPage 6 | Stand Sponsorship

Page 7 | Digital PackagePage 8 | Advertising BoardsPage 9 | Programmes and Lounge Packages Page 10 | Your Match Day Experiences

Page 12 | Match Day Hospitality Experiences Page 14 | Player Sponsorship Page 15 | Play on the Pitch

Contents

Title Partners:

Club Partners:


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The community club with the BIG mentality

OurOrient Welcome to the home of Real Football in the Capital

Formed in 1881, Leyton Orient Football Club is the second oldest professional football club in London.

We compete in Sky Bet League Two at The Breyer Group Stadium, drawing in an annual attendance of more than 200,000 people and boasting a capacity of close to 10,000.

Our fiercely loyal fanbase continues to astound us with their support. More than 4,000 purchased Season Tickets during our National League title-winning season in 2018/19 and more than 25,000 followed us to the FA Trophy Final at Wembley.

2019/20 saw continued success with more than 4,300 Season Ticket holders and our highest average home crowd since 1981. A partnership with Leyton Orient allows you the opportunity to join us all on this journey.

Alongside our glorious past the Club continues to move rapidly with the times. We provide extensive digital branding opportunities with more than 86,000 Twitter followers, 63,000 Facebook followers, over 57 million GIF views and 400,000 monthly website views to www.leytonorient.com, plus an engaged email database of over 30,000.

Let's not forget the ground breaking first of its kind front of shirt sponsorship deal with the England Captain Harry Kane. This partnership has enabled three great causes to be placed on the front of the O’s shirts for the 2020/21 season. It took just 72 hours to eclipse the total number of shirt sales for the entire 2019/20 season.

We’re also keen to push boundaries and be ambitious with our thinking. In the past 12 months alone our match day activation with Papa John’s and our Quaranteam FIFA20 tournament earned the O’s global coverage. We may be a lower league club in the heart of its community, but we have a big mentality and are creative in our ideas.

As we continue our journey to restore the O’s to former glories, now is an exciting time to be a key part of our future. We therefore invite you to read on and discover what opportunities await you.

[email protected] 020 8926 1006 @LOFCBusiness

Leyton Orient Football Club www.leytonorient.com


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Your audience awaits...A devoted approach to ensure we surpass your expectations to create long-term benefits for your business.

Annual viewers streaming games from 46 countries

around the globe

46,000

Hospitality guests

5,000E10 Hospitality, Conference & Events – the leading East London venue

Extensive community programme

with schools across East London gaining widespread media interest

Local business contacts

400,000MONTHLY WEBSITE HITS

82%MALEAUDIENCE

70% OF FAN BASE IN ABC1


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Key Stats…Provided by the EFL’s data partner SMG Insight, relating to sponsors at Leyton Orient FC.

Eyeballs - Brand exposure through TV coverage

19.2 Million

Eyeballs - Brand exposure across 32 TV new items

15.6 Million

2.7m potential readership - Brand exposure across

printed press from 53 articles

52.3m impressions from 7,481 posts.

A total engagement of 3.6m

23.5m potential readership – Brand exposure from 401

articles

57 MillionGIF VIEWS

86,000FOLLOWERS

63,000FOLLOWERS

30,000FOLLOWERS

THE SOCIAL STATS

ANNUAL FAN AND STADIUM FOOTFALL

250,000+


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Stand Sponsorship Put your brand and company at the forefront of all visitors’ minds with the unique opportunity to become a stand sponsor at Leyton Orient FC.The Breyer Group Stadium offers a fantastic and unique opportunity for any company looking to utilise the extensive and unrivalled exposure to visitors, those watching our popular streaming service from the comfort of their homes and the East End public alike.

YOUR SPONSORSHIP PACKAGE INCLUDES:• Title sponsorship across the top of the stand throughout the

partnership• 2 x advertising boards and extensive in-stand branding• Half page advertising in match-day Programmes• Player / management promotions• Hospitality packages• Opportunities to engage with community and corporate clients• Name and logo shown via:

- Stadium signage and maps- Match tickets and online ticketing system- Club website and business listing

PRICING:From £30,000* ex VAT*Production and installation is an additional cost

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Digital PackageSee your brand exclusively across our digital platforms – a cost effective way of engaging a world of fans at the touch of a button.

OFFICIAL CLUB GIFS PARTNER: Our GIFs account (www.giphy.com/leytonorientfc) currently has over 57 million unique views. We can create a number of player GIFs that can be used during the season:• Player GIFs promoting your logo or a call to action• Club to guarantee 3 GIFs per game, excluding any

goal GIFs• The Club to guarantee 4 GIFs per week

CLUB WEBSITE: Branding across a highly-interactive and engaging platform, which has over 3.6 million views per season.

ENEWSLETTER: Branding across the weekly newsletter sent to over 30,000.

SOCIAL MEDIA: Branding across our social media channels which have over 179,000 followers.

THIS DIGITAL PACKAGEINCLUDES:• 100 Match Tickets• 30 Hospitality packages

• 2 Match Sponsorships• 1 full page in our E10 Match Day Magazine

PRICING:1 Season£65,000 ex VAT2 Seasons£60,000 ex VAT per season


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Advertising BoardsCapitalise on our record-breaking support with a football sponsor favourite.Take advantage of our cost-effective opportunity and enjoy brand exposure to over 200,000 annual visitors with regular Sky Sports and media coverage.

YOUR PACKAGE INCLUDES:• Pitch or crowd-facing locations• TV exposure through Sky Sports, BBC and ITV• Logo in match day Programme and on the club website• Social media announcement• Match tickets and signed shirt from your favourite player*• Opportunities to network with club partners• Vast coverage via the club's live streaming service

PRICING:Crowd facing from £500 ex VATPitch facing from £1,250 ex VATTV facing from £2,000 ex VAT *Subject to spend


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ProgrammeAdvertisingThe 52-page E10 official match Programme is read by over 120,000 football fans each season.Put your company at the forefront of mind and adapt your advert throughout the season to make Programme advertising your dynamic marketing strategy.

PACKAGES AVAILABLE:Full page per season: £2,150 ex VATFull page for six games: £500 ex VATFull page per game: £200 ex VATHalf page per season: £1,500 ex VATHalf page for six games: £300 ex VATHalf page per game: £150 ex VATQuarter page per season: £750 ex VAT

Lounge SponsorshipOur lounges are a focal point on a match day and throughout the year with conferences and events bringing the annual footfall to over 30,000.

Becoming an Executive Lounge Sponsor allows you to enjoy year-round exposure and brand awareness.

EXECUTIVE LOUNGE SPONSORSHIP PACKAGE:• Branded lounge – The Boardroom /

Directors' Lounge sponsored by your business

• Hospitality tickets and literature• Entrance / exit signage featuring your

company• Pop-up banner• Company displayed on all directional

signage• Logo on club’s wi-fi registration page

PRICING:£5,000 ex VAT


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MATCH BALL SPONSORSHIP:Pre-match:• Extensive branding push through all our

channels and social media references • Six passes to The 1881 Suite with

three-course meals• Official Programme and Team Sheet

for each guest• PA announcements promoting

your sponsorship• A photograph with the Captains and

Officials in the centre circle just before kick-off

Post-match: • Exclusive presentation of a signed LOFC

ball to you by the Man of the Match• A commemorative photograph package

PRICING:From £700 ex VAT

MATCH SPONSORSHIP:Pre-match:• Extensive branding push through all our

channels and social media references • Ten passes to The 1881 Suite with

three-course meals• Official Programme and Team Sheet

for each guest• PA announcements promoting your sponsorship• A photograph with the Captains and Officials in

the centre circle just before kick-off• Take your seats on the balcony

Post-match:• Your party chooses the Orient Man of the Match

and presents him with their champagne• Exclusive presentation of a signed LOFC shirt to

you by the Man of the Match• A commemorative photograph package

PRICING:From £1,100 ex VAT

Your Matchday ExperiencesOur enhanced matchday packages put your company in the limelight. Enjoy pre-match hospitality and benefit from high profile brand awareness to a captive and supportive audience.


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Your Matchday ExperiencesOur enhanced matchday packages put your company in the limelight. Enjoy pre-match hospitality and benefit from high profile brand awareness to a captive and supportive audience.


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The Boardroom will exclusively be yours for the day – make a lasting impression with your clients, friends or family.• VIP entrance• Exclusive pitch-side visit before the game

including a photograph of your group• Pitch-side view• Sport shown live• Welcome drink upon arrival• Two-course meal• Programme and Team Sheet for every guest• Watch the game from the comfort of the

Boardroom

PRICING:12 Guests from £750 ex VAT per match Additional Guests: £60 ex VAT per person

Additional Hospitality Extras: • Prosecco on arrival: £4 per person• Cheeseboard: £5 per person• Mini pie & pint: £5 per person• Birthday Celebrations: £20 per person for a minimum group of 4• Birthday cake, glass of champagne, signed football, table decorations and a PA announcement

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• VIP entrance• Sport shown live• Three course meal and VIP

hospitality• Match ticket• Pre and post-match

refreshments• Programme and Team Sheet for

every guest• Enjoy an interview from a • current / former O’s player• Extensive drinks menu and • cash bar facility• Visit from the O’s Man of the

Match with exclusive Q&A

PRICING:Adult: £75 inc VATConcession: £70 inc VAT1881 Season Ticket: £750 inc VAT

• Meet and dine with the Directors of the Club• VIP entrance• Sport shown live• Three course meal and VIP hospitality• Half-time and Full-time refreshments• Balcony seating• Programme and Team Sheet for every guest• Enjoy an interview from a

current / former O’s player• Visit from the O’s Man of the Match with

exclusive Q&A• Fully inclusive bar

PRICING:£120 inc VAT per personDirectors’ Lounge Season Ticket: £2,100 inc VAT

Match DayHospitality Experiences Our exceptional hospitality packages offer the perfect opportunity for you to watch the game in style and celebrate every occasion.

BoardroomThe Directors' Lounge

The 1881 Suite


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Player SponsorshipImagine this: “Leyton Orient goal scorer, sponsored by YOU, number 44 Josh Wright!”Player sponsorship provides passionate O’s fans with unrivalled access to their chosen player.

FULL KIT PACKAGE:• Your name/logo featured alongside your player in every home Programme

and on the club website• 2 x hospitality tickets to a home league fixture• The match worn shirt of your sponsored player at the end of the season• Commemorative photograph with your sponsored player• Invitation to watch the First Team train and meet your player at an

exclusive event• Invitation to an end of season player sponsors event

PRICING:£725 ex VATIndividual player home and away kit sponsorship are also available:Home: £400 | Away: £350

JUNIOR KIT SPONSORSHIP PACKAGE:Exclusive to juniors under 18 years old.

• Your name featured alongside your player in every home Programme• Signed photograph of your player• Exclusive invitation to watch the first team train• Commemorative photograph with your sponsored player

PRICING:From £100 ex VAT


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Play on the PitchFollow in the footsteps of legends by booking your place on The Breyer Group Stadium pitch.Pitch Hire at The Breyer Group Stadium is perfect for all events, whether it be for a work event, birthday party or just for fun.

Every hire of the pitch includes the following services:

• Full use of the Home & Away changing rooms

• Use of the pitch including use of the goals, corner flags and, of course, the loan of the match ball

• Seating in the Legends Lounge for up to 400 spectators

For a full list of additional services such as catering and parking please contact us.

PRICING:From £1,350 ex VAT


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Title Sponsors:

Club Sponsors:

COMMERCIAL @LEYTONORIENT.NET

020 8926 1006WWW.LEYTONORIENT.COM

T H E C O M M U N I T Y C L U B W I T H T H E B I G M E N T A L I T Y

LEYTON ORIENT COMMERCIAL OPPORTUNITIES · • Half page advertising in match-day Programmes • Player / management promotions • Hospitality packages • Opportunities to engage

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