Levis Final 2

8/4/2019 Levis Final 2

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Presented By:

APOORV P TRIPATHI (10061)

SHITAL DHAKNE (10043)VIVEK MISHRA (10049)

SNEHA SHUKLA ( 10046)

SHIVANI SINGH (10044)



• Established in 1869 in San Francisco, California.

• Founder: - Levi Strauss

• Chairman of Board: - Robert A. “Bob” Eckert • Levis products are available at over 250 EBOs &

800 MBOs in India.

• Levis Strauss is planning to open 1050 stores acrossIndia in next three years.



1] Geographical Segmentation:- They are situated in the urban area of Pune & Mumbaihence it focuses on the urban segment of the society.

2] Demographic Segmentation:- Levis focuses on both male and female segments of

the society.



3] Behavioral Segmentation:-

• Levis also focuses on the seasonal changes.

• It provides different variety of products for different seasonssuch as Jackets, Sweaters, Sweat shirts, mufflers, etc for winter season.

• It even provides seasonal discounts of around 40- 50% onapparels.



1] Levis apparels targets the young people between theage group of 18 to 30 years.

2] Its main target are the people who belong to higherincome society.

3] Levis targets mainly college going youth hence they only have casual and party-wear clothes.



• Levis has positioned itself as a “Street Shopping”

• It suggests that it is predominantly a brand for the youth.

• Levis claims that their clothes have better fitting than theircompetitors.

• Levis provides a very good quality. Levis also provides latesttrends in fashion.



It is a Kind of “ Specialty Store”

With only few productlines.Deep assortment in Jeans& other kinds of

bottoms.Fair assortment in T-shirts and shoes .



Products Range

• Tops• Bottoms• Watches•

Belts• Bags• Glasses• Shoes• Caps• And other such apparels

& accessories



Entry

BillingCounter

Baggagecounter

Men’s Wear

Women’s Wear

and Accessor

ies

Female Products

Foot Ware

LevisStrauss& co. R

e d l o o p

Apparels & AccessoriesTheme Area



Product line Assortment



Categories JeansCordsTeece & FleeceShirtsOuterwear Accessories



Jeans By FitSkinny SlimStraightTaperBoot CutRelaxed

Classic FitsBig & TallSee All Jeans



Jeans By Style 501® Original501® Shrink-to-Fit

505® Straight510™ Super Skinny 511™ Skinny 513™ Slim

514™ Slim Straight517® Slim Boot Cut520™ Taper Slim Taper527™ Boot Cut550™ Relaxed Fit 560™ Comfort Fit 569® Loose Straight

http://us.levi.com/family/index.jsp?categoryId=3691998&cp=3146842.3146854&ab=leftnav:bystyle:559relaxedstraightjean:3691998

http://us.levi.com/family/index.jsp?categoryId=3691998&cp=3146842.3146854&ab=leftnav:bystyle:559relaxedstraightjean:3691998



Categories TopsBottoms Jackets & Vests

Skirts & Dresses Accessories



Levi's® Curve ID (Define your curve)

Slight Curve: jeans too tight in the waist….. Demi Curve: the waist fits but doesn’t flatter… Bold Curve: the waist tends to gap in the back… Supreme Curve



Jeans By Style Skinny

LeggingsBoyfriendFlare

Boot CutStraightSlimHeritage FitsFit SolutionsSee All Jeans



Jeans By Rise Low RiseMid Rise At Waist

Jeans By Wash

LightMediumDarkColorBlack & Grey





History Wall Street Shopping



• The store is an Exclusive brandOutlet

• It had a Loop layout

• Store at JM Road, Pune was of 3floors . each floor with an approxarea of 5000 sq Ft.

• Visual Merchandise of store wassimple mix of Red and Black.



• The product range starts frommin Rs 599 for female sectionand Rs1099 for men’s section.

• The ATV of JM road store

which was an flagship store wasapprox 4300 & ABS of 2.8.

• The conversion rate of overallstore is 83%.

• The VM of Store was notupdated reason being theEOSS.



• The also had in house tailoring facility to customizethe fitting

The end Of Season sale just ended on 31 July 2011,hence the stock at store was not abandon in terms of color option and product assortment.

Its location is a business district location



The Store is an EBO

The store is a loop layout

Single floored store with ancarpet area of 1300 squarefeet

VM of store did not reflecta deep product assortmentneither did the options instore



The product range starts from min Rs 799 for femalesection and Rs 1099 for men’s section.

The ATV of JM road store which was an flagship store was approx 3700 approx & ABS of 2.3

The conversion rate of overall store is 89%.

The store is managed by franchise under the head of Magix.



• The product assortment presently at store was not deepreason the new range was yet to be introduced in market.

• The store carried its traditional LEVI’S look

• Its Location is also a “Business District Location”



The store is an EBO

This store at Prozone Mallis a Loop layout

The store is single floored

With a carpet area of 700square feet.

The VM at store reflectedits deep assortment inproducts.



Its location is a“Shopping CentreLocation”



What is a Customer Loyalty program? A customer loyalty program is a program designedspecifically by a brand/ retailer to reward its customers,in order to build a long-term relationship with thesecustomers.

The Levi's®Loop is the Customer RelationshipManagement program of Levi's ®India.

At the time of enrolment, the store personnel will handover to you: Your Levi's ®Loop Membership Card with your membership number mentioned on the card

.



Levi's ® Loop Points - Get up to 3 Levi's ®Loop Points with every Rs.100 on all purchases at participatingExclusive Levi's®Stores. You can then redeem theseLoop Points for Levi's ®merchandise and a whole lot of other goodies.

Levi's®Loop has 3 membership tiers – Indigo, Copperand Gold. The Levi's ®Loop Points earned as well as thebenefits & privileges associated with the program differ with these tiers.



Money vouchers, gift vouchers, promotions, invites and a whole lot more!

Levi's®Loop will stay in touch with you via email that you

have registered with us at the time of enrolment. You willreceive updates on all relevant matters.

Special Privileges - You can look forward to sneakpreviews, special offers, exclusive invites and Levi's ® merchandise.



The Levi’s store at all three locations were located in

either District center or Shopping Center.The Store is also know by many people as Landmark.

The target segment of Levi’s is mainly guys and girls

between 18 to 30 years but many buyer and regularcustomer are also above this age group.

The store of Levi’s Strauss & Co the Theme of Blackand Red.

The FITTING of jeans is the USP of Levi’s Strauss &Co.and associated brands



The product assortments atLevi’s store is very deepespecially in jeans division,but as the demand of its T-

Shirts and Shirts (informal)are also growing.

Product Line for women’s

wear is also growing. They have also introduced Curve-Id line.



The Curve- Id brought a revolution in women’s wear jeans as the sizes were introduced keeping in mind thefittings of jeans for different sizes in women sizes andthey also are more influenced by the fit of the Apparel.

Introduction of Undergarments range for men is alsopicking up.

The accessories like Shoes, Flip Flops, Belts, Socks and Valets both for men and women is receiving a goodresponse.



Levis Final 2

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