Levis 7 p's

Jeans Is Levi’s

Levi Strauss & Co

Founders :

Headquarters:

Area served:

Industry:

Owner(s):

Employees

Divisions:

Levi Strauss

San Francisco, California, U.S.

Worldwide Clothing

Textile

10,000+

Levi's, Dockers, Signature by Levi Strauss

& Co.

Contd…

• Levi Strauss & Co. (LS&CO) is a privately held clothing company known

worldwide for its Levi's brand of denim jeans.

• The company began producing denim overalls in the 1870s, modern

jeans were not produced until the 1920s.

• Levi Strauss & Co. is a worldwide corporation organized into three

geographic divisions.

• Levi Strauss Americas (LSA), based in the San Francisco headquarters.

• Levi Strauss Europe, Middle East and Africa (LSEMA), based in

Brussels.

• Asia Pacific Division (APD), based in Singapore.

COMPETITORS

Lee

PEPE JEANS

KILLER

SPYKAR

WRANGLER

VSVS

FORMAT OF RETAILING

• LS&Co. products are sold through a wide variety of retail formats

around the world, including chain and department stores,

approximately 15,000 franchise stores dedicated to brands in the

company-operated retail network, multi-brand specialty stores,

mass channel retailers, and both company-operated and retailer

Web sites.

• There are approximately 2,000 retail stores dedicated to selling

this brands around the world.

LOCATION

CITY No. Of SHOWROOM

PUNE 9

RANCHI 2

PATNA 3

NEW DELHI 15

NOIDA 4

HYDERABAD 7

BANGLORE 12

PRODUCT

• The company design and markets jeans and jeans related pants,

casual, skirts, jacket and related accessories for men, women and

children.

• Levis brand- men ,women and kids jeans, jeans related products, knit

and woven tops, outer wear and accessories.

• Dockers- men, women and boys casual pants, shorts, skirts, knit and

woven tops, outer wear and accessories.

• Slates- men and women pants, skirts, tops, jackets, outer wear,

accessories.

PRODUCT PRICE

RED TAB 900-1399

RED LOOP 1400-1999

RED PREMIUM 2000-2999

RED SUPER PREMIUM 2999-above

PLACE...

• To provide desired products at proper place.

• To fulfil the requirements of every locality according to the taste of

the people .

• To increase the brand equity by reaching every corner of the world

Promotion.

• To equalize the demand and supply of products at all places.

CHANNELS OF DISTRIBUTORS

Manufacturer

Retailer Factory outlet

Distributer

Consumer

PROMOTION

• For the promotion of sales Levi Strauss & Co.

adopt a very effective but comprehensive

strategy.

• Levis pays attention to the publicity of its

products. The major source of promotion of

Levi’s is done by creating public relations.

• Brand Ambassador : Akshay kumar

• Levi’s uses the following promotional strategies to promote its

product

• Personal selling- Personal selling by the representative of the

organization takes place face to face with final consumers.

• Mass selling- Levis does mass selling to inform a bulk of persons

by advertising.

• Advertising Medium -The advertising media used by the company

are :-

• Television

• Fashion Magazines, Newspapers

• Internet

• Bill boards, banners etc.

ADVERTISEMENTS

Levi’s targets its market among thefollowing classes:

•Upper Class •Upper Middle Class•Target market is not only men or boys we are targeting ladies and children as well because of wide product range for both genders and all age levels.

NEWSPAPER ADVERTISEMENTNEWSPAPER ADVERTISEMENT

HORDINGS

FASHION SHOW

PEOPLEEMPLOYEES:-

Approximately 70,000 worldwide

• 5,400 in the Americas

• 4,200 in Europe

• 2,200 in Asia Pacific

STAFF:

• Well dressed ; with in uniform.

• Staff member have a good command over language with a good

communication skill.

• Most of the staff members are well versed with vernacular languages.

PROCESSDocument

Validation

Remediation

Testing

Reporting

PHYSICAL EVIDENCE

• Around 1000+ stores, catering to both upper middle class.

• These stores are easily found in small towns as well as metro cities,

from shopping localities to posh malls.

• There is no other company with a comparable global presence in the

jeans and casual pants markets.

Conclusion

• A global brand with over 70,000 employees and 1000+ store locations.

• The vision of making a market place of Levis as the jeans, has come true.

• With its advertisements giving the right vibe of comfortable, it has become a favourite of the upper middle class.

THANK YOU

Presented by : Abhishek Singh | Aishwarya Wraich I Deepak Yadav | Devesh Waghela