LEX LAND IT WILL REVEAL ITSELF ALBUM MARKETING CAMPAIGN + COLLATERAL
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LEX LANDIT WILL REVEAL ITSELF
ALBUM MARKETING CAMPAIGN + COLLATERAL
PROJECT STATEMENT
CLIENT:
Lex Land is a classically-trained independent singer/songwriter based in Austin, Texas.
BACKGROUND:
Lex earned “Best of iTunes” honors, has had songs featured on shows such as “Private Practice”, “One Tree Hill”, “Damages”, “Castle”, and “Bones”. She also represented Team Blake on the second season of “The Voice”.
AUDIENCE:
Fans of independent artists, and artists such as Nina Simone, Feist, Fiona Apple, and Jeff Buckley.
GOAL:
Build up hype about the new record, and expand Lex’s fanbase sole-ly through a visual campaign. This project focuses on branding and marketing Lex Land’s forthcoming record, It Will Reveal Itself, through promotional main single / album packaging (in both CD and vinyl formats), posters, social media promotion, a new website, merchandise, and more.
SIMILAR ARTISTS
FIONA APPLE
JEFF BUCKLEY
FEIST
NINA SIMONE
INSPIRATION
SKETCHES
SKETCHES
SKETCHES
SKETCHES
SKETCHES
ALBUM PROCESS
ALBUM PROCESS (UNUSED CONCEPT)
ALBUM PROCESS
DIGITAL TRACING
ALBUM PROCESS
ELEMENT COMPOSITE
FINAL DESIGN
FINAL BACK COVER (VINYL VERSION)
INSIDE OF ALBUM PACKAGE
CD LABEL DESIGN
VINYL LABELS
VINYL-EXCLUSIVE DOWNLOAD CARD
DIGIPAK CD PACKAGE
DIGIPAK CD PACKAGE
CD BOOKLET
CD BOOKLET
CD BOOKLET
CD BOOKLET
CD BOOKLET
CD BOOKLET
CD-EXCLUSIVE FOIL POLAROIDS
VINYL PACKAGE
VINYL PACKAGE
VINYL PACKAGE
VINYL PACKAGE
DIGITAL SINGLE COVER
EXCLUSIVE VINYL SINGLE
EXCLUSIVE VINYL SINGLE LABEL
EXCLUSIVE VINYL SINGLE
EXCLUSIVE VINYL SINGLE
MERCHANDISE
MERCHANDISE
POSTER
MERCHANDISE
BUTTONS
POSTER
MERCHANDISE
POCKET NOTEBOOK
SHARD PENDANT
COMPACT MIRROR
MERCHANDISE
iPHONE 6 CASE
TEMPORARY TATTOO SET
STICKER
PROMOTIONAL VIDEO
SHOW POSTER
SOCIAL MEDIA PROMOTION
SOCIAL MEDIA PROMOTION
WEBSITE LOGO
WEBSITE
WEBSITE
WEBSITE
WEBSITE
WEBSITE
WEBSITE
WEBSITE
WEBSITE
WEBSITE
WEBSITE
WEBSITE
WEBSITE
WEBSITE
WEBSITE
WEBSITE
WEBSITE
WEBSITE
WEBSITE
iTUNES PAGES
iTUNES PAGES
iTUNES PAGES
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