Lexi Pvt. Ltd

ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com

ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com

• Overview• Products• Promotions• Future

Thought Process



Thought Process


Lexi Center –Head office Mumbai, India

ISO 9001:2000 www.lexipens.com


= Internationally acclaimed Manufacturer & Exporter of High Quality Branded Writing Instruments.

= Having setup in 2001, to date, Lexi has 500 employees & 4 plants.

= Presently sold in 50 countries across the globe.

= We Manufacture about 2 Million pens every day.

= India’s Highest Selling single model pen amongst prevailing 4000 products - first time in the history of Stationery in India.

We aspire to be a major brand in writing instruments WORLDWIDE by producing High quality pens for the masses.

About us…



= Impact Proof Tip ( NS/TC )

= Double Speed Writing

= Original Innovative Designs

= Smudge-free Writing with Water Proof Ink

= Non-Stop Clean Writing

= Firm Grip for Stress-Free writing

= Bright Ink Colour & EN71 Complaint

= Smooth Writing

= After Falling Will not Stop

Our USP’s..



• FOR PENS WITH GRIP• CONTROLLED INK FLOW SYSTEM FOR DOUBLE SPEED WRITING • PREMIUM IMPACT- PROOF NICKLE SILVER TIP • NON SLIP, GRIP FOR ULTIMATE WRITING COMFORT • FREE FLOW BRIGHT COLOUR INK FOR A SOLID WRITING

IMPRESSION.

• FOR PENS WITHOUT GRIP• CONTROLLED INK FLOW SYSTEM FOR DOUBLE SPEED WRITING • PREMIUM IMPACT- PROOF NICKLE SILVER TIP • FIRM GRIP FOR ULTIMATE WRITING COMFORT • FREE FLOW BRIGHT COLOUR INK FOR A SOLID WRITING

IMPRESSION.

Our USP’s..


2001 Incorporation of Lexi Pens (India) Pvt. Ltd.

2001 Started Exporting to Nearby Countries.

2002 Lexi 5 became India’s Highest Selling Pen Model.

2003 Launch of Lexi IQ and Lexi Fx.

2004 Lexi 5 Largest Selling Pen in Sri Lanka for consecutive 4 years.

2004 Lexi becomes largest selling pen in Yemen.

2005 Launch of Lexi G and Lexi Sharp.

2006 Launch of Lexi 5n and SLM.

2007Launch of two new models, Lexi 10 i & Lexi 1 .

2008Launch of V5 and Jet Speed

2009Launch of Easy Flow and Many more in the Pipeline

Our History..



Our Presence across the Globe

ZENITH


= 2 Branch Offices= 303 Distributors = 148 Sales Team

Our network in India…



= 1 Branch Office in UAE= 50 Distributors = 27 Sales Team

Our network in across the globe…



= ASIA Cambodia Myanmar Nepal Philippines Vietnam Thailand Malaysia Papua New Guinea Indonesia

= LATIN AMERICA & CARRIBEAN Colombia Trinidad & Tobago Argentina Dominican Republic Ecuador

= AFRICA Egypt South Africa Sudan Ethiopia Tanzania Uganda Dem.Rep of Congo Madagascar Kenya Mauritius Ghana

EUROPE & CIS Greece Poland Turkey Romania Ukraine

Our Global Presence

= MIDDLE EAST Syria United Arab Emirates Yemen Israel Lebanon Iraq Iran Kuwait



= Sufficient Production Capacity and Infrastructure to

Manufacture about a 2 Million pens per day.

= We have Four Manufacturing Facilities One in Vapi and

Three in Daman.

= Automated Pen Assembling Machines and Micro-

Processor Controlled Injection Moulding Machines from

Austria, Japan & USA.

= Engel, Cincinnati, Niigata, Haitian.

= Automated Refill Manufacturing Machines.

Production Facilities..



= Checks / Controls on: = Measurements, Appearance and Smoothness of Tips= Physical and Chemical Control of Inks= Pen Assembly= Writing Quality at Each Stage of Manufacturing

= Systematized Automated Assembling & Packing Line.

= Audit of the Finished Products – Quality & Count

= EN71 Compliant Ink.

Quality Standards



ISO 9001 : 2000 Certification



CRISIL RATING


* CRISIL IS A SUBSIDIARY OF “STANDARDS & POORS”


Recognized by Government of India


“Every Endeavor from our end should reflect a Stamp of High Quality. Lexi should be Synonymous with Quality in the

Customers’/Consumers’ Mind.”

Quality Policy




Thought Process


Products


Point Size: .7mmTip: Ohto / Needle Ink: RegularFeatures: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing, Ergonomically designed barrel for smooth and sharp writing

Lexi 5


Lexi 5n

Point Size: .7mmTip: Techno RadiusInk: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing,Ergonomically designed barrel for smooth and sharp writing

Lexi 5n


Point Size: .7mmTip: Techno Radius Ink: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing,Ergonomically designed barrel for smooth and sharp writing

Lexi 5n Clear Clip


Point Size: .7mmTip: BulkyInk: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing, Ergonomically designed barrel for smooth and sharp writing

Lexi Jet Speed


Point Size: .7mmTip: Atom Ink: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing,Ergonomically designed barrel for smooth and sharp writing

Lexi 10i


Lexi Fx +

Point Size: 1.0mmTip: Bulky Ink: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing,Ergonomically designed barrel for smooth and sharp writing

Allwrite Top Speed


Point Size: 1.0mmTip: Bulky Ink: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing,Ergonomically designed barrel for smooth and sharp writing

Allwrite Top Speed Opaque


Point Size: .7mm Tip: Jumbo bulky Ink: DSW Features: Waterproof ink, Crystal Clear Body, Instaflow Ink Technology for smooth writing, ergonomically designed barrel for smooth and sharp writing

Lexi Easy Flow


We can provide the packaging in Dispensers, Boxes, Pouches, Blisters etc. It can also be customized according to Customers/ Market Requirements.

Packaging




Thought Process


= Paperworld Frankfurt. Date : 25 Jan , 2009 – 31 Jan, 2009

Date : 23 Jan , 2008 – 27 Jan, 2008 Venue : Messe, Frankfurt, Germany.

= Paperworld, China 2007Date : Nov 20, 2007 - Nov 22 , 2007

Venue :Shanghai,China.

= Jakarta Fair, Indonesia. Date :June 15,2007 – July 15, 2007

Venue :Jakarta,Indonesia.

= Escolar , Paper Brasil. Date : Aug 28, 2006 - Aug 31, 2006 Venue: Anhembi Park Exhibition Hall, Sao Paulo,Brazil.

Fairs & Exhibitions



Awards – Paperworld Frankfurt 2008


ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com www.lexipens.com

= Banners

= Hoardings

= School Promotions

= Delivery vans

= Beach Umbrellas

Brand Promotions

Jeepney Covers - Phillippines

Abra – Dubai, U.A.E Delivery Van - Poland



Brand Promotions


BTL – Marketing Support


BTL – Marketing Support



LEXI CLOCK & INFLATABLES


MUMBAI WHOLESALE MARKET


MUMBAI – WHOLESALE MARKET

Strips

Mumbai Wholesale

ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com Strips


ISO 9001:2000 www.lexipens.com ISO 9001:2000 www.lexipens.com TABLE TOP DISPLAY



PUNE – WHOLESALE MARKET

LEXI NEW SIGNAGE BOARDS


PUNE WHOLESALE MARKET



LEXI NEW SIGNAGE BOARDS



LEXI T- GATES


SYRIA

DISPLAY IMAGES


SYRIA

LEXI & CHASER DISPLAY


SYRIA

LEXI TABLE & LEXI CHAIR


SYRIA

Lexi & CHASER CORNER


YEMEN

DISPLAY IMAGES


YEMEN

LEXI & CHASER DISPLAY


YEMEN

LEXI CORNER & ARCYLIC DISPLAY BOARD


IRAN

DISPLAY IMAGES


IRAN

LEXI DISPLAY IMAGES


Thought Process


Thought Process


Marketing Support..

Based on the Country's potential a marketing plan & budget is arrived at from the goods shipped…..

= Free Point of Sale Material

= Trade Schemes for Whole-sellers = Volume based discounts= Lucky Draw / Scratch Card Schemes= Dealers Social Gathering= Volume based Sales promotion

= Free Sampling

= Regular visits


Profile of an ideal partner

= Importer / Distributor of Local origin.

= From FMCG /Stationery distribution background who can cater to ALL wholesalers / re-exporters.

= Sales team and Delivery vans.

= Good distribution network.

= Adequate working capital.

= Commitment.


=

Business Terms

= Payment Terms – Advance Payment.

= Production time – 15 days from the receipt of Advance + Transit Time.


= INCREASE PRESENCE & AGGRESSIVELY SERVICE NEW MARKETS:= Increase the global presence to 50 countries from the present

figure of 35 countries.= Identified regions – Africa, Europe, Middle East, CIS & Asia.= Target and achieve significant market share in the above

regions.

= INCREASE PRODUCTION CAPACITY:= Production capacity has already been increased to cater to

the increasing demand.

= INCREASE PRODUCT OFFERINGS: = Introduce new models at various price points. = Extend product offerings in related stationery products like

Markers, A4 Size Papers etc.

Future Plans / Outlook..



Looking forward to a New Partnership

THANK YOU


Lexi Pvt. Ltd

Documents

ergonomically

crystal clear

ultimate writing

solid writing

double speed

instaflow

syria lexi

instaflow