Enhancing the translation of intention… into behaviour
Enhancing the translation of intention… into behaviour
266 million
50 million – 16850% 74,000
124,000 £30billion
29%
1 in 3
60%
1 in 3
6% vs 39%
37%
INTENTION BEHAVIOUR?
INTENTION BEHAVIOUR
FORGETTING
FINDING THE
RIGHT MOMENT
INTERRUPTION
ENTICING STIMULI
EXISTING BAD HABITS
OVERWHELMING NEGATIVE
STATES (e.g. STRESS)
Is there a clever way to overcome these issues?
Yes!
Well. Some of them at least.
Implementation intentions
Identify a SITUATION / OCCASION (critical cue)
to initiate the behavioural response
e.g. at breakfast on a Saturday1
2
IF
THEN
Identify a SPECIFIC BEHAVIOURAL RESPONSE
that supports overall CVD risk reduction goal
e.g. drinking a glass of orange juice a day(to support eating 5 portions of fruit and vegetables a day)
If… I have a Sausage & Egg
McMuffin meal at McDonald’s
on a Saturday,
then… I will order an orange
juice instead of a latte
“
”
If… I have a Sausage & Egg
McMuffin meal at McDonald’s
on a Saturday,
then… I will order an orange
juice instead of a latte
“
”
Prioritise health goals
Identify a realistic starting point
Build goal commitment
For each goal, establish a manageable number of implementation intentions
Establish a timeframe
Repeat (if required)